3 Ways to Reach Your Travel Target Market with Gravy Audiences
July 27, 2021
With COVID-19 restrictions easing in the U. S., many consumers are quickly jumping to book upcoming travel plans. A recent study by Skift Research found that 72% of Americans plan to travel in 2021. While the summer is always a busy time of year for travel, it can be expected that this fall will be as well. To get ahead of the travel rush, brands in the hospitality and travel industries should reach their respective travel target market with data-driven advertising.
Reaching the right travel target market is simple with our latest Gravy Audiences. Below are a few that travel and hospitality brands can use to accomplish their advertising campaign goals:
- In-Market Fall Travel
- Fall Car Rental Travelers
- Fall Air Travelers
- Fall Weekend Traveler
| Audience | Description |
|---|---|
| Luxury Fall Traveler | Mobile users who exhibit luxury travel behavior in their travel bookings and activities while traveling during the fall |
| Budget Fall Traveler | Mobile users who exhibit budget travel behavior in their travel bookings and activities while traveling during the fall |
| Fall Car Rental Travelers | Mobile users that rent cars when traveling during the fall |
| In-Market Fall Travel | Mobile users visiting airports, train stations and hotels along with identified travel patterns during the fall |
| Fall Train Travelers | Mobile users frequently seen at any type of train station during the fall |
| Fall Air Travelers | Mobile users frequently seen at an airport during the fall |
| Fall Weekend Traveler | Mobile users that take weekend trips during the fall |
| Fall Pleasure Traveler | Mobile users that travel for pleasure during the fall |
| Lapsed and Non-Loyal Visitors - Trader Joe's | Mobile users that make infrequent visits to Trader Joe's indicating they are lapsed and or non-loyal visitors. |
| Lapsed and Non-Loyal Visitors - Ikea | Mobile users that make infrequent visits to Ikea indicating they are lapsed and or non-loyal visitors. |
| Lapsed and Non-Loyal Visitors - Petco | Mobile users that make infrequent visits to Petco indicating they are lapsed and or non-loyal visitors. |
| Lapsed and Non-Loyal Visitors - Disney | Mobile users that make infrequent visits to Disney indicating they are lapsed and or non-loyal visitors. |
| Lapsed and Non-Loyal Visitors - PetSmart | Mobile users that make infrequent visits to PetSmart indicating they are lapsed and or non-loyal visitors. |
| Lapsed and Non-Loyal Visitors - Panera Bread | Mobile users that make infrequent visits to Panera Bread indicating they are lapsed and or non-loyal visitors. |
| Lapsed and Non-Loyal Visitors - Best Buy | Mobile users that make infrequent visits to Best Buy indicating they are lapsed and or non-loyal visitors. |
Here are the three best ways to reach your travel target market before they plan out their fall trips:
- Advertise airline loyalty programs to consumers who frequently visit airports during the fall before they book their flights.
- Reach consumers known to take fall weekend trips during the fall with discounts for airfare, train tickets, or hotel stays.
- Advertise vacation packages to consumers known to visit hotels, airports, and train stations during the fall.
For a full list of advertising audiences, search for them in our Audience Finder. When you are ready, we’ll be glad to help you reach your travel target market with Gravy Audiences.
