Gravy’s Verified Visit Counts Data Now Available on D&B Marketplace
March 28, 2022
Gravy Analytics is excited to announce that our Verified Visit Counts data is now available on Dun & Bradstreet’s Data Marketplace. With this dataset, analysts can understand changes in foot traffic at locations across the U.S. over time. Gravy’s Verified Visit Counts, enriched with Dun & Bradstreet D-U-N-S® Numbers, can help businesses within the retail, restaurant, fintech, real estate, sports, and entertainment industries predict customer trends, conduct market research, and enhance competitive intelligence.
For example, a fintech company could use this data to research brand performance. By observing historic foot traffic to major retailers like Target, Costco, and Macy’s, analysts can predict future business levels ahead of quarterly earnings reports.
Verified Visit Counts are derived from Gravy Visitations. What are Gravy Visitations? Gravy Visitations are created when mobile devices that are opted into location services are observed at commercial places of interest in the U.S. These visits go through our AdmitOne™ verification engine and are contextualized with metadata. Validation prevents businesses from wasting time and resources analyzing large amounts of raw location data. Contextualization adds meaning to the data and explains why consumers would visit a particular location. When these processes are combined, analysts can get a more accurate view of consumer behavior.
“The D&B Marketplace is a great way for businesses to access our Verified Visit Counts data. Consumer trends are always in flux, and foot traffic data can be a leading indicator of changes in consumer behavior,” said Jeff White, CEO and Founder, Gravy Analytics. “By enriching our data with D-U-N-S® Numbers, businesses are able to unlock additional insights and gain a better understanding of future trends.”
For more information about Dun & Bradstreet, visit www.dnb.com. Learn more about Gravy’s Verified Visit Counts on D&B Data Marketplace.