Campaigns We Love: How Ford Can Use Location Intelligence To Improve Their Customer Experience

Campaigns We Love: Built Ford Proud

Ford’s new advertising campaign, “Built Ford Proud”, highlights Ford’s innovation, passion, and commitment to building great vehicles for the last 115 years. The introductory television spot, featuring actor Bryan Cranston, shares examples of past human achievements and asserts that each was accomplished – not by promises and speeches – but by the hard-working people that made each vision a reality.

Ford proudly owns its history of building reliable, quality automobiles and future innovation through smart cars and transformative technology. The multi-channel campaign, which features Ford’s 2019 models and the employees that build them, embodies the pride that new customers can expect to feel when they choose to buy a new Ford car or truck. As Cranston memorably says, “Let the other guys keep dreaming about the future. We’ll be the ones building it.”

Here are a few ideas of how Ford can use location intelligence to better connect with their target consumers and measure the results of this innovative campaign.

PRECISION AUDIENCE TARGETING

Top 5 Gravy Audiences: Automotive Datasheet

By targeting consumers based on where they go in the real world, Ford can more efficiently reach people with their advertising message. Gravy’s ‘In-Market Auto Buyers’ audience is the perfect choice for Ford to connect with consumers who are now in-market for a new car. This audience includes consumers recently observed at new car dealerships across the U.S. – including top Ford competitors like Buick, Hyundai and Subaru.

Need more ideas? More than 400+ Gravy Audiences are available off-the-shelf today. To see everything that’s available, visit Gravy’s Audience Finder.

IMPROVE THE CUSTOMER EXPERIENCE

Ford can take its loyalty programs to the next level by understanding its customers’ interests, hobbies and life stages after the sale.

Ford is not just one of the most experienced car manufacturers around, but one with a legacy of dependability and customer loyalty.  Ford can take its loyalty programs to the next level by understanding its customers’ interests, hobbies and life stages after the sale. Knowing that current customers are ‘Do It Yourself Enthusiasts’ or ‘New/Expectant Parents’ can help determine whether to offer a trade-in for a new pickup truck or family SUV. This data can also be used to choose event sponsorships, identify co-marketing opportunities, and develop innovative programs that resonate with Ford customers and help create lasting relationships.

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MEASURE CAMPAIGN PERFORMANCE

Location intelligence can help brands to measure consumer response to advertising campaigns, whether that customer chooses to engage with the brand online, offline or both.

By targeting consumers based on where they go in the real world, Ford can more efficiently reach people with their advertising message. Gravy’s ‘In-Market Auto Buyers’ audience is the perfect choice for Ford to connect with consumers who are now in-market for a new car. This audience includes consumers recently observed at new car dealerships across the U.S. – including top Ford competitors like Buick, Hyundai and Subaru.

Want to learn how you can use location intelligence to reach the right consumers and drive campaign performance? Contact us today.

Talk with a Gravy Analytics sales representative to learn how location intelligence can benefit your business.

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