Measuring ‘Foot Traffic’ in the Supply Chain

May 12, 2022

Everyone wants supply chain visibility, but few have it.

According to a recent survey by McKinsey, just 2% of companies can see beyond the second tier of their suppliers. Even worse, fewer than half even understand the location of their tier-one suppliers. So what’s the best way to measure all activities across the supply chain? Jeff White, founder and chief executive officer of Gravy Analytics, believes the answer lies in measuring “foot traffic.” He’s not talking about the number of people wandering around a store, but a true indication of all supply chain relationships. He calls the term “a near-real-time, on-the-ground truth that is unvarnished, unbiased, always on and doesn’t require human intervention.” It’s all about using aggregated analytics, parsed by artificial intelligence, to get a view of all activity in the supply chain, both upstream and downstream. Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.

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