GameStop’s Stock Squeeze Had Zero Impact On Foot Traffic Trends

Even during a pandemic, could a stock’s 1,500% surge lead to some extra foot traffic? The short-covering fiasco seen in GameStop Corp.’s GME 21.02% stock appears to have little to no impact.

Gravy Analytics On GameStop: Data from Gravy Analytics, a provider of real-world location intelligence data, leads to a similar conclusion: GameStop’s soaring stock had no impact on foot traffic trends.

GameStop’s foot traffic trends briefly trended above zero during the holiday season, but any year-over-year gains were short-lived, according to data provided to Benzinga.

GameStop’s traffic trends amid the stock’s peak were down from the prior week.

For the seven-day period starting Jan. 17, weekly visits were down 34% from the prior period.

Time will tell if GameStop’s same-store sales or e-commerce sales will have seen an impact from the stock surge.

GameStop did not respond to requests for comment for this story.

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