News & Press Highlights

Startups need funding, and VC Firms often provide it. If a startup fails, its backers lose their investments. Increasingly, VC Firms are looking for ways to make sure that doesn’t…

In 2011, serial entrepreneur Jeff White was looking for his next great idea. He’d already built and sold startups, including Blue Canopy and GovWin. He eventually decided on an event…

Consumer privacy is at the core of everything we do. California’s privacy legislation, the California Consumer Privacy Act of 2018 (CCPA), took effect this year on January 1, 2020. The CCPA bolsters…

After a relatively quiet 2018, last year was a pretty boisterous party for mar-tech mergers and acquisitions. Driven by legacy television players, like AT&T, eager to get ahead of the fast-emerging…

The programmatic ecosystem spent the last 10 years in a state of hyper growth, and programmatic spending surpassed $100 billion dollars globally for the first time in 2019. While the…

A year ago, the industry expected a debate in support of federal data privacy laws. While that debate rages on, it has taken shape as a patchwork of state regulations,…

DULLES, VA., December 4, 2019 — Gravy Analytics is pleased to announce that its location data-as-a-service (DaaS) products are now available via the Amazon Data Exchange. The new partnership between…

“…y’all good?” This powder keg tweet from Popeyes set off a viral social media engagement with rival Chick-fil-A. With that single tweet, Popeyes began selling out of their new chicken sandwich while…

[Jeff White is the co-founder and CEO of Gravy Analytics which is the leading provider of real-world location intelligence for marketers. The company has raised over $20 million from investors…

Over the past decade, connected mobile devices have changed everything for consumers and marketers. Consumers now have connectivity and access to thousands of services wherever they go, which means marketers…

Gravy Analytics Forms Advisory Board to Guide Company’s Next Phase of Growth Location intelligence as a strategic business asset is fueling the company’s 100% YoY Growth  DULLES, VA., November 7,…

Location intelligence continues to be a hot subsector of local media and commerce. Demand is growing, providers continue to enter the market, and location privacy sensitivity is hitting historical peaks.…

Popeyes’ chicken sandwich will return to stores Nov. 3. In August, the Restaurant Brands International chain sold out of its new chicken sandwich in a little more than two weeks. The…

Ree Drummond has signed a multi-year deal with Food Network. The Wrap reports that the three-year deal includes new episodes of “The Pioneer Woman,” the weekday cooking show that boosted her…

So who won the Great Chicken Wars of August? Data from mobile devices shows that following the cacophony of social media cackling about the virtues of competing chicken sandwiches from…

The feathers have flown in August’s QSR chicken sandwich war between Popeyes and Chick-fil-A and new data shows the losers may have been the innocent bystanders in this particular battle…

Gravy Analytics’ most recent foot-traffic study that looks at how viral allegiances translated to real-world consumer behavior, comparing foot traffic at Chick-Fil-A, KFC, Popeye’s, and other fast food shops (in the…

Location intelligence can test for viability or the continuing appeal of products. Even though Autumn doesn’t officially start until September 23, Labor Day marks the effective start of the season…

Location intelligence can test for viability or the continuing appeal of products. Even though Autumn doesn’t officially start until September 23, Labor Day marks the effective start of the season…

Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs, which affirms earlier data and analysis by the company, as well as others. Analysis…

1. We need to entertain them, not just feed them. Customers are not just content to go out to a sit-down dinner or order drinks at a standard bar anymore: they…

If the election results were based on how many people attend a candidate’s events, Kamala Harris would be the Democratic frontrunner. Gravy Analytics, a location-based marketing technology company, analyzed the…

In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. But driving an effective multi-touchpoint strategy has its unique challenges…

In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. But driving an effective multi-touchpoint strategy has its unique challenges…

Location-based ad platform inMarket is buying Thinknear from owner Telenav. Thinknear is a location-based ads and analytics provider that competes with numerous other companies in the segment. Todd Dipaola, CEO and Founder…

We in the data marketing business love to test — at least, we should. And what we should test for is new data categories. Expanding the marketing universe — and…

Attending sports events in stadiums is among one of the most enjoyable experiences of life. It is also a way to strengthen the bond with friends and family. However, people…

We in the data marketing business love to test — at least, we should. And what we should test for is new data categories. Expanding the marketing universe — and…

We all have something we enjoy that is atypical for our age or gender or income bracket. I drive a Mustang and love action-adventure films, for example; but the general…

New data from Gravy Analytics compares foot traffic at major restaurants and fast-food chains serving Impossible Burger and Beyond Meat products. One of the key findings: restaurants serving the Impossible…

Born in Beaver County and now spanning the globe, Bruster’s Real Ice Cream has become synonymous with sweet treats. “I come here a lot because the ice cream is good,”…

Fifty years ago this week, a riot took place at the Stonewall Inn as police raided the New York City gay bar. That story is told so often that Stonewall…

Location intelligence will be used to find and target voters, and predict election results. Last night was the first Democratic presidential debate and almost immediately afterward the “winners and losers”…

There are lots of compelling things that location data and location analytics can do. One of those things is market testing and validation, where some offline action or activity is…

Some things you can see from only 1,700 miles away – like how the ad executives gathered at Cannes Lions last week talked a lot about brand purpose but completely…

Privacy regulations are coming, and walled gardens are writing the laws. According to the New York Times, tech giants Google, Facebook and Amazon spent a combined $55m on lobbying last year, more…

Virginia Tech’s new Innovation Campus, in addition to Amazon’s HQ2, is expected to attract new talent to the area and boost funding for local companies. Amazon isn’t the only big…

Recent reports show that US auto sales suffered a significant decline in 2018, and it’s possible this slowdown will continue throughout 2019. To combat this trend, car brands are juggling traditional…

At first glance marketing and big data might seem like odd bedfellows, but they’re actually very complementary. Marketing is all about effectively reaching different audiences and data tells us what’s working…

Gravy is the only location-based consumer intelligence platform identifying consumer interests based on verified local event attendances. Jeff White is the Founder & CEO of Gravy Analytics, which delivers real…

The 12th annual Venture Capital Conference, convened by The Media Kitchen, focused on how consumers discover brands in a data-driven world. Experts highlighted emerging online and offline trends, including presence,…

Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the…

When global fashion retailers like H&M want insights into reducing unsold inventory and more accurately stocking shelves on a regional level, they turn to location data. When restaurant chains like Domino’s…

Improving the use of location intelligence, or the process of gleaning insights from geospatial data relationships, has long been the holy grail for marketers looking to satisfy today’s busy, demanding…

Everyone – entrepreneurs and marketers alike – thought they were the silver bullets. The solution to the never-ending quest for sales leads. Digital marketing and marketing automation are here! They…

Visits to restaurants in the Washington, D.C., area fell by 23% during the 35-day shutdown of the federal government, with traffic dropping particularly sharply for Starbucks, Chick-fil-A and Arby’s, according…

In recent news, President Donald Trump said that he isn’t happy with the tentative border wall deal Congress announced Tuesday, but restaurants are not going to be happy if a final…

President Donald Trump said he isn’t happy with the tentative border wall deal Congress announced Tuesday. But restaurants won’t be happy if there’s another shutdown. If Democrats and Republicans don’t reach a final…

During the government shutdown in December and January, as more than one million federal workers and contractors went unpaid for weeks, businesses all over America felt the impact and lost…

How much did the 35-day partial government shutdown impact the shopping and dining-out habits of those affected federal employees in the D.C. area? Significantly, according to Dulles, Virginia-based Gravy Analytics.…

Following D.C.’s biggest year of venture capital investment since the dotcom bubble in 2000, local startups hit the ground running in January. At least 12 D.C.-area startups raised a combined…

Here you are, facing a tough choice, at least if you belong to the 37% of Americans who are avid football fans. Your bestest buddy just got a couple of tickets…

Thanksgiving vs. Christmas? While most restaurant chains saw a slump in customer traffic around the Thanksgiving and Christmas holidays, Gravy Analytics, a location-intelligence platform, found that certain fast food chains fared…

Dulles-based mobile data platform Gravy Analytics has raised another $5 million as the tech startup seeks to capitalize on a confluence of timing, market growth and funding. “I think we have…

For the 63rd episode of our podcast, I interviewed Rick Braddock, a highly accomplished executive and investor. Although most people are familiar with William Shatner of Star Trek fame, there…

Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out unreliable, inaccurate or fraudulent location data from the bidstream. Location data often…

New forensic technology validates and categorizes location signals delivering value, insights and trust DULLES, VA., December 19, 2018 — The strategic value of location data used by advertisers, business analysts,…

Knowing a customer’s location has long been regarded as one of the prime benefits of mobile, and marketers have taken notice. In this report, we’ll look at how marketers have…

A majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that support specific social causes. This echoes earlier surveys that…

PushSpring, the fastest growing data buying platform, announced that 20 data providers have joined PushSpring’s Audience Marketplace, providing a seamless audience creation and activation experience for data buyers. PushSpring’s platform…

Amazon Prime Day — or “Black Friday in July” — offered several lessons for retailers to not only help them plan for this crucial shopping season, but also set themselves…

Starting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the Black Friday shopping frenzy. Gravy Analytics has released data that…

Amazon says HQ2 – now split in half – will bring more than 25,000 employees and a $2.5 billion investment to Northern Virginia and the surrounding region. To support the…

Amazon has chosen Northern Virginia’s Crystal City and New York City for its second headquarters, and the D.C. area has been abuzz with speculation, excitement and skepticism. The e-commerce giant…

In their collaboration, the two companies will aim to create next-level audience discovery segments, combining location and OTT viewership data to allow marketers to target consumers across channels based on…

As has been widely reported, Google employees and contractors are staging a global walkout to protest the company’s response to a range of sexual harassment allegations and payments made in…

PeerLogix, Inc, the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target…

PeerLogix, Inc (OTC: LOGX), the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced today their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow…

In what seems like an about-face, brick-and-mortar retailers are seeing stronger than expected sales. How are they doing this? Well, according to a recent New York Times article, retailers are…

It’s been one year since Amazon first announced it’s proposed HQ2 plans – and, as we all know by now, D.C. is reportedly a serious contender in the race. There are so many…

Startup pivots often get glorified in tech-world culture. That’s because you often hear about the ones that worked (think: Slack). They’re easy to commend in retrospect. But at the time…

As retailers prep for the upcoming holiday season, Amazon Prime Day (or “Black Friday in July”) offers several lessons for other retailers. Chief among these lessons: to level the playing…

Another year, another Amazon Prime Day shopping extravaganza in the books. This year’s Amazon Prime Day was reportedly the company’s biggest shopping event to date, with shoppers purchasing more than 100 million…

It’s widely assumed that location data is collected primarily for the purposes of targeting and advertising — like the time American Eagle Outfitters geofenced its outlet stores to deliver nearby customers…

Tell us about your role at Gravy Analytics and how you got here. What made you start a Customer Intelligence platform?  Gravy Analytics started in 2011 as a local events discovery…

What is location intelligence and how can a marketer use location based data or marketing to improve marketing outcomes? Location intelligence lets companies of all kinds truly understand their consumers’…

Naming rights at sports stadiums have traditionally been a coveted—albeit, expensive—investment for major brands. With baseball season in full swing, and marketers beginning to demand more from their sponsorships of sports…

Brief: Major League Baseball fans have different brand and purchasing preferences depending on city, according to location data from Gravy Analytics shared with Mobile Marketer. The company used location data from mobile…

While Beyonce’s epic performance solidified Coachella’s cool status on the national stage, it’s not the only show in town. Other regional summer music festivals like EDC, Bonnaroo and Firefly take place…

Over the last decade, e-commerce has imposed a painful profit squeeze on big-box retailers, resulting in layoffs, store closings, mall reconfigurations, and even bankruptcies. With no reprieve in sight for…

When you think of consumer location data, you probably think of proximity ads, like coupons and special offers that get pushed to people nearby. While location data does enable a…

When you think of location data, you probably think of proximity ads that suggest a cup of coffee when you’re near a Starbucks, or offer a discount on bowling when…

IFI CLAIMS Patent Services has a global patent database with more than 110 million records from about 100 countries that the company has painstakingly assembled over the years. “We take…

Billboards are having a serious moment right now. Netflix recently announced it’s offering $300 million for the acquisition of an L.A. billboard company, sparking renewed interest in what could be…

Hear from the brightest minds in data analytics.

St. Patrick’s Day is the most popular day of the year at most Irish pubs and restaurants in the U.S., but the biggest crowds might not come together in the…

Leesburg, Va., March 13, 2018 — St. Patrick’s Day is almost here and Gravy Analytics has identified the top 25 Irish bars and restaurants across the nation, according to location data that…

The number of Super Bowl LII viewers slipped to 103.4 million viewers, 7% lower than the number of last year’s viewers. Add to this the fact that the average NFL…

We’re a company town. Think of industries in D.C. and it’s all politics, government, and advocacy. The more technically astute among us might also think of D.C. as leaders in…

In covering the D.C. innovation economy comes the inevitable: funding news. Trust us, there’s a lot of it floating around the D.C. metro area. Here’s a roundup of all of…

Featuring: MapBox buys FitnessAR, Schiphol Airport, Kettle Brand’s Tater Tracker, GM launches Marketplace, Singapore Government new QR code, Microsoft goes feline facial recognition. Also – Gravy Analytics Inforgraphic.

The Real-World Graph maps out the connection between people and places, giving insight into how people move and behave in the real world – the places they go to, where…

Exclusive audiences combine predictive and behavioral consumer data for precise ad targeting LEESBURG, Va. and NEW YORK, Nov. 15, 2017 /PRNewswire/ — Real-world location intelligence company Gravy Analytics and performance…

Location and proximity are two of the biggest things that marketers can’t stop talking about. Here are six things you need to know about the market for location and proximity…

Exclusive audiences combine predictive and behavioral consumer data for precise ad targeting LEESBURG, Va. and ATLANTA, Oct. 3, 2017 /PRNewswire/ — Real-world location intelligence provider Gravy Analytics and predictive consumer…

Featuring: Facebook, KFC China, Wasteless, Hong Kong tourism, Verizon, Nestle Purina PetCare, Gravy Analytics + V12 Special guest: Casey Binkley from HaulerAds

New programmatic audiences combine behavioral and demographic data for powerful ad targeting LEESBURG, Va. and REDBANK, N.J., Sept. 6, 2017 /PRNewswire/ — Real-world location intelligence provider Gravy Analytics and omnichannel…

Gravy Analytics, a company that provides location intelligence in real time to brands and advertisers, and Qualia, a provider of omnichannel data intelligence, have announced a partnership where the geo…

Gravy Analytics, a leading provider of real-world location intelligence for advertisers and brands, and Qualia, an omni-channel data intelligence company, announced that Qualia will contribute its consumer intent signals to Gravy’s…