Gravy Analytics has formed a partnership with Bombora to help B2B brands reach segmented audiences.

The arrangement employs the location-based insights provided by Gravy Analytics and Bombora’s B2B2C (business-to-business-to-consumer) Audiences, a tool that provides B2B ‘seniority and functional area subsegments, with firmographic and demographic data.

These audiences are available within LiveRamp Marketplace and other LiveRamp downstream platforms, such as The Trade Desk.

These audience segments reflect a diverse range of interests based on real-world consumer behavior, including luxury lifestyle and health and wellness, Gravy Analytics says Advertisers can personalize B2B messaging based on the real-world interests of their prospects, the company adds.