Beyond Demographics - The Data You Need to Max Out Marketing Performance (July 18)
July 18, 2019. Demographics are essential to marketing. But, they’re no longer enough to attract, engage, and convert high-potential customers — whether B2B or B2C. Today, marketers need to understand behaviors, motivations, and values. Fortunately, it’s possible to access that insight to be predictive and prescriptive, as well as to act in real time in response to customers to encourage their next move.
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Navigate 2019 (Oct 22-23, 2019)
Join hundreds of dealers, partners, and industry experts as they converge in Boston for Navigate—two days of inspiring discussions, educational sessions, and entertaining networking. From actionable marketing tactics to high-level strategies from industry executives, CarGurus’ first-ever automotive conference will give you information you can put to work accelerating your dealership growth today.
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