Gravy Analytics and AnalyticsIQ Empower Advertisers to Reach Affluent In-Market Consumers and Business Owners
October 3, 2017
LEESBURG, Va. and ATLANTA, Oct. 3, 2017 /PRNewswire/ — Real-world location intelligence provider Gravy Analytics and predictive consumer marketing data firm AnalyticsIQ today announced their partnership in creating new, innovative digital audiences. By blending AnalyticsIQ’s predictive data with Gravy’s consumer behavioral data, marketers can now connect with high-value consumers, including affluent, in-market consumers and business owners, via programmatic advertising campaigns.
Enabled by LiveRamp’s Data Innovators program, the new audiences combine Gravy’s most popular location fueled in-market and enthusiast consumer segments with AnalyticsIQ’s sought-after financial data including purchase, spending and income information. Now marketers can reach targeted in-market audiences such as ‘Affluent Auto Buyers’ and ‘Affluent Home Buyers’, and enthusiast audiences like ‘Affluent Sports Fans’, ‘Affluent Beauty Buffs’ and ‘Affluent Golf Lovers’.
“AnalyticsIQ’s rich and accurate predictive data is the perfect complement to Gravy’s verified attendance data,” said Anurag Mehta, General Manager of Audience Data Solutions at Gravy Analytics. “We’re combining information about where consumers go in their daily lives, with highly-accurate predictive data that signals where they’ll go next. Together, we’re enabling advertisers to launch targeted and effective marketing campaigns that simultaneously provide a superior advertising experience for consumers.”