Gravy Analytics Releases New Festival Goer, Recent Gym Visit and Rental Car Audiences
June 5, 2018
Gravy Analytics is excited to launch 15 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do – in the real world. Included in this month’s release are:
Music Festival and Event Goer – Mobile consumers observed at music festivals and related music events. Perfect for use in campaigns promoting summer music festivals and concert tours.
Recent Gym Visit – Various Brands – Mobile users observed at popular gym chains, like the YMCA, Curves and Anytime Fitness. Suitable for use in advertising campaigns promoting summer fitness specials, or health and wellness-related offers.
Recent Visit by Traveler – Various Brands – Mobile consumers recently observed at leading rental car companies, including Avis and Hertz. Ideal for any campaign promoting a summer vacation or weekend getaway.
Browse all new audiences, below, or download the full list of Gravy Audiences available today.
| Audience | Description |
|---|---|
| College Football Tailgating Enthusiasts | Mobile users attending college football games, events and tailgating areas |
| Comedy Enthusiasts | Mobile users that visit comedy clubs, performances, festivals, and events |
| Cruise Travelers | Mobile users that take cruises |
| Diners - Sweets and Desserts | Mobile devices visiting ice cream parlors, sweets shoppes, bakeries, etc. |
| Discount Shoe Shoppers | Mobile users recently visiting a discount shoe store |
| Gen X | Mobile users identified as Gen X by age |
| In-Market Legal Services | Mobile users in the market for legal services |
| In-Market Payday Loans | Mobile users in the market for payday loans |
| In-Market Tutoring and Test Preparation | Mobile users that actively visit tutoring and test prep venues and events |
| Male Grooming Enthusiasts | Mobile users that visit barbershops and other male grooming service locations |
| NFL Football Tailgating Enthusiasts | Mobile users attending NFL football games, events and tailgating areas |
| Recent Clothing Shopper - Maternity | Mobile users that have recently visited a Maternity store |
| Recent Clothing Shopper - Men's Wear | Mobile users that have recently visited a Men's Wear store |
| Recent Retail Visit by Shopper - Athleta | Mobile users that have recently visited a Athleta store |
| Recent Retail Visit by Shopper - DSW | Mobile users that have recently visited a DSW store |
| Recent Retail Visit by Shopper - Famous Footwear | Mobile users that have recently visited a Famous Footwear store |
| Recent Retail Visit by Shopper - Lululemon | Mobile users that have recently visited a Lululemon store |
| Recent Retail Visit by Shopper - Payless ShoeSource | Mobile users that have recently visited a Payless ShoeSource store |
| Yoga Apparel Enthusiasts | Mobile users that shop for yoga apparel |
What are you waiting for? Give Gravy Audiences a try in your next digital advertising campaign.
