A Numbers Game

September 1, 2022

The numbers you need to know.

The work-from-home wave born out of the pandemic meant more people could live wherever they wanted, but it turns out that it has not come without some struggles.

More than a third (34%) of Americans who sought out a less-expensive living situation now say that a higher cost of living is their biggest challenge, according to a 1,500-person survey conducted by Gravy Analytics.

Consumers are now on the hunt for less-expensive options in their new locations:

  • About a third (32%) of respondents said low prices were the biggest factor in selecting a grocery store in their new location.
  • Nearly two-thirds (61%) of consumers said they changed their shopping habits after moving, with 34% saying they now mostly shop at mom-and-pop stores as opposed to national retail chains.
  • But 27% of shoppers now say they purchase from those chains.

“As the post-pandemic consumer landscape continues to evolve and inflation impacts every factor of American life, organizations must be armed with data to know how to respond and plan,” Jeff White, founder and CEO of Gravy Analytics, said in a statement.

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