Needless to say, COVID-19 has impacted the global supply chain in countless ways. For instance, pandemic-related issues have led to a shortage of truck drivers, and as a result, companies have been working diligently to fill open driver positions to meet the surge in shipping demand. According to the American Trucking Associations (ATA), the truck driving industry will need to recruit 1 million new drivers by 2030. Hiring more truck drivers could be part of the solution to the global supply chain crisis. 

How can companies advertise open positions to truck drivers? By using our latest Gravy Audience, ‘Truck Drivers,’ they can reach people who potentially work in the truck driving industry.

Gravy Audiences are location-based advertising audiences built on places and events that consumers attend in the real world. 

We define our ‘Truck Drivers’ advertising audience as mobile users who visit venues and events associated with working in trucking and who have also recently been observed in a warehouse. 

Imagine knowing exactly how to reach your target audience. That’s what Gravy Audiences can do for an industry that needs the talent to fill open job positions. Simple job postings are no longer as effective as they used to be, especially in the trucking industry, where the competition for talent is rife. Instead of taking to job boards and waiting for the talent to apply, it’s time to advertise directly to them. 

By using Gravy Audiences, companies can advertise open positions directly to truck drivers.

Companies that could use this Gravy Audience include:

• Manufacturers of goods
• Retailers that frequently ship products to large corporations
• Large corporations that utilize trucks to move products from one location to another
• Trucking companies

With location-based insights, companies can circumvent crowded job boards, prevent ad waste, and reach the right applicants at the right time.

For more information on using location intelligence to improve ad campaigns, contact an expert at Gravy Analytics today.