Auto Intenders Audience Profile

Buckle your seatbelts…this week we took a closer look at one of our key consumer audiences, Auto Intenders. These mobile consumers recently visited a new or used car dealership, indicating that they are – or may soon be – in the market for a car. We decided to see where these in-market consumers go, and what they do, once they leave the dealership.

A few key takeaways:
  1. 91% of auto intenders visit just one brand during the buying process
  2. Women are more likely to be in the market for a used car than a new car
  3. Honda buyers are the least likely to be Stay-at-Home-Parents

View the full infographic for more information about Auto Intenders.

Auto manufacturers can use this mobile audience to deliver targeted mobile advertising to in-market consumers across the U.S, while dealerships can reach in-market consumers in their local area. Insurance companies, auto accessories manufacturers and others whose sales correlate with a vehicle purchase can also use Auto Intenders with great results.

Every day, Gravy Analytics analyzes more than 8 billion location signals to verify consumer attendances at more than 10 million places and 1 million events across the U.S.  Contact us at info@gravyanalytics.com to learn how you can use Gravy’s unique location intelligence for your business.