Schools may just be out for the summer, but for many marketers, back-to-school campaign planning has already begun. If you’re looking to reach frequent shoppers with your next advertising campaign, be sure to check out our ‘Mall Lovers & Frequent Shoppers’ audience. This audience includes mobile consumers who are regularly observed at malls and related places or events throughout the U.S.
What else do we know about our mall lovers? As you’d expect, they’re more likely than the average consumer to be seen at the mall, in stores like Victoria’s Secret and American Eagle. They’re also much more likely to be seen at pet stores like PetSmart, and at craft and party supply stores like Hobby Lobby and Party City.
When they’re not shopping, ‘Mall Lovers & Frequent Shoppers’ can be found in coffee shops, museums and theaters, or attending fashion and sales & retail-related events, like fashion shows. ‘Mall Lovers & Frequent Shoppers’ is a great fit for apparel and other retail brands that want to connect with power shoppers in time for back-to-school shopping.
View the full infographic for more fun facts about Gravy’s ‘Mall Lovers & Frequent Shoppers’ audience, below.