Walking By: Consumer Foot Traffic Remains Sluggish In Many Categories

August 31, 2022

Consumers are facing mask fatigue. And they want excitement. But shopping-related foot traffic increased only nominally in Q2 YoY. And some categories fell, according to the Q2 2022 Consumer Trends Report, a study from Gravy Analytics. 

Here’s the overall foot traffic picture: 

  • Arts: +16%
  • Entertainment: +33%
  • Automobile: -22%
  • Restaurant & Food & Beer/Wine: -7%
  • Services: -8% 
  • Shopping: +4%
  • Transportation: +31%

The sluggish growth in shopping traffic could mean that, although consumers are going back to malls and shopping centers, they may still be doing much of their shopping online,” the study notes. 

Meanwhile, foot traffic to office buildings was 3% lower than it was in Q2 2021. 

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