Great American Beer Festival
Denver, CO | October 5-7, 2017
There’s no better event to highlight this month than the Great American Beer Festival, just one of the millions of events that Gravy analyzes to deliver its real-world consumer intelligence.
Every year, the beer world travels to Denver for the brewers’ version of the Oscars: The Great American Beer Festival. Founded in 1982, the Great American Beer Festival is the premier beer festival in the country and listed among the 1,000 places to visit in the U.S. before you die. (Interested in attending? Make sure you get your tickets in advance – this year the event sold out in 4 hours and 15 minutes.) Attendees have two days to sample 3,800+ offerings from the wares of 780 breweries before awards are given on the final day. This year’s craft beer trends included earthy flavors (e.g. wild yeast, fruit, or herbs like lavender, rose hips and juniper berries) and barrel-aged brews. But, the festival wasn’t the only place to experience all things beer: Educational sessions, mini-festivals, rare tastes and beer dinners took place throughout the week.
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By now, everyone knows which breweries took home the awards, but we were curious about the people who attended the Great American Beer Festival. What do they do – and where do they go – when they’re not drinking beer? We analyzed millions of signals from mobile devices observed at the three-day event to find out.