Auto Intenders Audience Profile

uto Intenders Advertising Audience

Buckle your seatbelts and rev your engine! We’re going to take a closer look at one of our key consumer audiences: Auto Intenders. You can think of this group as the ones who recently visited a new or used car dealership, meaning that no matter what 2020 had in store for them, nothing was stopping them from buying a new set of wheels, or at least shopping around for a new car. 

This is the perfect audience for advertisers to target, and you don’t have to sell cars to benefit! Think of it this way: if someone is in the market for a new car, then they’re likely in the market for new car insurance. Or perhaps they are in the market for a specific type of car, like one large enough for a family. This makes them the perfect audience for family events like a circus or carnival, or maybe family planning products.

Just because the word ‘auto’ is in the name, doesn’t mean that the Auto Intenders is a profile solely meant for new and used car dealerships; see below for more information about whether or not this is the right audience for you!


  1. 91% of Auto Intenders visit just one brand during the buying process
  2. Women are more likely to be in the market for a used car than a new car
  3. Honda buyers are the least likely to be Stay-at-Home-Parents
  4. Top event category: Arts
  5. The number one auto brand bought used is Ford
  6. 87% of Auto Intenders are shopping for a new car
Auto Intenders Audience Profile

So, what do you say? Is the Auto Intenders audience right for you? Discover your ideal advertising audience by browsing our Audience Finder.

Scroll to Top