Discover the Top 10 Oktoberfest Cities Across America by Foot Traffic

September 28, 2023

Oktoberfest, the world-famous Bavarian folk festival, is an annual celebration that draws people from around the globe to take part in German traditions, including music, food, and perhaps most notably, beer. Last year’s Oktoberfest in Munich (the largest Oktoberfest celebration in the world) boasted 5.7 million visitors, and the festival is expected to attract just as many eager guests this year. But what about Oktoberfest in the U.S.?

To learn more about how U.S. consumers may be celebrating Oktoberfest this year, we analyzed consumer foot traffic to bars in September and October 2022 to find out the top 10 cities for celebrating Oktoberfest in the U.S.

Woman with beer and snack celebrating Octoberfest outdoors

The Top 10 Oktoberfest Cities

1. Las Vegas, NV

Las Vegas offers a vibrant and lively twist to Oktoberfest celebrations, merging the excitement of the Strip with traditional Bavarian festivities and promising an unforgettable party experience.

2. Kansas City, MO

Kansas City elevates Oktoberfest with its signature barbecue flavors, giving attendees the option to enjoy either one or both delectable cuisines during the festivities.

3. New Orleans, LA

Infused with the city’s dynamic culture and love for music, Oktoberfest in New Orleans is a spirited fusion of German traditions with lively jazz rhythms, creating a truly one-of-a-kind celebration.

4. Knoxville, TN

In the heart of Tennessee, Knoxville’s Oktoberfest uniquely blends Southern hospitality with German cheer, offering a warm and welcoming environment for all attendees to enjoy the festivities.

5. Cincinnati, OH

Renowned for its love of chili, Cincinnati adds its own spicy flair to Oktoberfest, serving up chili-topped bratwursts and showcasing a flavorful twist on traditional German fare.

6. Fort Lauderdale, FL

Combining sunny beaches with Oktoberfest, those in Fort Lauderdale can soak up the sun while savoring German beer and cuisine in a relaxed, tropical setting.

7. Pittsburgh, PA

Pittsburgh’s Oktoberfest embraces its industrial roots, infusing the celebration with a blue-collar charm and highlighting the city’s love for craft beer and community festivities.

8. Orlando, FL

Orlando transforms Oktoberfest into a family-friendly affair, ensuring a fun time for all ages in the heart of amusement parks and attractions.

9. St. Louis, MO

St. Louis puts its own spin on Oktoberfest by blending the city’s passion for sports and camaraderie into the festivities, inviting sports enthusiasts to cheer on their teams while toasting steins.

10. Raleigh, NC

Raleigh’s Oktoberfest fuses modern craft beer culture with traditional German brews, attracting beer enthusiasts to enjoy a diverse selection of expertly crafted beverages.

Oktoberfest Across the U.S. in 2023

It’s clear that each of the cities on our list of top 10 Oktoberfest cities offers a unique spin on Oktoberfest. From the hearty BBQ flavors of Kansas City to the jazzy rhythms of New Orleans and the tropical beaches of Fort Lauderdale, Oktoberfest across America is a wonderful mix of regional flavors and vibrant traditions, showcasing that good fun knows no bounds. So, it’s safe to say these top cities can expect an influx of consumer foot traffic to popular bars, breweries, events, and more as Oktoberfest continues in the coming weeks.

To get more consumer trends and foot traffic insights like this, subscribe to our email newsletter today.

Scroll to Top