Finding Our Way Through COVID-19 With Location Data

Finding Our Way Through COVID-19 With Location Data

Gravy Analytics is pleased to announce that select COVID-19 data is now available on the AWS Data Exchange. More than 8 weeks into social distancing, we find ourselves with more questions than answers. The true reach of COVID-19, the necessary duration of social distancing, and long-term impact on jobs and our economy all remain unclear. What is clear is that the lack of solid data has hampered our ability to make more informed decisions.

In this spirit, Gravy Analytics is making select COVID-19 data and interactive dashboards available to the public for the foreseeable future. These use Gravy Visitations data to measure consumer foot traffic in an array of place categories – for a sample of brands – nationwide and at the state and city level.

COVID-19 DATA NOW AVAILABLE ON AWS DATA EXCHANGE

To request access to Gravy’s Visitation data for COVID-19, find us on the AWS Data Exchange. Be sure to get your analysis tools ready – while this dataset is just a small percentage of our Gravy Visitation data, the current file totals 56MB and over 565k rows. Shown below is a sample of the data and its structure:

LEVEL1CATEGORYNAMELEVEL2CATEGORYNAMELEVEL3CATEGORYNAMECHAINNAMESTATECITYATT_DATENUM_ATTS
ShoppingPharmacy & MedicalPharmacy & ConvenienceCVS PharmacyNCRaleigh2/29/2020425
Restaurant & Food & Beer/WineFast Food RestaurantFast Food - Chicken OrientedChick-Fil-ANVReno2/15/202078
ShoppingPharmacy & MedicalPharmacy & ConvenienceWalgreensFLBoca Raton2/27/2020384
ShoppingFoodGrocery and SupermarketH-E-BTXRichmond4/17/2020280
ShoppingPharmacy & MedicalPharmacy & ConvenienceCVS PharmacyFLSarasota3/13/2020408
Restaurant & Food & Beer/WineFast Food RestaurantFast Food - Burger OrientedSonic Drive-InTNArlington3/6/202091
ShoppingSportsGolf Pro ShopGolfsmithOHColumbus2/5/202034
ShoppingDepartment StoreMiddle Tier (e.g. JCPenney, Lord & Taylor, Bloomingdale's, Macy's)Macy'sCAFresno3/7/2020165
ServicesGym / FitnessGymLA FitnessNEOmaha3/3/202063
AccommodationsHotel - GeneralHotel - MidrangeDoubleTree by HiltonFLOrlando2/2/20201219

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By freely sharing the most up-to-date COVID-19 data available to us on the AWS Data Exchange, we hope that we can help you make more informed decisions as our country and the economy begin to awaken. 

If you’d like to learn more about location intelligence and how it can help your business understand consumer behavior in the age of COVID-19, request a no-obligation consultation today.

Location intelligence gives insight into your competition. Get ahead of your competitors by connecting with a Gravy Analytics sales representative today.

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