Gravy Analytics, a provider of consumer intelligence based on verified attendances, and LiveRamp, an Acxiom company and provider of omnichannel identity resolution, today announced the availability of Gravy Audiences through the LiveRamp IdentityLink Data Store, letting marketers access Gravy’s exclusive audiences through LiveRamp’s extensive network of programmatic advertising partners.
Gravy Analytics offers mobile, location-based consumer audiences based on permissibly verified attendances at local events and venues. Using a comprehensive U.S. events database, Gravy curates more than 200 premium audiences in the lifestyle, enthusiast, and intender categories.
“Gravy is an exciting addition to our partner ecosystem, and we are pleased to make their precision audience data available to more data buyers,” said LiveRamp’s head of data partnerships, Luke McGuinness, in a statement. “Gravy offers audiences in the market that are based on what consumers actually do. Together, we’re enabling marketers to reach highly engaged mobile consumers with relevant advertising at scale.”