Location Intelligence Company Uses Human Movement Patterns to Help Solve Some of Society’s Biggest Challenges
March 15, 2023
Founded in 2011, Stevie-winner Gravy Analytics is an enterprise location technology company providing actionable intelligence to businesses. Using its patented technology, the company brings data about people, places, and events together to understand human mobility, helping companies enhance their sales and marketing strategies and optimize business operations.
Gravy Analytics began as a local events discovery company, recommending interesting things consumers could do in their area. Knowing that events are often the greatest indicator of interests and passions and seeing the gap in understanding what customers do in the physical world, in 2016, Gravy pivoted to become a consumer intelligence platform. Events—and the unique context that they add to location data—remain foundational to the business and are one of Gravy’s biggest differentiators.
Today, Gravy’s intelligence powers leading-edge solutions for a wide range of industries– from advertising to market research, financial services to supply chain risk management– that rely on knowing how people, products, and materials move throughout the world.
Beyond this, Gravy Analytics believes that location intelligence should be used for social good. For select organizations whose missions align with these values, Gravy Analytics provides access to location datasets at a nominal cost through its Data for Social Good program.