Gravy Analytics has released The State of U.S. Population Movement Report, which analyzes how the nation’s population has changed between Q1 2020 and Q1 2023. With emphasis on the top 10 counties that gained and lost the most in terms of population and explaining the trends seen across the 10 most populous states, the report found that consumers overwhelmingly moved to smaller markets with a lower average cost of housing.

Location intelligence insights from Gravy’s report revealed consumers are making the most of their income by moving to counties that have a median house value of $279,000, which is an estimated 38% lower than the median house value of those counties that are losing population.