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During Privacy Battle, Brands Adjust Location Targeting Strategy

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March 21, 2019

Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location…

The Future of Location in Retail: Beyond Ad Targeting

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March 14, 2019

When global fashion retailers like H&M want insights into reducing unsold inventory and more accurately stocking shelves on a regional level, they turn to location data. When…

4 Ways Location Intelligence Will Take Marketing to a New Level in 2019

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March 6, 2019

Improving the use of location intelligence, or the process of gleaning insights from geospatial data relationships, has long been the holy grail for marketers looking…

How D.C. Tech is Rescuing Advertisers Disillusioned with Digital Marketing

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