Find Your Ideal Advertising Audience

Search our catalog of advertising audiences to find the best ready-to-use audiences for your next advertising campaign.

How to use the Gravy Audience Finder

Choose from 700+ ready-to-use audiences available in our advertising audiences catalog.

With location-based audiences, you can reach customers who previously visited a store or place of interest with your next advertising campaign. Since Gravy Audiences are built on data that reveals where people go in the real world, it’s easy to connect with consumers who want to hear about your business, advertisement, or offer.

Find your advertising audiences

Explore our catalog of advertising audiences with the Gravy Audience Finder. You can sort alphabetically by audience name or search by keyword using the search box at the top. Check back often because new advertising audiences are added every month.

Reach your competitors’ customers

Search the audience catalog by industry keyword to find advertising audiences that reach consumers who have visited any place in that industry or category. Similarly, search by a competitor’s brand name to find advertising audiences in the catalog that include just their customers.

Optimize campaign performance

Gravy’s audience finder lists hundreds of ready-to-use audiences available for use in your advertising campaigns. In addition, we recommend testing several advertising audiences to see which perform best. After all, campaign optimization helps drive more clicks, sales, and higher ROI.

Gravy Audience Finder – Advertising Audience Catalog

Browse over 700 ready-to-use advertising audiences now available to use in your advertising campaigns.

Name	Category	Subcategory	Description	Relevant Industry	Industry	Keywords	Country
Home Buyers	In-Market	Home	Users visiting Homes for Sale or Open House Events	Real Estate, Insurance, Financial Services	Real Estate	House, Home, Insurance, Real Estate	U.S.
Business Traveler	Lifestyle	Travel	Users whose travel profiles indicate business travel	Hospitality & Travel, Retail	Hospitality and Travel	Business, Business Traveler, Road Warrior, Work	U.S.
Luxury Lifestyle	Lifestyle	Personas	Users attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubs	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Luxury, Affluent, Affluent Shopper, Shopping	U.S.
Self Pamperer	Lifestyle	Personas	Users attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiques	Hospitality & Travel, Retail	Hospitality and Travel	Spa, Beauty Salon, Boutique, Salon, Hair	U.S.
Golf Lover	Enthusiast	Sports	Users who golf frequently and attend golfing events	Entertainment, Hospitality & Travel, Retail, Sports	Sports and Entertainment	Golf, Golfers, Golfing	U.S.
New Parents / Expecting	In-Market	Life Stages	Users attending Lamaze, birthing, breastfeeding, new parent support groups, etc. events and attending places such as children's clothing stores	Automotive, Financial Services, Insurance, Real Estate, Retail	Real Estate	Parents, Expecting, Pregnant, New Parents, Young Children, Kids	U.S.
Auto Buyers	In-Market	Automotive	Users visiting Automobile Dealerships	Automotive, Financial Services, Insurance, Retail	Automotive	Car, Automobile, Auto, Dealership, Shopper, Shopping	U.S.
Beer Lover	Enthusiast	Food and Beverage	Users who attend craft brewing events, beer tasting events and brewpubs	Entertainment, Hospitality & Travel, Restaurant, Retail		Beer, Beer/Wine, Alcohol	U.S.
Sports Fan	Enthusiast	Sports	Users who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levels	Entertainment, Hospitality & Travel, Retail, Sports	Sports and Entertainment	Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer	U.S.
Athlete	Lifestyle	Sports	Users participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubs	Entertainment, Hospitality & Travel, Retail, Sports		Athlete, Runners, Marathons, Gym Members, Yoga, Bicycling Races, Extreme Sports	U.S.
Live Music Lover	Enthusiast	Music	Users who attend live music events	Entertainment, Hospitality & Travel, Restaurant, Retail	Sports and Entertainment	Live Music, Concert, Fan	U.S.
Mattress Buyer	In-Market	Home	Users attending places that indicate that the user is in market for a mattress, e.g. Mattress stores	Financial Services, Insurance, Real Estate, Retail	Retail and Restaurant	Mattress, Bed, Bedframe, Shopping, Shopper	U.S.
Agriculture	B2B	B2B	Mobile users who have attended B2B Events related to Agriculture	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Agriculture, Cultivation, Farming, Floriculture, Forestry, Horticulture, B2B	U.S.
Mining	B2B	B2B	Mobile users who have attended B2B Events related to Mining	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Mine, Mining, Copper Mine, Extraction Oil, Forging, Foundry-Forging, Gems-Jewelry, Metals-Minerals, Methane, Mining, Oil-Gas, Petroleum, Power-Energy, Renewable-Energy	U.S.
Construction	B2B	B2B	Mobile users who have attended B2B Events related to Construction	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Construction, Architecture, Building Construction, Electrical, Flooring, Masonry, Plastering, Plumbing, Renovation, Roofing, B2B	U.S.
Manufacturing	B2B	B2B	Mobile users who have attended B2B Events related to Manufacturing	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Manufacturing, Consumer Appliances, Electronics, Fabrication, Home Textiles, Industrial Products, Packaging, Plastic, Renewable Energy, Textiles, B2B	U.S.
Transportation/Communications/Utilities	B2B	B2B	Mobile users who have attended B2B Events related to Transportation, Communications, Utilities	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Transportation, Communications, Utilities, Automotive, Aviation, Railway, Marine, Logistics, Shipping, Transportation, Telecommunication, Electrical Utility, Power Utility, Solar Energy, B2B	U.S.
Wholesale Trade	B2B	B2B	Mobile users who have attended B2B Events related to Wholesale Trade	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Supply, Trade Promotion, Wholesale, OEM, B2B	U.S.
Retail Trade	B2B	B2B	Mobile users who have attended B2B Events related to Retail Trade	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Retail Trade, Cosmetics, Fashion Accessories, Fashion Shows, Furniture Shows, Home Textiles, Retail, Trade	U.S.
Financial Services/Insurance/Real Estate	B2B	B2B	Mobile users who have attended B2B Events related to Financial Services, Insurance, Real Estate	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Financial Services, Insurance, Real Estate, Banking, Finance, Investments, Assets, Revenue, B2B	U.S.
Services	B2B	B2B	Mobile users who have attended B2B Events related to the Services industry	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Business Consultancy, Education Training, Professional Services, Accounting, Business Services, Hiring, Human Resources, Payroll, Staffing	U.S.
Miscellaneous/Public Administration	B2B	B2B	Mobile users who have attended B2B Events related to Public Administration	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Public Administration, Government Policy, Academic Discipline, Civil Servants, Public Service, B2B	U.S.
Technology	B2B	B2B	Mobile users who have attended B2B Events related to Technology	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Aerospace, Android, Automation, Biotech, Computer, Engineering, Gaming, Internet, iOS, IOT, Malware, Programming, Research, Robotics, Scientific-Instruments, Startups, Technology, Web Services, B2B	U.S.
Sales and Marketing	B2B	B2B	Mobile users who have attended B2B Events related to Sales and Marketing including events about media, advertising, marketing, printing, and retail	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Sales and Marketing, Media, Advertising, Marketing, Printing, Retail, B2B	U.S.
Customer Service	B2B	B2B	Mobile users who have attended B2B Events related to Customer Service	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Customer Service, Customer Relationship Management, CRM, B2B	U.S.
Finance	B2B	B2B	Mobile users who have attended B2B Events related to Finance including events about banking, finance, investment, assets, and financial services	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Finance, Banking, Investment, Assets, Financial Services, Revenue, B2B	U.S.
Legal	B2B	B2B	Mobile users who have attended B2B Events related to Legal including events about Business Law, Employment Law, Estate Law, Immigration Law and Labor Law	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Business Law, Employment Law, Estate Law, Immigration Law, Labor Law, Law and Ethics, Law Firm, Legal Service, Payroll Law, Professor Of Law, Public Interest Law, B2B	U.S.
Human Resources	B2B	B2B	Mobile users who have attended B2B Events related to Human Resources including events about hiring, recruitment, staffing, placement and consultants	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Human Resources, HR, Hiring, Recruitment, Staffing, Placement, Consultants, B2B	U.S.
CxO Conferences	B2B	B2B	Mobile users who have attended B2B Events related to CxO Conferences	Hospitality & Travel, Retail		CEO, CFO, CFO Conference, CFO Summit, CIO, CIO Roundtable, CKO Conference, CMO, COO, CTO, CXO Conference, B2B	U.S.
Oracle Open World	B2B	B2B	Mobile users who have attended the Oracle Open World event	Hospitality & Travel, Retail		Oracle Open World, Oracle Open World Conference, Technologist, IT Management, B2B	U.S.
Consumer Electronic Show (CES)	B2B	B2B	Mobile users who have attended the Consumer Electronic Show (CES)	Hospitality & Travel, Retail		Consumer Electronic Show, CES	U.S.
SXSW	B2B	B2B	Mobile users who have attended SXSW or any of the many events during SXSW	Hospitality & Travel, Retail		SXSW, South by Southwest, B2B	U.S.
TechCrunch Disrupt	B2B	B2B	Mobile users who have attended TechCrunch Disrupt	Hospitality & Travel, Retail		TechCrunch Disrupt, B2B	U.S.
Global Finance and Credit Expo	B2B	B2B	Mobile users who have attended the Global Finance and Credit Expo event	Hospitality & Travel, Retail		Global Finance and Credit Expo, B2B	U.S.
Adobe Summit	B2B	B2B	Mobile users who have attended the Adobe Summit event	Hospitality & Travel, Retail		Adobe Summit, B2B	U.S.
SFDC Dreamforce	B2B	B2B	Mobile users who have attended the SFDC Dreamforce event	Hospitality & Travel, Retail		SFDC Dreamforce, B2B	U.S.
Small Business Expo	B2B	B2B	Mobile users who have attended the Small Business Expo event	Hospitality & Travel, Retail		Small Business Expo, B2B	U.S.
Mid-America Trucking Show	B2B	B2B	Mobile users who have attended the Mid-America Trucking Show	Hospitality & Travel, Retail		Mid-America Trucking Show, B2B	U.S.
International Construction and Utility Equipment Exposition	B2B	B2B	Mobile users who have attended the International Construction and Utility Equipment Exposition	Hospitality & Travel, Retail		International Construction and Utility Equipment Exposition, B2B	U.S.
National Retail Federation Big Show	B2B	B2B	Mobile users who have attended the National Retail Federation Big Show	Hospitality & Travel, Retail		National Retail Federation Big Show, Retail, B2B	U.S.
Apple WWDC	B2B	B2B	Mobile users who have attended Apple WWDC	Hospitality & Travel, Retail		Apple WWDC, Apple, iPhone, iOS, B2B	U.S.
Game Developers Conference	B2B	B2B	Mobile users who have attended the Game Developers Conference	Hospitality & Travel, Retail		Game Developers Conference, B2B	U.S.
CTIA Super Mobility	B2B	B2B	Mobile users who have attended the CTIA Super Mobility event	Hospitality & Travel, Retail		CTIA Super Mobility, B2B, Retail	U.S.
&Then (The DMA Annual Event)	B2B	B2B	Mobile users who have attended the &Then (The DMA Annual Event) event	Hospitality & Travel, Retail		&Then, The DMA Annual Event, B2B	U.S.
MAGIC Fashion Show	B2B	B2B	Mobile users who have attended MAGIC Fashion Show	Hospitality & Travel, Retail		MAGIC Fashion Show, B2B, Retail	U.S.
NAB Show	B2B	B2B	Mobile users who have attended the NAB Show	Hospitality & Travel, Retail		NAB Show, B2B, Retail	U.S.
NADA Auto Conference	B2B	B2B	Mobile users who have attended the NADA Auto Conference	Hospitality & Travel, Retail		NADA Auto Conference, B2B, Automobiles	U.S.
New York Auto Show	B2B	B2B	Mobile users who have attended the New York Auto Show	Hospitality & Travel, Retail		New York Auto Show, B2B, Automobiles	U.S.
Detroit Auto Show	B2B	B2B	Mobile users who have attended the Detroit Auto Show	Hospitality & Travel, Retail		Detroit Auto Show, Automobiles, B2B	U.S.
HITEC	B2B	B2B	Mobile users who have attended HITEC	Hospitality & Travel, Retail		HITEC, B2B	U.S.
National Restaurant Show	B2B	B2B	Mobile users who have attended the National Restaurant Show	Hospitality & Travel, Retail		National Restaurant Show, B2B	U.S.
Fashion Shopper	Lifestyle	Shopping	Mobile consumers who frequent shopping venues, boutique clothing stores, cosmetic stores, accessory stores, shoe stores, handbag stores, etc.	Financial Services, Retail	Digital Out of Home and Connected TV	Fashion, Shopper, Fashion Shopper, Apparel, Boutique, Shopping, Shoes, Accessories, Cosmetics	U.S.
Discount Shoppers	Lifestyle	Shopping	Mobile consumers who frequent discount shopping such as Walmart, Costco, Sam's Club, TJ Maxx, Ross, etc.	Financial Services, Retail		Discount Shoppers, Value Shoppers, Value Consumers, Discount, Value	U.S.
Stay at Home Parents	Lifestyle	Personas	Mobile consumers who exhibit behaviors associated with Stay at Home Parents	Entertainment, Financial Services, Insurance, Restaurant, Retail		Parents, Stay at Home Parents, Kids, Children	U.S.
Home Improvers	Enthusiast	Home	Mobile consumers frequenting events related to home improvement as well as visiting stores selling home improvement tools, appliances, and materials and services	Financial Services, Insurance, Real Estate, Retail	Real Estate	Home Improvement, DIY, Do it Yourself, Makers	U.S.
Wine Lovers	Enthusiast	Food and Beverage	Mobile consumers who attend wine tasting events, frequent vineyards, wine stores and wine food pairing events	Entertainment, Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Wine, Wine Tasting, Wine Lover, Vino, Winery, Vineyard	U.S.
Furniture Buyers	In-Market	Home	Mobile consumers attending furniture stores as well as boutique shops which sell furniture	Financial Services, Insurance, Real Estate, Retail		Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
Mall Lovers and Frequent Shoppers	Enthusiast	Shopping	Mobile consumers who frequent malls or frequent retail chains	Financial Services, Retail		Mall, Mall Lovers, Frequent Shoppers, Target, Kohl's, Best Buy	U.S.
Movie Goers	Enthusiast	Entertainment	Mobile consumers who frequently attend movie theatres and film events	Entertainment, Restaurant, Retail	Sports and Entertainment	Movies, Film, Movie Goers	U.S.
Lover of the Arts	Lifestyle	Arts	Mobile users who frequent art events and art places for both visual and performing arts	Entertainment, Hospitality & Travel, Retail		Arts, Performing Arts, Art Lover, Art Lovers, Visual Arts, Museums, Theatre, Symphony, Opera, Chamber Music	U.S.
Pet Lover	Lifestyle	Pets	Mobile users who love pets, attending pet shows, pet stores, dog parks, etc.	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail	Retail and Restaurant	Pets, Pet Lovers, Dog Lovers, Cat Lovers, Fish Lovers	U.S.
Coffee Shop Lovers	Lifestyle	Food and Beverage	Mobile users who frequently attend Coffee Shops and places where Coffee is a central theme	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha	U.S.
Coffee - Starbucks	Lifestyle	Dining	Mobile users attending Starbucks within the last 60 days	Hospitality & Travel, Restaurant, Retail	Digital Out of Home and Connected TV	Coffee, Starbucks, Starbucks Lover, Starbucks Aficionado	U.S.
Coffee - Dunkin' Donuts	Lifestyle	Dining	Mobile users attending Dunkin' Donuts within the last 60 days	Hospitality & Travel, Restaurant, Retail		Dunkin' Donuts, Dunkin' Donuts Lover	U.S.
Coffee - Panera	Lifestyle	Dining	Mobile users attending Panera within the last 60 days	Hospitality & Travel, Restaurant, Retail		Panera, Panera Lover, Panera Aficionado	U.S.
Foodies	Lifestyle	Food and Beverage	Mobile users attending cooking classes, wine tastings, wine pairing events, eating out at higher end restaurants, visiting store chains such as Whole Foods and attending Farmers Markets	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Foodie, Foodies, Food Aficionado, Chef, Chefs, Home Chef, Food Fan	U.S.
Happy Hour Adventurer	Enthusiast	Entertainment	Mobile users who enjoy attending Happy Hours	Entertainment, Hospitality & Travel, Restaurant, Sports	Retail and Restaurant	Happy Hour, Happy Hours	U.S.
Fast Food Diner	Lifestyle	Dining	Mobile consumers who frequent fast food dining / quick serve restaurants	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan	U.S.
Fast Food Diners - McDonald's	Lifestyle	Dining	Mobile consumers attending McDonald's within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		McDonald's, McDonald's Fan, Fast Food, Fast Food Fan, Fast Food Diner, Burgers	U.S.
Fast Food Diners - Wendy's	Lifestyle	Dining	Mobile consumers attending Wendy's within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, Fast Food Diner, Fast Food Fan, Wendy's, Wendy's Lover, Wendy's Fan, Burgers	U.S.
Fast Food Diners - Burger King	Lifestyle	Dining	Mobile consumers attending Burger King within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Burger King, Burger King Fan, Fast Food, Fast Food Fan, Fast Food Diner, Burgers	U.S.
Fast Food Diners - Subway	Lifestyle	Dining	Mobile consumers attending Subway within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Subway, Subway Fan, Fast Food, Fast Food Fan, Fast Food Diner, Subs	U.S.
Fast Food Diners - Taco Bell	Lifestyle	Dining	Mobile consumers attending Taco Bell within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Taco Bell, Taco Bell Fan, Fast Food, Fast Food Fan, Fast Food Diner, Tacos	U.S.
Fast Food Diners - Dairy Queen	Lifestyle	Dining	Mobile consumers attending Dairy Queen within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Dairy Queen, Dairy Queen Fan, Fast Food, Fast Food Fan, Fast Food Diner, Ice Cream	U.S.
Fast Food Diners - Arby's	Lifestyle	Dining	Mobile consumers attending Arby's within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Arby's, Arby's Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Fast Food Diners - KFC	Lifestyle	Dining	Mobile consumers attending KFC within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		KFC, KFC Fan, Fast Food, Fast Food Fan, Fast Food Diner, Fried, Chicken	U.S.
Casual Food Diner	Lifestyle	Dining	Mobile consumers who frequent casual food dining such as TGIF, Red Robin, Ruby Tuesday, Applebee's, Olive Garden, etc.	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food, Casual Food Diner, Family Dining	U.S.
Casual and Fast Food Diners	Lifestyle	Dining	Mobile consumers who frequent casual food dining & fast food dining / quick serve restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food, Casual Food Diner, Family Dining, Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan	U.S.
Electronics Buyer	In-Market	Shopping	Mobile consumers who are In-Market for electronics, computers or mobile phones	Automotive, Hospitality & Travel, Restaurant, Retail, Sports		Electronics, Computers, Phone, Electronics Sales	U.S.
Mobile Phone Buyer	In-Market	Shopping	Mobile consumers who are In-Market for a mobile phone	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mobile Phones, Cell Phones, Smart Phones, Smartphones, Wireless	U.S.
Mobile Phone Buyer - AT&T	In-Market	Shopping	Mobile consumers who have recently visited an AT&T store	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		AT&T Mobile Phones, AT&T Phone Sales, AT&T Cell Phones, AT&T Smartphones, AT&T Smartphone Sales	U.S.
Mobile Phone Buyer - Verizon	In-Market	Shopping	Mobile consumers who have recently visited a Verizon store	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Verizon Mobile Phones, Verizon Phone Sales, Verizon Cell Phones, Verizon Smartphones, Verizon Smartphone Sales	U.S.
Mobile Phone Buyer - Sprint	In-Market	Shopping	Mobile consumers who have recently visited a Sprint store	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Sprint Mobile Phones, Sprint Phone Sales, Sprint Cell Phones, Sprint Smartphones, Sprint Smartphone Sales	U.S.
Mobile Phone Buyer - T-Mobile	In-Market	Shopping	Mobile consumers who have recently visited a T-Mobile store	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		T-Mobile Mobile Phones, T-Mobile Phone Sales, T-Mobile Cell Phones, T-Mobile Smartphones, T-Mobile Smartphone Sales	U.S.
Information Technology	B2B	B2B	Mobile users who have attended B2B Events related to Information Technology including events about computers, software development, mobile technology, cloud computing, business intelligence, and information architecture	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Aerospace, Android, Automation, Biotech, Computer, Engineering, Gaming, Internet, iOS, IOT, Malware, Programming, Research, Robotics, Scientific-instruments, Startups, Technology, Web Services	U.S.
Healthcare	B2B	B2B	Mobile users who have attended B2B Events related to Healthcare including events about biomedical, cancer, cardio health, dental, emergency medicine, nursing, ophthalmology, pharmaceutical, psychiatrists and surgery	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Healthcare, Assisted Living, Behavioral Health, Biomedical, Biotechnology, Cancer, Cardio Health, Dental, Diabetes, DNA, Emergency Medicine, Family Medicine, Gynaecology, Nursing, Ophthalmology, Pharmaceutical, Psychiatrists, Surgery	U.S.
Hospitality	B2B	B2B	Mobile users who have attended B2B Events related to Hospitality including events about travel, travel tourism and wedding	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Hospitality, Travel, Travel Tourism, Wedding, Bridal	U.S.
Mobile Phone Buyers - MetroPCS	Lifestyle	Shopping	Mobile consumers who have recently visited a MetroPCS store or vendor	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Pre-paid, Prepaid, Mobile, Phone, Cricket, MetroPCS, Boost, Wireless	U.S.
Do It Yourself Enthusiast	Enthusiast	Interest	Mobile consumers who enjoy Doing it Yourself. These users frequent maker events, home improvement events and automobile repair events. They also attend stores such as hardware stores, craft stores such as Michael's, JoAnn's, Hobby Lobby and auto part stores.	Financial Services, Insurance, Retail	Retail and Restaurant	DIY, Do It Yourself, Maker, Home Improvers, Home Improvement, Landscaping, Self Repair, Arts and Crafts	U.S.
Health Nut	Lifestyle	Health and Wellness	Mobile consumers who enjoy living a healthy lifestyle and are interested in products and services related to healthy living	Entertainment, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Health, Healthy Living, Health Nut, Organic, Organic Living, Yoga, Zumba, Staying Fit	U.S.
Country Living	Lifestyle	Personas	Mobile users who enjoy a country lifestyle and who are interested in products and services related to Country Living regardless of where they live	Automotive, Financial Services, Insurance, Real Estate, Retail	Real Estate	Country, Country Living, Country Lifestyle, Country Lover, Rural, Rural Lifestyle, Farming, Farm Life, Farm	U.S.
Healthcare Workers	Employee	B2B	Mobile users who work in the healthcare industry	Automotive, Insurance, Real Estate, Restaurant, Retail		Healthcare, Healthcare Workers, Doctors, Nurses, Medical Professionals, RN, LPN, CNA, MA, Medical Assistant, Lab Technician, Med Tech, Medical Technician	U.S.
Casual Food Diner - Applebee's	Lifestyle	Dining	Mobile consumers recently attending an Applebee's restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Applebee's, Casual Dining Restaurant	U.S.
Casual Food Diner - TGIF	Lifestyle	Dining	Mobile consumers recently attending a TGIF restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, TGIF, TGI Fridays, Casual Dining Restaurant	U.S.
Casual Food Diner - Ruby Tuesday	Lifestyle	Dining	Mobile consumers recently attending a Ruby Tuesday restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports	Digital Out of Home and Connected TV	Casual Food Dining, Casual Dining, Ruby Tuesday	U.S.
Casual Food Diner - Red Robin	Lifestyle	Dining	Mobile consumers recently attending a Red Robin restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Red Robin, Casual Dining Restaurant, Burgers	U.S.
Casual Food Diner - Pizza Hut	Lifestyle	Dining	Mobile consumers recently attending a Pizza Hut restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Pizza Hut, Pizza, Pizza Restaurant	U.S.
Casual Food Diner - Johnny Carino's	Lifestyle	Dining	Mobile consumers recently attending a Johnny Carino's restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Johnny Carino's, Casual Dining Restaurant, Italian Food, Italian Restaurant	U.S.
Casual Food Diner - Olive Garden	Lifestyle	Dining	Mobile consumers recently attending an Olive Garden restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Olive Garden, Casual Dining Restaurant, Italian Food, Italian Restaurant	U.S.
Casual Food Diner - Carrabba's Italian Grill	Lifestyle	Dining	Mobile consumers recently attending a Carrabba's Italian Grill restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Carrabba's Italian Grill, Casual Dining Restaurant, Italian Food, Italian Restaurant	U.S.
Casual Food Diner - Bonefish Grill	Lifestyle	Dining	Mobile consumers recently attending a Bonefish Grill restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Bonefish Grill, Casual Dining Restaurant, Seafood, Seafood Restaurant	U.S.
Casual Food Diner - Red Lobster	Lifestyle	Dining	Mobile consumers recently attending a Red Lobster restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Red Lobster, Casual Dining Restaurant, Seafood, Seafood Restaurant	U.S.
Casual Food Diner - Chili's	Lifestyle	Dining	Mobile consumers recently attending a Chili's restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Chili's, Casual Dining Restaurant	U.S.
Casual Food Diner - Buffalo Wild Wings	Lifestyle	Dining	Mobile consumers recently attending a Buffalo Wild Wings restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Buffalo Wild Wings, Casual Dining Restaurant, Wings	U.S.
Casual Food Diner - Bob Evans	Lifestyle	Dining	Mobile consumers recently attending a Bob Evans restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Bob Evans, Casual Dining Restaurant, Family Dining, Family Restaurant	U.S.
Casual Food Diner - California Pizza Kitchen	Lifestyle	Dining	Mobile consumers recently attending a California Pizza Kitchen restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, California Pizza Kitchen, Pizza Restaurant, Pizza, Casual Dining Restaurant	U.S.
Casual Food Diner - LongHorn Steakhouse	Lifestyle	Dining	Mobile consumers recently attending a LongHorn Steakhouse restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Longhorn Steakhouse, Casual Dining Restaurant, Family Dining, Family Restaurant, Steak, Steak Restaurant	U.S.
Casual Food Diner - Steak 'n Shake	Lifestyle	Dining	Mobile consumers recently attending a Steak 'n Shake restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Steak 'n Shake, Steakhouse, Casual Dining Restaurant, Steak, Steak Restaurant	U.S.
Casual Food Diner - Waffle House	Lifestyle	Dining	Mobile consumers recently attending a Waffle House restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Waffle House, Family Dining, Casual Dining Restaurant, Breakfast, Breakfast Restaurant, Waffles	U.S.
Casual Food Diner - Ponderosa Steakhouse	Lifestyle	Dining	Mobile consumers recently attending a Ponderosa Steakhouse restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Ponderosa Steakhouse, Casual Dining Restaurant, Family Dining, Family Restaurant, Steak, Steak Restaurant, Buffet	U.S.
Casual Food Diner - Outback Steakhouse	Lifestyle	Dining	Mobile consumers recently attending an Outback Steakhouse restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Outback Steakhouse, Casual Dining Restaurant, Steak, Steak Restaurant	U.S.
Casual Food Diner - Denny's	Lifestyle	Dining	Mobile consumers recently attending a Denny's restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Denny's, Casual Dining Restaurant, Family Dining, Family Restaurant	U.S.
Casual Food Diner - IHOP	Lifestyle	Dining	Mobile consumers recently attending an IHOP restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, IHOP, International House of Pancakes, Casual Dining Restaurant, Family Dining, Family Restaurant, Breakfast, Breakfast Restaurant	U.S.
Casual Food Diner - Cracker Barrel	Lifestyle	Dining	Mobile consumers recently attending a Cracker Barrel restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Cracker Barrel, Casual Dining Restaurant, Family Dining, Family Restaurant	U.S.
Casual Food Diner - Boston Pizza	Lifestyle	Dining	Mobile consumers recently attending a Boston Pizza restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Boston Pizza, Casual Dining Restaurant, Pizza	U.S.
Casual Food Diner - Dickey's Barbecue Pit	Lifestyle	Dining	Mobile consumers recently attending a Dickey's Barbecue Pit restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Dickey's Barbeque Pit, Casual Dining Restaurant, Barbeque, BBQ, Barbeque Restaurant	U.S.
Casual Food Diner - Golden Corral	Lifestyle	Dining	Mobile consumers recently attending a Golden Corral restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Golden Corral, Casual Dining Restaurant, Family Dining, Family Restaurant, Steak, Steak Restaurant, Buffet	U.S.
Casual Food Diner - Friendly's	Lifestyle	Dining	Mobile consumers recently attending a Friendly's restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Friendly's, Casual Dining Restaurant, Family Dining, Family Restaurant, Ice Cream	U.S.
Casual Food Diner - Huddle House	Lifestyle	Dining	Mobile consumers recently attending a Huddle House restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Huddle House, Casual Dining Restaurant, Family Dining, Family Restaurant	U.S.
Casual Food Diner - Hooters	Lifestyle	Dining	Mobile consumers recently attending a Hooters restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Hooters, Casual Dining Restaurant	U.S.
Fast Food Diners - Domino's Pizza	Lifestyle	Dining	Mobile consumers recently attending a Domino's Pizza restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Domino's, Domino's Pizza, Fast Food, Fast Food Dining, Pizza, Takeout, Pizza Takeout	U.S.
Fast Food Diners - Sonic	Lifestyle	Dining	Mobile consumers recently attending a Sonic restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Sonic, Sonic Restaurant, Fast Food, Fast Food Dining, Burgers, Shakes, Fries	U.S.
Fast Food Diners - Chick-fil-A	Lifestyle	Dining	Mobile consumers recently attending a Chick-fil-A restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Chick-fil-A, Chick-fil-A Restaurant, Fast Food, Chicken, Chicken Sandwiches	U.S.
Fast Food Diners - Little Caesars Pizza	Lifestyle	Dining	Mobile consumers recently attending a Little Caesars Pizza restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Little Caesar's, Little Caesar's Pizza, Fast Food, Fast Food Dining, Pizza, Takeout, Pizza Takeout	U.S.
Fast Food Diners - Jack In The Box	Lifestyle	Dining	Mobile consumers recently attending a Jack In The Box restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Jack In The Box, Jack In The Box Restaurant, Fast Food, Fast Food Dining, Burgers, Shakes, Fries	U.S.
Fast Food Diners - Quiznos	Lifestyle	Dining	Mobile consumers recently attending a Quiznos restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Retail and Restaurant	Quiznos, Quiznos Fan, Quiznos Restaurant. Fast Food, Fast Food Fan, Fast Food Diner, Subs	U.S.
Fast Food Diners - Papa John's Pizza	Lifestyle	Dining	Mobile consumers recently attending a Papa John's Pizza restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Papa John's, Papa John's Pizza, Fast Food, Fast Food Dining, Pizza, Takeout, Pizza Takeout	U.S.
Auto Buyers - Chrysler	In-Market	Automotive	Mobile consumers recently attending a Chrysler dealership	Automotive, Financial Services, Insurance, Retail		Chrysler, Chrysler Dealerships, Chrysler Automotive, Chrysler Cars, Cars, Automobiles, Dodge, Jeep, Ram, Dodge Cars, Jeep Automobiles, Ram Trucks, SUV	U.S.
Auto Buyers - Ford	In-Market	Automotive	Mobile consumers recently attending a Ford dealership	Automotive, Financial Services, Insurance, Retail		Ford, Ford Dealerships, Ford Automotive, Ford Cars, Cars, Automobiles, Cadillac, Lincoln, Mercury, Lincoln Automobiles, Mercury Automobiles, Ford Trucks, SUV	U.S.
Auto Buyers - GM	In-Market	Automotive	Mobile consumers recently attending a GM dealership	Automotive, Financial Services, Insurance, Retail		GM, GM Dealerships, GM Automotive, GM Cars, Cars, Automobiles, Chevrolet, GMC, Buick, Cadillac, Cadillac Cars, Buick Automobiles, GMC Automobiles, Chevy, Chevy Trucks, SUV	U.S.
Auto Buyers - Toyota	In-Market	Automotive	Mobile consumers recently attending a Toyota dealership	Automotive, Financial Services, Insurance, Retail	Automotive	Toyota, Lexus, Cars, Automobiles, Toyota Cars, Toyota Automobiles, Lexus Cars, Lexus Automobiles, Toyota Trucks, SUV	U.S.
Auto Buyers - Volkswagen	In-Market	Automotive	Mobile consumers attending a Volkswagen dealership	Automotive, Financial Services, Insurance, Retail		Volkswagen, Volkswagen Automobiles, Volkswagen Cars, Audi, Audi Automobiles, Porsche, Porsche AG, Porsche Cars, Automobiles, Cars, SUV	U.S.
Auto Buyers - Daimler	In-Market	Automotive	Mobile consumers recently attending a Mercedes dealership	Automotive, Financial Services, Insurance, Retail		Daimler, Daimler Benz, Mercedes, Mercedes Automobiles, Mercedes Cars, Mercedes Trucks, Daimler Trucks, Smart, Smart Cars, Automobiles, Cars, Automotive, SUV	U.S.
Auto Buyers - BMW	In-Market	Automotive	Mobile consumers recently attending a BMW dealership	Automotive, Financial Services, Insurance, Retail		BMW, BMW Automobiles, BMW Cars, BMW Autos, Mini, Mini Cooper, Mini Cars, Mini Autos, Rolls Royce, Rolls Royce Cars, Rolls Royce Automobiles. Automobiles, Cars, SUV	U.S.
Auto Buyers - Volvo	In-Market	Automotive	Mobile consumers recently attending a Volvo dealership	Automotive, Financial Services, Insurance, Retail		Volvo, Volvo Automobiles, Volvo Cars, Volvo Autos Volvo Trucks, Automobiles, Cars, SUV	U.S.
Auto Buyers - Audi	In-Market	Automotive	Mobile consumers recently attending an Audi dealership	Automotive, Financial Services, Insurance, Retail		Audi, Audi Cars, Audi Automobiles, Audi Autos, Automobiles, Cars, Autos, SUV	U.S.
Auto Buyers - Acura	In-Market	Automotive	Mobile consumers recently attending an Acura dealership	Automotive, Financial Services, Insurance, Retail		Acura, Acura Cars, Acura Automobiles, Acura Autos, Automobiles, Cars, Autos, SUV	U.S.
Auto Buyers - Lexus	In-Market	Automotive	Mobile consumers recently attending a Lexus dealership	Automotive, Financial Services, Insurance, Retail	Financial Services and Insurance	Lexus, Lexus Cars, Lexus Automobiles, Lexus Autos, Automobiles, Cars, Autos, SUV	U.S.
Auto Buyers - Kia	In-Market	Automotive	Mobile consumers recently attending a Kia dealership	Automotive, Financial Services, Insurance, Retail		Kia, Kia Automobiles, Kia Cars, Kia Autos, Automobiles, Cars, Autos	U.S.
Auto Buyers - Hyundai	In-Market	Automotive	Mobile consumers recently attending a Hyundai dealership	Automotive, Financial Services, Insurance, Retail		Hyundai, Hyundai Automobiles, Hyundai Cars, Automobiles, Cars	U.S.
Auto Buyers - Honda	In-Market	Automotive	Mobile consumers recently attending a Honda dealership	Automotive, Financial Services, Insurance, Retail		Honda, Acura, Honda Automobiles, Honda Cars, Honda Autos, Acura Automobiles, Acura Cars, Automobiles, Cars, Autos, SUV	U.S.
Auto Buyers - Nissan	In-Market	Automotive	Mobile consumers recently attending a Nissan dealership	Automotive, Financial Services, Insurance, Retail		Nissan, Infiniti, Datsun, Nissan Cars, Nissan Automotive, Nissan Autos, Infiniti, Infiniti Cars, Infiniti Automobiles, Infiniti Autos, Automobiles, Cars, Autos, SUV	U.S.
Automobile Buyers - Used Cars	In-Market	Automotive	Mobile consumers recently attending a used car dealership	Automotive, Financial Services, Insurance, Retail	Automotive	Used Cars, Used Automobiles, Used Autos, Used Car Dealerships, Automobiles, Cars, Autos, SUV, Trucks	U.S.
Traveler - Hilton	Lifestyle	Travel	Mobile consumers recently staying at a Hilton property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Hilton, Hilton Hotels, Hotels, Accommodations, Hospitality	U.S.
Traveler - Marriott	Lifestyle	Travel	Mobile consumers recently staying at a Marriott property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Marriott, Marriott Hotels, Hotels. Accommodations, Hospitality	U.S.
Traveler - IHG	Lifestyle	Travel	Mobile consumers recently staying at an IHG property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		IHG, International Hotel Group, IHG Hotels, Hotels, Accommodations, Hospitality	U.S.
Traveler - Hyatt	Lifestyle	Travel	Mobile consumers recently staying at a Hyatt property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Hospitality and Travel	Hyatt, Hyatt Hotels, Hotels, Accommodations, Hospitality	U.S.
Traveler - Choice	Lifestyle	Travel	Mobile consumers recently staying at a Choice property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Hyatt, Hyatt Hotels, Hotels, Accommodations, Hospitality	U.S.
Traveler - Wyndham	Lifestyle	Travel	Mobile consumers recently staying at a Wyndham property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Wyndham, Wyndham Hotels, Hotels, Accommodations, Hospitality	U.S.
Traveler - Starwood	Lifestyle	Travel	Mobile consumers recently staying at a Starwood property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Hospitality and Travel	Wyndham, Wyndham Hotels, Hotels, Accommodations, Hospitality	U.S.
Music Vertical	Enthusiast	Music	Mobile consumers recently attending a music venue	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail		Live Music, Concert, Fan, Festivals, Lounge, Live, DJ and Music, Poetry, Disco, Jazz Club	U.S.
Entertainment Vertical	Enthusiast	Entertainment	Mobile consumers who attend entertainment such as live events, movies, theater, art, comedy	Entertainment, Hospitality & Travel, Retail, Sports		Movies, Theater, Art, Comedy, Night Club, Arcade, Theme Park, Ice Shows, Zoo, Dance, Magic Shows, Circus, Opera, Aquarium	U.S.
Sports Vertical	Enthusiast	Sports	Mobile consumers who attend or participate in sporting events at the professional, collegiate, and amateur levels	Entertainment, Hospitality & Travel, Retail, Sports		Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer, Tennis, Golf, Skiing, Bowling, Rugby, Mixed Martial Arts, Boxing, Yoga, Climbing, Rodeo, Track and Field, Horse Racing, Lacrosse, Wrestling, Softball, Volleyball	U.S.
Film Vertical	Enthusiast	Entertainment	Mobile consumers recently attending film related events	Entertainment, Hospitality & Travel, Retail		Film, Movie, Cinema	U.S.
NCAA Basketball Fan	Enthusiast	Sports	Mobile consumers who attend NCAA Basketball events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	NCAA, NCAA Basketball, Basketball Fan, College Basketball, March Madness, Sweet 16, Elite 8, Final Four, Div I, Div II, Div III, NIT, ACC	U.S.
NCAA Football Fan	Enthusiast	Sports	Mobile consumers who attend NCAA Football events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NCAA, NCAA Football, FBS Football, FCS Football, DII Football, DIII Football, BCS, Football Fan, College Football, National Championship, Rose Bowl, Cotton Bowl, Orange Bowl, Sun Bowl, Sugar Bowl, AAC, ACC, Big 12, Big Ten, C-USA, MAC, MWC, Pac-12, SEC, Sun Belt, IND	U.S.
NCAA Baseball Fan	Enthusiast	Sports	Mobile consumers who attend NCAA Baseball events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NCAA, NCAA Baseball, Baseball Fan, College Baseball, Div I, Div II, Div III, College World Series	U.S.
NCAA Soccer Fan	Enthusiast	Sports	Mobile consumers who attend NCAA Soccer events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NCAA, NCAA Soccer, Soccer Fan, College Soccer, Div I, Div II, Div III, College Cup, Soccer Championship	U.S.
NBA Basketball Fan	Enthusiast	Sports	Mobile consumers who attend NBA Basketball events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	NBA, National Basketball Association, Basketball, Professional Basketball, Fan, NBA Playoffs, NBA Finals, NBA All-Star	U.S.
NFL Football Fan	Enthusiast	Sports	Mobile consumers who attend NFL Football events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NFL, National Football League, Football, Professional Football, Fan, NFL Playoffs, Super Bowl, Pro Bowl, NFL Draft, NFL Combine, Training Camp, Preseason Football	U.S.
MLB Baseball Fan	Enthusiast	Sports	Mobile consumers who attend MLB Baseball events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		MLB, Major League Baseball, Baseball, Professional Baseball, Spring Training, World Series, MLB All-Star, Home Run Derby	U.S.
MLS Soccer Fan	Enthusiast	Sports	Mobile consumers who attend MLS Soccer events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	MLS, Major League Soccer, Soccer, Professional Soccer, MLS All-Star, MLS Cup, MLS Cup Playoffs	U.S.
World Music Fan	Enthusiast	Music	Mobile consumers recently attending a World Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		World Music, Live Music, Concert, Traditional Music, World Music Concerts, Tango, Flamenco	U.S.
Jazz and Blues Music Fan	Enthusiast	Music	Mobile consumers recently attending a Jazz and Blues event	Entertainment, Hospitality & Travel, Restaurant, Retail	Sports and Entertainment	Jazz, Blues, Cabaret Music, Jazz Club, Lounge Music, Live Music, Concert	U.S.
Classical Music Fan	Enthusiast	Music	Mobile consumers recently attending a Classical Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Classical Music, Opera Music, Live Music, Concert	U.S.
Country Music Fan	Enthusiast	Music	Mobile consumers recently attending a Country Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Country Music, Live Music, Concert	U.S.
Hip Hop/ Rap Fan	Enthusiast	Music	Mobile consumers recently attending a Hip hop/rap event	Entertainment, Hospitality & Travel, Restaurant, Retail		Hip hop/rap Music, R&B, Soul and Funk, Club Music, DJ Music, Live Music, Concert	U.S.
Latin Music Fan	Enthusiast	Music	Mobile consumers recently attending a Latin Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Latin Music, Latin Jazz, Cuban Music, Salsa Dancing, Caribbean, Live Music, Concert	U.S.
Electronic and Dance Music Fan	Enthusiast	Music	Mobile consumers recently attending a Electronic and Dance Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Electronic and Dance Music, DJ Music, Dance Music, Garage Music, Live Music, Concert	U.S.
Folk Music Fan	Enthusiast	Music	Mobile consumers recently attending a Folk Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Folk Music, Acoustic Music, Alt Folk, Alt Country, Live Music, Concert	U.S.
Indie/ Alternative Music Fan	Enthusiast	Music	Mobile consumers recently attending an Indie/Alternative Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Indie/Alternative Music, Grunge Music, Alternative Music, Alt Indie Music Live Music, Concert	U.S.
Rock Music Fan	Enthusiast	Music	Mobile consumers recently attending a Rock Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Rock Music, Rockabilly, Live Music, Concert	U.S.
Pop Music Fan	Enthusiast	Music	Mobile consumers recently attending a Pop Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Pop Music, Pop, Pop Country, DJ Music, Live Music, Concert	U.S.
Urban Music Fan	Enthusiast	Music	Mobile consumers recently attending an Urban Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Urban Music, Soul and Funk, Club Music, Live Music, Concert	U.S.
Top 40 Music Fan	Enthusiast	Music	Mobile consumers recently attending a Top 40 Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Top 40 Music, Live Music, Concert	U.S.
Recent Retail Visit by Shopper - Target	Lifestyle	Shopping	Mobile consumers recently visiting a Target store	Financial Services, Hospitality & Travel, Retail, Sports		Target, Target Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Macy's	Lifestyle	Shopping	Mobile consumers recently visiting a Macy's store	Financial Services, Hospitality & Travel, Retail, Sports		Macy's, Macy's Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Bloomingdale's	Lifestyle	Shopping	Mobile users recently observed at a Bloomingdale's	Financial Services, Hospitality & Travel, Retail, Sports		Bloomingdale's, Bloomingdales, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Nordstrom	Lifestyle	Shopping	Mobile consumers recently visiting a Nordstrom store	Financial Services, Hospitality & Travel, Retail, Sports		Nordstrom, Nordstrom Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Nordstrom Rack	Lifestyle	Shopping	Mobile consumers recently visiting a Nordstrom Rack	Financial Services, Hospitality & Travel, Retail, Sports		Nordstrom Rack, Nordstrom Rack Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Neiman Marcus	Lifestyle	Shopping	Mobile users recently observed at a Neiman Marcus	Financial Services, Hospitality & Travel, Retail, Sports		Neiman, Marcus, high end, expensive, clothes, jackets, fashion, Shopper, Shopping, Clothing, Upscale, high-end	U.S.
Recent Retail Visit by Shopper - JCPenney	Lifestyle	Shopping	Mobile consumers recently visiting a JCPenney store	Financial Services, Hospitality & Travel, Retail, Sports		JCPenney, JCPenney Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Sears	Lifestyle	Shopping	Mobile consumers recently visiting a Sears store	Financial Services, Hospitality & Travel, Retail, Sports		Sears, Sears Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture, Tools, Appliances	U.S.
Recent Retail Visit by Shopper - Kohl's	Lifestyle	Shopping	Mobile consumers recently visiting a Kohl's store	Financial Services, Hospitality & Travel, Retail, Sports		Kohl's, Kohl's Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - T.J.Maxx	Lifestyle	Shopping	Mobile consumers recently visiting a T.J.Maxx	Financial Services, Hospitality & Travel, Retail, Sports		TJ Maxx, T.J. Maxx, T.J.Maxx, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Ross	Lifestyle	Shopping	Mobile consumers recently visiting a Ross	Financial Services, Hospitality & Travel, Retail, Sports		Ross, Ross Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Best Buy	Lifestyle	Shopping	Mobile consumers recently visiting a Best Buy store	Financial Services, Retail, Sports	Retail and Restaurant	Best Buy, Best Buy Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture, Appliances	U.S.
Recent Home Improvement Visitor - Home Depot	Lifestyle	Home	Mobile consumers recently visiting a Home Depot	Financial Services, Insurance, Real Estate, Retail		Home Depot, Home Depot Shopper, Shopper, Shopping, Home Goods, Appliances, hardware, tools	U.S.
Recent Home Improvement Visitor - Lowe's	Lifestyle	Home	Mobile consumers recently visiting a Lowe's	Financial Services, Insurance, Real Estate, Retail		Lowe's, Lowe's Shopper, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools	U.S.
Recent Home Improvement Visitor - Ace Hardware	Lifestyle	Home	Mobile consumers recently visiting an Ace Hardware	Financial Services, Insurance, Real Estate, Retail		Ace Hardware, Ace Hardware Shopper, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools	U.S.
NHL Hockey Fan	Enthusiast	Sports	Mobile consumers who attend NHL Hockey events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	NHL, National Hockey League, Hockey, Professional Hockey, Ice Hockey, NHL All-Star, NHL Playoffs, NHL Finals	U.S.
NCAA Hockey Fan	Enthusiast	Sports	Mobile consumers who attend NCAA Hockey events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NCAA, NCAA Hockey, Hockey Fan, College Hockey, Div I, Div III, Frozen Four, Ice Hockey Championship	U.S.
March Madness	Enthusiast	Sports	Mobile consumers who attended NCAA March Madness Basketball Events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NCAA, NCAA Basketball, Basketball Fan, College Basketball, March Madness, Sweet 16, Elite 8, Final Four, Div I, Div II, Div III, NIT, ACC	U.S.
Female	Lifestyle	Demographics	Mobile consumers who exhibit behaviors associated with Female interests	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Shopping, Decorating, Personal Care, Pampering, Beauty, Spa, Salon, Fashion, Pregnancy	U.S.
Developers	B2B	B2B	Mobile users who exhibit behaviors associated with software developers	Financial Services, Hospitality & Travel, Insurance, Retail		Software, Developers, Software Development, Technology, Code, Data	U.S.
Data Scientists	B2B	B2B	Mobile users who exhibit behaviors associated with data scientists	Financial Services, Hospitality & Travel, Insurance, Retail		Data, Data Scientists, Technology, Analytics, Metrics, Code	U.S.
Recent Warehouse Store Visitor - Costco	Lifestyle	Shopping	Mobile consumers recently visiting a Costco	Financial Services, Hospitality & Travel, Retail, Sports		Costco, Costco Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances	U.S.
Recent Retail Visit by Shopper - Walmart	Lifestyle	Shopping	Mobile consumers recently visiting a Walmart	Financial Services, Hospitality & Travel, Retail, Sports		Walmart, Walmart Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances	U.S.
Recent Warehouse Store Visitor - Sam's Club	Lifestyle	Shopping	Mobile consumers recently visiting a Sam's Club	Financial Services, Hospitality & Travel, Retail, Sports		Sam's Club, Sam's Club Shopper, Shopper, Shopping, Clothing, Home Goods	U.S.
Recent Warehouse Store Visitor - BJ's	Lifestyle	Shopping	Mobile consumers recently visiting a BJ's	Financial Services, Hospitality & Travel, Retail, Sports		BJ's, BJs, Shopper, Shopping, Clothing, Home Goods, Appliances	U.S.
Recent Clothing Shopper - Upscale	Lifestyle	Shopping	Mobile consumers recently visiting an upscale clothing store	Financial Services, Hospitality & Travel, Retail, Sports		Shopper, Shopping, Clothing, Upscale, high-end	U.S.
Recent Clothing Shopper - Discount	Lifestyle	Shopping	Mobile consumers recently visiting a discount clothing store	Financial Services, Hospitality & Travel, Retail, Sports		Shopper, Shopping, Clothing, Discount, Bargain	U.S.
Recent Clothing Shopper - All	Lifestyle	Shopping	Mobile consumers recently visiting a clothing store	Financial Services, Hospitality & Travel, Retail, Sports		Shopper, Shopping, Clothing	U.S.
Recent Home Improvement Visitor - True Value	Lifestyle	Home	Mobile users recently observed at a True Value	Financial Services, Insurance, Real Estate, Retail		True Value, Home, Improvement, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools	U.S.
Recent Home Improvement Visitor - Hardware Stores	Lifestyle	Home	Mobile consumers recently visiting a hardware store	Financial Services, Insurance, Real Estate, Retail		Shopper, Shopping, Hardware, Tools, Appliances, Home Goods	U.S.
Recent Retail Visit by Shopper - IKEA	Lifestyle	Home	Mobile users recently observed at an Ikea	Financial Services, Insurance, Real Estate, Retail		Ikea, Shopper, Shopping, Home Goods, Furniture, Meatballs, Appliances, Bed, Mattress	U.S.
Recent Pharmacy Visitor - Walgreens	Lifestyle	Shopping	Mobile consumers recently visiting a Walgreens	Financial Services, Hospitality & Travel, Insurance, Retail		Walgreens, Walgreens Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Pharmacy Visitor - CVS	Lifestyle	Shopping	Mobile consumers recently visiting a CVS	Financial Services, Hospitality & Travel, Insurance, Retail		CVS, CVS Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor- Kroger	Lifestyle	Grocery	Mobile consumers recently visiting an Kroger	Hospitality & Travel, Restaurant, Retail		Kroger, Kroger Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor- Food Lion	Lifestyle	Grocery	Mobile consumers recently visiting a Food Lion	Hospitality & Travel, Restaurant, Retail		Food Lion, Food Lion Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor- Publix	Lifestyle	Grocery	Mobile consumers recently visiting a Publix	Hospitality & Travel, Restaurant, Retail		Publix, Publix Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor- Safeway	Lifestyle	Grocery	Mobile consumers recently visiting a Safeway	Hospitality & Travel, Restaurant, Retail		Safeway, Safeway Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor- Save-a-lot	Lifestyle	Grocery	Mobile users recently observed at a Save-a-Lot	Hospitality & Travel, Restaurant, Retail		Save-a-lot, Save a lot, Save, Bargain, Discount, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Mobile Device User	Mobile Device User	Mobile Device	Active mobile users	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mobile Device, Smartphone, Smart Phone, Mobile Phone, Wireless	U.S.
iOS Mobile Device User	Mobile Device User	Mobile Device	Mobile users active on iOS mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mobile Device, Smartphone, Smart Phone, Mobile Phone, iOS, Wireless	U.S.
Android Mobile Device User	Mobile Device User	Mobile Device	Mobile users active on Android mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Wireless	U.S.
Cyclist	Lifestyle	Sports	Mobile users seen at cycling classes, events, and studios	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Retail, Sports		Bike, Bicycle, Cycling, Biking, BMX, Soul Cycle, Flywheel	U.S.
Beauty Buffs	Lifestyle	Beauty and Grooming	Mobile users seen at beauty supply, cosmetic & salon chain locations and beauty-related events	Entertainment, Hospitality and Travel, Retail		Beauty, Beauty Supply, Cosmetic, Salon, Pamper, Manicure, Pedicure, Beautician, Makeup	U.S.
College Students	Lifestyle	Life Stages	Mobile users regularly seen on college campuses & at college events	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	College, University, Students, Academic	U.S.
Runners	Enthusiast	Sports	Mobile users attending running meet ups, races & marathons, and seen at running facilities and runner gear/apparel stores	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Retail, Sports		Runner, Jogger, Athlete, Physical Fitness, Health, Wellness, Sports	U.S.
Frequent Air Travelers	Lifestyle	Travel	Mobile users frequently seen at an airport	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Airport, Flyer, Frequent, Traveler, Travel, Vacation, Tourist	U.S.
Frequent Train Travelers	Lifestyle	Travel	Mobile users frequently seen at any type of train station	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Airport, Train, Frequent, Traveler, Travel, Vacation, Tourist, Commute, Commuter	U.S.
Yoga Enthusiasts	Enthusiast	Health and Wellness	Mobile users frequently attending yogo classes & visiting yoga studios	Entertainment, Hospitality & Travel, Real Estate, Retail, Sports	Hospitality and Travel	Yoga, Yoga Studio, Athlete, Physical Fitness, Health, Wellness	U.S.
Home Gardeners	Enthusiast	Home	Mobile users frequently seen at gardening supply stores, attending educational workshops and garden shows	Real Estate, Retail		Hobby, Hobbiest, Garden, Gardener, Plants, Nature, Agriculture, Hobby Farming	U.S.
In-Market Family Fun	In-Market	Entertainment	Mobile users frequently attending family fun-related events & visiting family-oriented activity areas and family entertainment venues	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Sports and Entertainment	Family, Parents, Children, Fun, Vacation, Destination, Amusement, Park, Waterpark, Pool, Camp, Entertainment, Toys, Circus, Bowling, Zoo	U.S.
Extreme Sports Fan	Enthusiast	Sports	Mobile users attending both spectator & participatory extreme sports events & facilities	Automotive, Entertainment, Hospitality & Travel, Retail, Sports	Sports and Entertainment	Sports, BMX, Surfing, Racing, Motorsports, Watersports, Skateboard, Snowboard, Skydive, Adventure, Extreme	U.S.
Water Sports Enthusiasts	Enthusiast	Sports	Mobile users seen at water parks and pools & attending watersport activities	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail, Sports	Financial Services and Insurance	Water, Pool, Park, Boat, Water Ski, Jetski, Swim, Surf, Board	U.S.
Amusement Park Enthusiasts	Enthusiast	Entertainment	Mobile users seen at amusement parks	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Amusement, Park, Fun, Family	U.S.
Diners - Chinese Cuisine	Lifestyle	Dining	Mobile users seen at Chinese cuisine casual & fast food restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Chinese, Food, Diner, Restaurant	U.S.
Diners - Mexican Cuisine	Lifestyle	Dining	Mobile users seen at Mexican cuisine casual & fast food restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Mexican, Food, Diner, Restaurant, Taco	U.S.
Diners - French Cuisine	Lifestyle	Dining	Mobile users seen at French cuisine casual & quick service restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		French, Food, Diner, Restaurant, Bistro, Crepe	U.S.
Diners - Indian Cuisine	Lifestyle	Dining	Mobile users seen at Indian cuisine restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Indian, Food, Diner, Restaurant	U.S.
Diners - Southern Cuisine	Lifestyle	Dining	Mobile users seens at American Southern cuisine restaurants - including BBQ, fried chicken, comfort food & soul food	Entertainment, Hospitality & Travel, Restaurant, Sports		Southern, Food, Diner, Restaurant, Soul Food, Barbeque, BBQ, Fried Chicken, Comfort Food	U.S.
Diners - Italian Cuisine	Lifestyle	Dining	Mobile users seens at Italian cuisine restaurants, also including pizza parlors	Entertainment, Hospitality & Travel, Restaurant, Sports	Retail and Restaurant	Italian, Food, Diner, Restaurant, Pizza, Pasta	U.S.
Job Seekers	In Market	Employment	Mobile users exhibiting job seeking behaviors such as visiting job fairs and recruiting offices	Financial Services, Insurance, Real Estate	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed	U.S.
In-Market Movers	In Market	Home	Mobile users displaying moving behavior such as looking for a house or buying furniture	Financial Services, Insurance, Real Estate, Retail	Real Estate	Move, Mover, Movers, Moving, House, Home, Rental, Furniture	U.S.
Outdoor Activity Enthusiasts	Enthusiast	Interest	Mobile users seen at outdoor-focused venues, parks, outdoor courses, or outdoor supply stores and/or with verified attendances to outdoor activity events.	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports	Retail and Restaurant	Outdoor, Adventure, Woods, Forest, Hiking, Hike, Nature, Lake, River, Ocean, Natural, Park	U.S.
Auto Mechanic Visitors	In-Market	Automotive	Mobile users that recently visited an auto mechanic or repair shop	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail	Automotive	Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change	U.S.
Recent Retail Visit by Shopper - Dollar General	Enthusiast	Shopping	Recent visitors to a Dollar General	Financial Services, Hospitality & Travel, Retail, Sports		Discount, Bargain, Dollar General, Dollar Store, Shop, Shopper, General, Store, Dollar, Saving, Budget	U.S.
Halloween Shopping Enthusiast	Enthusiast	Holidays	Mobile users that attend events and places focused around an interest in Halloween shopping	Entertainment, Financial Services, Hospitality & Travel, Retail		Halloween, October, Costume, Candy, Holiday	U.S.
Frequent Church Visitors	Lifestyle	Interest	Frequent visitors to churches & worship services	Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail		Church, Religion, Religious, Temple, Prayer, Devotee, Pray, Christian, Christ, Jesus, Worship, Lord, God	U.S.
Car & Motorcyle Enthusiasts	Enthusiast	Automotive	Mobile users attending auto and motorcycle events, speedways, shows, rallies and gearhead events	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail	Automotive	Car, Motorcycle, Truck, Sturgis, Gearhead, Mechanic, Auto	U.S.
Black Friday Shopping Enthusiast	Enthusiast	Holidays	Mobile users that attend events and places focused around an interest in discount and Black Friday shopping	Automotive, Entertainment, Financial Services, Restaurant, Retail	Retail and Restaurant	Black Friday, Shopper, Shopping, Deal, Discount, Budget, November, Thanksgiving, Cyber Monday	U.S.
In-Market Academic Resources	In-Market	Life Stages	Visitors to tutoring venues, test prep classes, campus book stores and other events and venues related to being a high school or college student	Financial Services, Hospitality & Travel, Retail	Financial Services and Insurance	Student, Tutor, Teach, Teacher, Text, Book, Library, Prep, SAT, GRE, GMAT, LSAT, GED, Study, Learn, Academic, School, University, College	U.S.
In-Market Personal Finance	In-Market	Personal Finance	Mobile users with verified attendances to financial institutions focused on personal finance, financial planning for the future and tax planning	Financial Services, Insurance, Sports	Financial Services and Insurance	Financial, Finance, Bank, Invest, Investor, Investment, Tax, Accountant, CPA, Mortgage, Money, Planning	U.S.
In-Market Insurance Buyers	In-Market	Personal Finance	Mobile users identified as being in the market for a car, getting married, and having children based on events and places they visit to be actively in the market for auto, life, health and liability insurance	Financial Services, Insurance, Sports	Financial Services and Insurance	Insurance, Car, Home, Planning	U.S.
In-Market Wedding Planning	In-Market	Life Stages	Mobile users frequenting wedding fashion stores, wedding preparation expos and events	Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail	Real Estate	Wedding, Marriage, Bride, Groom, Married, Planning, Bridesmaid, Party	U.S.
In-Market Travel	In-Market	Travel	Mobile users visiting airports, train stations and hotels along with identified travel patterns	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Financial Services and Insurance	Fly, Flight, Airport, Train, Car, Hotel, Motel, Travel, Transport, Trip, Tourist, Vacation	U.S.
Political Activist	Lifestyle	Political	Visitors to political rallies, events and campaign offices	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail		Politics, Political, Liberal, Conservative, Activist, Activism, Rally, Rallies	U.S.
Male	Lifestyle	Demographics	Mobile users who exhibit behaviors associated with Male interests	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Male, Man, Men, Boy	U.S.
Gym Goers	Enthusiast	Health and Wellness	Frequent visitors to gyms and fitness clubs	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports	Digital Out of Home and Connected TV	Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Recent Retail Visit by Shopper - Party City	Lifestyle	Shopping	Mobile users recently observed at a Party City	Entertainment, Financial Services, Hospitality & Travel, Retail, Sports		Party, Partycity, Holiday, Theme, Costume, Decoration, Halloween, Thanksgiving, Balloons, Celebration, Birthday	U.S.
Fast Food Diners - Jimmy John's	Lifestyle	Dining	Mobile users recently observed at a Jimmy John's	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Jimmy John, Jimmy John's, sandwich, fast food, delivery, food, sub, hoagie	U.S.
Fast Food Diners - Jersey Mikes	Lifestyle	Dining	Mobile users recently observed at a Jersey Mikes	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Jersey Mikes, Sandwich, Fast Food, Delivery, Food, Sub, Hoagie	U.S.
Recent Grocery Shopper - Whole Foods	Lifestyle	Grocery	Mobile users recently observed at a Whole Foods	Hospitality & Travel, Restaurant, Retail		Whole Foods, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Natural, Organic, Food	U.S.
Recent Retail Visit by Shopper - Old Navy	Lifestyle	Shopping	Mobile users recently observed at a Old Navy	Financial Services, Hospitality & Travel, Retail, Sports		Old Navy, Shopper, Shopping, Clothing, Clothes, Discount, Jeans, Fashion	U.S.
Recent Retail Visit by Shopper - Marshalls	Lifestyle	Shopping	Mobile users recently observed at a Marshalls	Financial Services, Hospitality & Travel, Retail, Sports		Marshalls, Shopper, Shopping, Clothing, Clothes, Discount, Jeans, Fashion	U.S.
Recent Retail Visit by Shopper - Staples	Lifestyle	Shopping	Mobile users recently observed at a Staples	Financial Services, Hospitality & Travel, Retail, Sports		Staples, Office, Supplies, Back to School, Computers, Technology, Chairs, Equipment	U.S.
Recent Retail Visit by Shopper - Office Depot	Lifestyle	Shopping	Mobile users recently observed at a Office Depot	Financial Services, Hospitality & Travel, Retail, Sports		Office Depot, Office, Supplies, Back to School, Computers, Technology, Chairs, Equipment	U.S.
Fast Food Diners - Popeye's	Lifestyle	Dining	Mobile users recently observed at a Popeye's	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Popeye's, Popeye, Fast Food, Chicken, Fried, Louisana	U.S.
Recent Retail Visit by Shopper - Family Dollar	Lifestyle	Shopping	Mobile users recently observed at a Family Dollar	Financial Services, Hospitality & Travel, Retail, Sports		Family Dollar, Discount, Bargain, Dollar General, Dollar Store, Shop, Shopper, General, Store, Dollar, Saving, Budget	U.S.
Recent Retail Visit by Shopper - Dollar Tree	Lifestyle	Shopping	Mobile users recently observed at a Dollar Tree	Financial Services, Hospitality & Travel, Retail, Sports		Family Tree, Discount, Bargain, Dollar General, Dollar Store, Shop, Shopper, General, Store, Dollar, Saving, Budget	U.S.
Recent Grocery Shopper - Winn Dixie	Lifestyle	Grocery	Mobile users recently observed at a Winn Dixie	Hospitality & Travel, Restaurant, Retail		Winn Dixie, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Shopper - Piggly Wiggly	Lifestyle	Grocery	Mobile users recently observed at a Piggly Wiggly	Hospitality & Travel, Restaurant, Retail		Piggly Wiggly, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Pharmacy Visitor - Rite Aid	Lifestyle	Shopping	Mobile consumers recently visiting a Rite Aid	Financial Services, Hospitality & Travel, Insurance, Retail		Rite, Aid, Rite Aid, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Convenience Store Shopper - 7-Eleven	Lifestyle	Travel	Mobile users recently observed at a 7-Eleven	Hospitality & Travel, Retail		Seven Eleven, 711, 7-Eleven, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Convenience, Convenient, Lottery, Gas	U.S.
Convenience Store Shopper - Circle K	Lifestyle	Travel	Mobile users recently observed at a Circle K	Hospitality & Travel, Retail		Circle K, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Convenience, Convenient, Lottery, Gas	U.S.
Convenience Store Shopper - BPs Service Station	Lifestyle	Travel	Mobile users recently observed at a BPs Service Station	Hospitality & Travel, Retail		BP, Service Station, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Convenience, Convenient, Lottery, Gas	U.S.
Convenience Store Shopper - Wawa	Lifestyle	Travel	Mobile users recently observed at a Wawa	Hospitality & Travel, Retail		Wawa, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Convenience, Convenient, Lottery, Gas	U.S.
Convenience Store Shopper - Casey's General Store	Lifestyle	Travel	Mobile users recently observed at a Casey's General Store	Hospitality & Travel, Retail		Casey's, General Store, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Convenience, Convenient, Lottery	U.S.
Recent Retail Visit by Shopper - Petco	Lifestyle	Pets	Mobile users recently observed at a Petco	Financial Services, Hospitality & Travel, Retail, Sports		Petco, Pet, Dog, Cat, Bird, Animal, Shopper, Shopping, Pet Food	U.S.
Recent Retail Visit by Shopper - Petsmart	Lifestyle	Pets	Mobile users recently observed at a Petsmart	Financial Services, Hospitality & Travel, Retail, Sports		Petsmart, Pet, Dog, Cat, Bird, Animal, Shopper, Shopping, Pet Food	U.S.
Recent Retail Visit by Shopper - Kmart	Lifestyle	Shopping	Mobile users recently observed at a Kmart	Financial Services, Hospitality & Travel, Retail, Sports		Kmart, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Michael's	Lifestyle	Shopping	Mobile users recently observed at a Michael's	Financial Services, Hospitality & Travel, Retail, Sports		Michael's, Michaels, Craft, Art, Arts and Crafts, Wood, Paint, Fabric, Paper, Frame, Picture	U.S.
Recent Retail Visit by Shopper - Jo-Ann Fabric and Craft Stores	Lifestyle	Shopping	Mobile users recently observed at a Jo-Ann Fabric and Craft Stores	Financial Services, Hospitality & Travel, Retail, Sports		Jo-Ann, Joann, Fabric, Sewing, Craft, Art, Arts and Crafts, Shopping	U.S.
Recent Home Improvement Visitor - Tractor Supply	Lifestyle	Home	Mobile users recently observed at a Tractor Supply	Financial Services, Insurance, Real Estate, Retail		Tractor Supply, Tractor, Farm, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools	U.S.
Post-Holiday Bargain Shoppers	Lifestyle	Holidays	Shoppers who are more likely to wait for deals after the holidays	Financial Services, Restaurant, Retail		Holiday, Bargain, Discount, Shopper, Christmas, Savings, Hannukah, Channukah, Thrifty, Gifts, Gift, Xmas, Deal, Coupon, Saving	U.S.
Holiday Discount Shoppers	Lifestyle	Holidays	Shoppers who are likely to make less expensive purchases during the holidays	Financial Services, Restaurant, Retail		Holiday, Bargain, Discount, Shopper, Christmas, Savings, Hannukah, Channukah, Thrifty, Gifts, Gift, Xmas, Deal, Coupon, Saving	U.S.
New Year's Resolution - Job Seekers	Lifestyle	Holidays	Mobile users likely to seek a job in the new year	Financial Services, Insurance, Real Estate		Job, Employ, Employment, Employee, Unemployed, New Year, New Years, New Year's, Resolution, Goal, Plan, NYE	U.S.
New Year's Resolution - Personal Finance	Lifestyle	Holidays	Mobile users likely to seek to better their finances in the new year	Financial Services, Insurance, Sports		Finance, Personal Finances, Money, Bank, Tax, Invest, New Year, New Years, New Year's, Resolution, Goal, Plan, NYE	U.S.
Top Holiday Spenders	Lifestyle	Holidays	Shoppers who are likely to spend large amounts during the holidays	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Holiday, Expensive, Spend, Rich, Luxury, Shopper, Christmas, Hannukah, Channukah, Gifts, Gift, Xmas, Shop, Shopping, Purchase	U.S.
New Year's Resolution - Organization	Lifestyle	Holidays	Mobile users likely to seek to better their organization in the new year	Financial Services, Insurance, Retail		Organize, Organization, Order, Control, New Year, New Years, New Year's, Resolution, Goal, Plan, NYE	U.S.
Visitors to Zoo & Aquarium	Lifestyle	Entertainment	Mobile users observed visiting zoos and aquariums	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Sports and Entertainment	Zoo, Aquarium, Family, Kids, Animal, Fun, Tour	U.S.
Charity Donors	Lifestyle	Personas	Mobile users that attend charity events and fundraisers and visit facilities of charitable organizations	Entertainment, Financial Services, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Charity, Generous, Give, Giving, Kind, Donate, Donation, Spend, Gift, Share, Fundraiser, Gala, Work, Help, Community	U.S.
In-Market Appliances	In-Market	Home	Mobile users in the market to buy an appliance based on moving and shopping behavior	Financial Services, Insurance, Real Estate, Retail	Retail and Restaurant	Appliance, Fridge, Refrigerator, Oven, Stove, Washer, Kitchen, Bathroom, Dryer, Clothes, Home, House	U.S.
Nightlife Enthusiasts	Enthusiast	Entertainment	Mobile users frequenting nightlife events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Nightlife, Night, Party, Bar, Happy Hour, Club, Pub, Event, Concert, Late, Evening, Fun, Extreme, Exciting, Excitement, City	U.S.
New Year's Resolution - Weight Loss Healthy Living	Lifestyle	Holidays	Mobile users likely to seek to lose weight / better their health in the new year	Restaurant, Retail		Weight, Weight Loss, Skinny, Fat, Healthy, Gym, Pounds, Health, Work Out, New Year, New Years, New Year's, Resolution, Goal, Plan, NYE	U.S.
Fast Food Diners - Chipotle	Lifestyle	Dining	Mobile users recently visiting a Chipotle	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Chipotle, Mexican, Fast, Food, Burrito, Taco	U.S.
Commute: <5 Miles	Lifestyle	Commute	Mobile users with a commute of fewer than 5 miles	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Commute, Trip, Metro, Drive, Bus, Subway	U.S.
Commute: 5-10 Miles	Lifestyle	Commute	Mobile users with a commute of 5 to 10 miles	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Commute, Trip, Metro, Drive, Bus, Subway	U.S.
Commute: 10-15 Miles	Lifestyle	Commute	Mobile users with a commute of 10 to 15 miles	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Commute, Trip, Metro, Drive, Bus, Subway	U.S.
Commute: 15+ Miles	Lifestyle	Commute	Mobile users with a commute of 15 or more miles	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	Commute, Trip, Metro, Drive, Bus, Subway	U.S.
Pleasure Traveler	Lifestyle	Travel	Mobile users that travel for pleasure	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports		Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship	U.S.
Weekend Traveler	Lifestyle	Travel	Mobile users that take weekend trips	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports		Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Weekend	U.S.
Employed	Lifestyle	Employment	Mobile users that are likely employed	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Employed, Employee, Job, Worker, Staff, Working	U.S.
Age: 18-24	Lifestyle	Demographics	Mobile users that are between the ages of 18-24	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Millennial, Young	U.S.
Age: 25-34	Lifestyle	Demographics	Mobile users that are between the ages of 25-34	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Millennial, Young	U.S.
Age: 35-44	Lifestyle	Demographics	Mobile users that are between the ages of 35-44	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Gen X	U.S.
Age: 45-54	Lifestyle	Demographics	Mobile users that are between the ages of 45-54	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo	U.S.
Age: 55 and above	Lifestyle	Demographics	Mobile users that are 55 years old or older	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Baby Boomer, Boomer, Old	U.S.
Visitors to Tax Preparation Offices	In-Market	Personal Finance	Mobile users that visit Tax Preparation Offices	Financial Services, Hospitality & Travel, Restaurant, Retail	Financial Services and Insurance	Tax, Online File, eFile, e-File, Taxes, Offline File, Tax Prep	U.S.
NASCAR Fan	Enthusiast	Sports	Mobile users that engage with NASCAR	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	NASCAR, Race, Daytona, Indy, Driver, Car	U.S.
St. Paddy's Day Enthusiast	Enthusiast	Holidays	Mobile users that are likely to celebrate and party on St. Patrick's Day	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		St Paddy, St Patrick, Irish, March, Party, Celebration, Happy Hour, Bar, Beer, Holiday	U.S.
Winter Sports Enthusiasts	Enthusiast	Sports	Mobile users that visit skiing, ice skating, snowboarding and other winter sport venues, retail stores and related events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports	Sports and Entertainment	Winter, Ski, Skiing, Snowboarding, Snowboard, Snow, Ice, Skating, Olympics	U.S.
Pizza Lovers	Enthusiast	Food and Beverage	Mobile users that frequently visit pizza restaurants & parlors	Entertainment, Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Pizza, Italian, Parlor, Food, Restaurant, Dining	U.S.
Recent Retail Visit by Shopper - Big Lots	Lifestyle	Shopping	Mobile users that recently visited Big Lots	Financial Services, Hospitality & Travel, Retail, Sports		Big Lots, Store, Shop, Shopping, Discount, Big Box, Grocery, Bargain	U.S.
Lingerie Retail Shoppers	Lifestyle	Shopping	Mobile users that visit lingerie stores	Financial Services, Retail		Lingerie, Clothing, Shopper, Shop, Bra, Underwear	U.S.
Eye Care Retail Shoppers	Lifestyle	Shopping	Mobile users that visit eyeglass and optical stores	Financial Services, Retail		Eye, Glasses, Contacts, Optic, Care, Health	U.S.
Tennis Fans	Enthusiast	Sports	Mobile users that attend tennis venues and events as participants or spectators	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Tennis, Sport, Fan, Athlete, Viewer	U.S.
Gamers	Enthusiast	Interest	Mobile users that attend gaming events and visit gaming-related stores and venues	Entertainment, Hospitality & Travel, Retail, Sports		Game, Video, XBOX, Playstation, Nintendo, e-Sport, Esport, Gamer, Gaming	U.S.
In-Market Pre-Paid Mobile Phone	In-Market	Shopping	Mobile users that visit prepaid vendor locations	Entertainment, Financial Services, Retail		Pre-paid, Prepaid, Mobile, Phone, Cricket, MetroPCS, Boost, Wireless	U.S.
Gambling Enthusiasts	Enthusiast	Entertainment	Mobile users that visit gambling establishments like casinos and race tracks	Entertainment, Financial Services, Hospitality & Travel, Real Estate, Retail, Sports		Gambling, Gaming, Casino, Racing, Bet	U.S.
Moms	Lifestyle	Demographic	Mobile users that visit places and attend events related to being a mother	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mom, Mother, Demographic, Kids, Parent	U.S.
Dads	Lifestyle	Demographic	Mobile users that visit places and attend events related to being a father	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Dad, Father, Demographic, Kids, Parent	U.S.
Millennials	Lifestyle	Demographics	Mobile users identified as Millennials by age	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	Millennial, Age, Demographic, Millennials, Young	U.S.
Green Living	Lifestyle	Personas	Mobile users that visit GREEN and eco-friendly brand locations	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail	Hospitality and Travel	Green, Eco, Environment, Clean, Renewable, Climate Change, Global Warming	U.S.
Spring Break Enthusiast	Enthusiast	Holidays	Mobile users that are likely in the market for Spring Break plans	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Hospitality and Travel	Spring, Break, Vacation, Party, Celebration, Trip	U.S.
Party Planner	Enthusiast	Personas	Mobile users that plan parties and purchase items for them	Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Party, Celebrate, Celebration, Plan, Purchase, Host	U.S.
Healthy Eaters	Lifestyle	Health and Wellness	Mobile users that visit health food stores and participate in healthy eating-related activities	Entertainment, Hospitality & Travel, Restaurant, Retail		Health, Healthy, Food, Diet, Nutrition, Weight, Body	U.S.
Tech Retail Shoppers	Enthusiast	Shopping	Mobile users that visit retail stores specializing in electronics and consumer technology	Automotive, Financial Services, Insurance, Real Estate, Retail	Financial Services and Insurance	Tech, Technology, Shoppers, Shopping, Purchase, Electronic, Gadget, Device	U.S.
In-Market Baby and Kids Products	In-Market	Shopping	Mobile users that visit places and attend events related to being in the market for baby and children's apparel, toys, furniture and other merchandise	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail		Baby, Child, Kid, Son, Daughter, Shop, Shopper, Purchase	U.S.
High Purchasing Power	Lifestyle	Demographics	Mobile users that frequently visit upscale and luxury retail stores and spending outlets	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	Purchase, Shop, Shopper, Rich, High Income, Wealthy, Expensive, High End	U.S.
In-Market Alcoholic Beverages	In-Market	Food and Beverage	Mobile users that visit retail stores and attend local events showing they are in the market to purchase alcoholic beverages	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Beer, Wine, In Market, In-Market, Alcohol, Liquor, Cocktail, Mixed Drink, Drink, Booze, Shop, Shopper, Purchase	U.S.
Miles Driven Annually - Less than 5K miles	Lifestyle	Commute	Mobile users that drive fewer than 5k miles annually	Automotive, Entertainment, Insurance, Real Estate, Restaurant, Retail, Sports		Commute, Drive, Miles, Driven, Car, Distance	U.S.
Miles Driven Annually - 5K to 9K miles	Lifestyle	Commute	Mobile users that drive between 5k and 10k miles annually	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Commute, Drive, Miles, Driven, Car, Distance	U.S.
Miles Driven Annually - 10K to 14K miles	Lifestyle	Commute	Mobile users that drive between 10k and 15k miles annually	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Commute, Drive, Miles, Driven, Car, Distance	U.S.
Miles Driven Annually - 15 to 19K miles	Lifestyle	Commute	Mobile users that drive between 15k and 20k miles annually	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	Commute, Drive, Miles, Driven, Car, Distance	U.S.
Miles Driven Annually - Greater than 20K miles	Lifestyle	Commute	Mobile users that drive greater than 20k miles annually	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Commute, Drive, Miles, Driven, Car, Distance	U.S.
Women's Health	Enthusiast	Demographic	Mobile users that are interested in women's health	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Women, Woman, Girl, Female, Health, Healthy, Nutrition, Diet, Exercise, Weight	U.S.
Men's Health	Enthusiast	Demographic	Mobile users that are interested in men's health	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Man, Men, Boy, Male, Health, Healthy, Nutrition, Diet, Exercise, Weight	U.S.
CBD Shopper	Lifestyle	Shopping	Mobile users seen at stores specializing in CBD products	Hospitality & Travel, Retail		CBD, Oil, Cannabinoid, Shopper	U.S.
Visitors to ATV and Motorcycle dealers	Enthusiast	Automotive	Mobile users that recently visited ATV or Motorcycle dealerships	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail, Sports	Automotive	ATV, All Terrain Vehicle, Motorcycle, Gear, Chopper, Hog, Bike, Vehicle	U.S.
Parents of College Students	Lifestyle	Demographic	Mobile users identified as parents of college students	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Parents, College, Mother, Father, Mom, Dad, Adult, University, Collegiate, Student	U.S.
Parents of High School Students	Lifestyle	Demographic	Mobile users identified as parents of high school students	Automotive, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Parents, High School, School, Mother, Father, Mom, Dad, Adult, Grade School, Graduation, Student	U.S.
World Cup Soccer Fans	Enthusiast	Sports	Mobile users attending soccer and major sports activities	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Hospitality and Travel	Soccer, World Cup, MLS, Football, Fan	U.S.
In-Market Jewelry	In-Market	Shopping	Mobile users in the market to purchase jewelry	Financial Services, Insurance, Retail		Jewelry, Jeweler, Purchase, Buy, Diamond, Diamonds, Gems, Necklace, Ring, Bracelet	U.S.
Recent Grocery Visitor - Wegmans	Lifestyle	Grocery	Mobile consumers recently visiting a Wegmans	Hospitality & Travel, Restaurant, Retail		Wegmans, Wegmans Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor - ACME Markets	Lifestyle	Grocery	Mobile consumers recently visiting an ACME Market	Hospitality & Travel, Restaurant, Retail		ACME, ACME Markets, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor - Harris Teeter	Lifestyle	Grocery	Mobile consumers recently visiting a Harris Teeter	Hospitality & Travel, Restaurant, Retail		HT, Harris Teeter, Harris Teeter Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor - Trader Joe's	Lifestyle	Grocery	Mobile consumers recently visiting a Trader Joe's	Hospitality & Travel, Restaurant, Retail		TJ, Trader Joe's, Trader Joe's Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
In-Market Mother's Day	In-Market	Holidays	Mobile users in the market to purchase a mother's day gift	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail		Mother, Mother's Day, Mothers Day, Gift, Father, Child, Family, Present, Holiday, Flowers, Card, Dad, Mom	U.S.
In-Market Father's Day	In-Market	Holidays	Mobile users in the market to purchase a father's day gift	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Father, Father's Day, Fathers Day, Gift, Mother, Child, Family, Present, Holiday, Flowers, Card, Dad, Mom	U.S.
General Deal Seekers	Lifestyle	Shopping	Mobile users who are willing to spend time and money in order to get better deals	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Deal, Bargain, Discount, Coupon, Shopper, Hunter	U.S.
Black Friday Weekend Shoppers	Enthusiast	Holidays	Mobile users who shopped at major chains on Black Friday weekend	Automotive, Entertainment, Financial Services, Restaurant, Retail		Deal, Bargain, Discount, Coupon, Shopper, Hunter, Black Friday	U.S.
Mixed Martial Arts Fight Enthusiasts	Enthusiast	Sports	Mobile users attending mixed martial arts events (UFC, Bellator, MMA) and training gyms	Entertainment, Hospitality & Travel, Retail, Sports	Sports and Entertainment	UFC, Bellator, MMA, Fight, Boxing, Martial Arts, Karate, Kung Fu, Training, Fight Night	U.S.
Horse Racing Fans	Enthusiast	Sports	Mobile users attending horse racing events and venues	Entertainment, Hospitality & Travel, Retail, Sports		Horse, Race, Racing, Gambling, Betting, Equestrian, Sports, Derby, Belmont, Preakness, Kentucky Derby, Equine	U.S.
Equestrian Sports Fans	Enthusiast	Sports	Mobile users attending equestrian events of all disciplines, competitions and visiting boarding and equestrian training facilities	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Horse, Race, Racing, Gambling, Betting, Equestrian, Sports, Derby, Belmont, Preakness, Kentucky Derby, Steeple, Chase, Dressage, Equine	U.S.
Fishing Enthusiasts	Enthusiast	Interest	Mobile users visiting fishing gear stores, fishing spots and attending fishing derbies and competitions	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Fish, Fishing, Fly Fishing, Casting, Rod, Bass, Sport, Trophy, Boat, Reel, Tackle, Bait	U.S.
Traveler-Airport Hotel	Lifestyle	Travel	Mobile users seen staying at airport hotels	Entertainment, Hospitality & Travel, Restaurant, Retail		Hotel, Inn, Travel, Overnight, Stay, Book, Reserve, Trip, Airport, Traveler, Airline, Plane, Flight, Sleep, Accomodation	U.S.
Traveler-Midrange Hotel	Lifestyle	Travel	Mobile users seen staying at midrange hotels	Entertainment, Hospitality & Travel, Restaurant, Retail		Hotel, Inn, Travel, Overnight, Stay, Book, Reserve, Trip, Sleep, Accomodation, Mid-Range, Normal, Basic, Standard	U.S.
Traveler - Budget Hotel	Lifestyle	Travel	Mobile users seen staying at budget hotels	Entertainment, Hospitality & Travel, Restaurant, Retail	Hospitality and Travel	Hotel, Inn, Travel, Overnight, Stay, Book, Reserve, Trip, Sleep, Accomodation, Budget, Discount, Savings, Cheap	U.S.
Traveler - Luxury Hotel	Lifestyle	Travel	Mobile users seen staying at luxury hotels	Entertainment, Hospitality & Travel, Restaurant, Retail	Hospitality and Travel	Hotel, Inn, Travel, Overnight, Stay, Book, Reserve, Trip, Sleep, Accomodation, Luxury, High End, Expensive, Money	U.S.
Traveler - Extended Stay Hotel	Lifestyle	Travel	Mobile users seen staying at extended-stay hotels	Entertainment, Hospitality & Travel, Restaurant, Retail		Hotel, Inn, Travel, Overnight, Stay, Book, Reserve, Trip, Sleep, Accomodation, Long Term, Extended, Time, Move	U.S.
Recent Personal Finance Visit - Edward Jones	Lifestyle	Personal Finance	Mobile users that have recently visited an Edward Jones location	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Financial Services and Insurance	Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, Edward Jones	U.S.
Recent Personal Finance Visit-Wells Fargo	Lifestyle	Personal Finance	Mobile users that have recently visited a Wells Fargo location	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Financial Services and Insurance	Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, Wells Fargo	U.S.
Recent Personal Finance Visit - Bank of America	Lifestyle	Personal Finance	Mobile users that have recently visited a Bank of America location	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Financial Services and Insurance	Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, Bank of America	U.S.
Recent Personal Finance Visit - PNC Bank	Lifestyle	Personal Finance	Mobile users that have recently visited a PNC location	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, PNC	U.S.
Recent Retail Visit by Shopper - Foot Locker	Lifestyle	Shopping	Mobile users that have recently visited a Foot Locker	Entertainment, Financial Services, Retail, Sports		Shoe, Shoes, Feet, Sneakers, Sports, Kicks, Gear, Athlete, Athletics, Gym, Wear, Fashion, Shopper, Apparel, Shopping, Accessories	U.S.
Recent Retail Visit by Shopper - GNC	Lifestyle	Health and Wellness	Mobile users that have recently visited a GNC	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		GNC, Vitamins, Supplement, Nutrition, Oil, Protein, Health, Healthy Living, Health Nut, Organic, Organic Living	U.S.
Recent Retail Visit by Shopper - AutoZone	Lifestyle	Automotive	Mobile users that have recently visited a AutoZone	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports	Automotive	Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, AutoZone	U.S.
Recent Retail Visit by Shopper - NAPA Auto Parts	Lifestyle	Automotive	Mobile users that have recently visited a NAPA Auto Parts	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, NAPA	U.S.
Recent Retail Visit by Shopper - Advance Auto Parts	Lifestyle	Automotive	Mobile users that have recently visited a Advance Auto Parts	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, Advance	U.S.
Recent Retail Visit by Shopper - Carquest Auto Parts	Lifestyle	Automotive	Mobile users that have recently visited a Carquest Auto Parts	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, Carquest	U.S.
Recent Retail Visit by Shopper - Pep Boys Automotive	Lifestyle	Automotive	Mobile users that have recently visited a Pep Boys Automotive	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, Pep Boys	U.S.
Recent Retail Visit by Shopper - Jiffy Lube	Lifestyle	Automotive	Mobile users that have recently visited a Jiffy Lube	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports	Automotive	Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, Jiffy Lube	U.S.
Recent Retail Visit by Shopper - Midas	Lifestyle	Automotive	Mobile users that have recently visited a Midas	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, Midas	U.S.
Recent Retail Visit by Shopper - Valvoline	Lifestyle	Automotive	Mobile users that have recently visited a Valvoline	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, Valvoline	U.S.
Recent Retail Visit by Shopper - ULTA	Lifestyle	Beauty and Grooming	Mobile users that have recently visited a ULTA	Entertainment, Financial Services, Hospitality & Travel, Retail		Beauty, Beauty Supply, Cosmetic, Salon, Pamper, Manicure, Pedicure, Beautician, Makeup, ULTA	U.S.
Recent Retail Visit by Shopper - Sephora	Lifestyle	Beauty and Grooming	Mobile users that have recently visited a Sephora	Entertainment, Financial Services, Hospitality & Travel, Retail		Beauty, Beauty Supply, Cosmetic, Salon, Pamper, Manicure, Pedicure, Beautician, Makeup, Sephora	U.S.
Recent Retail Visit by Shopper - Sally Beauty Supply	Lifestyle	Beauty and Grooming	Mobile users that have recently visited a Sally Beauty Supply	Entertainment, Financial Services, Hospitality & Travel, Retail		Beauty, Beauty Supply, Cosmetic, Salon, Pamper, Manicure, Pedicure, Beautician, Makeup, Sally	U.S.
Recent Personal Finance Visit - U.S. Bank	Lifestyle	Personal Finance	Mobile users that have recently visited a U.S. Bank	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, U.S.	U.S.
Recent Personal Finance Visit - Chase Manhattan Bank	Lifestyle	Personal Finance	Mobile users that have recently visited a Chase Manhattan Bank	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, Chase	U.S.
Veterans	Lifestyle	Personas	Mobile users that visit venues associated with Veteran status such as the American Legion	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Veteran, Soldier, American Legion, Wounded Warrior	U.S.
Music Festival and Event Goer	Lifestyle	Music	Mobile users that visit Music festivals and other related music events	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail	Sports and Entertainment	Live, Music, Festival, Concert, Musical, Band, Performance, Stage, Show	U.S.
Likely In-Market for Meal Kit	In-Market	Life Stages	Mobile users that are likely in market for a meal kit or meal subscription service based on their current shopping habits, industry, and or commute length among other factors	Entertainment, Hospitality & Travel, Restaurant, Retail	Digital Out of Home and Connected TV	Meal, Dinner, Lunch, Subscription, Order, Delivery, Cook, Cooking, Chef, Food, Meal Prep, Meal Kit, Health, Healthy	U.S.
Small Business	B2B	B2B	Mobile users that attended business expos, coferences, and events targeted toward small businesses	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail, Sports	Real Estate	Small Business, SMB, B2B, Small, Company, Start Up, Startup	U.S.
Recent Personal Finance Visit - BB&T	Lifestyle	Personal Finance	Mobile users that have recently visited a BB&T	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, BB&T	U.S.
Recent Visit by Traveler - Enterprise	Lifestyle	Travel	Mobile users that have recently visited a Enterprise	Entertainment, Hospitality & Travel, Insurance, Retail, Sports		Enterprise, Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Recent Visit by Traveler - Hertz	Lifestyle	Travel	Mobile users that have recently visited a Hertz	Entertainment, Hospitality & Travel, Insurance, Retail, Sports		Hertz, Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Recent Gym Visit - YMCA	Lifestyle	Health and Wellness	Mobile users that have recently visited a YMCA	Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		YMCA, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Recent Gym Visit - Curves	Lifestyle	Health and Wellness	Mobile users that have recently visited a Curves	Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Curves, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Recent Gym Visit - Anytime Fitness	Lifestyle	Health and Wellness	Mobile users that have recently visited a Anytime Fitness	Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Anytime Fitness, gym, fitness, exercise, work out, lift, body, fit	U.S.
Recent Gym Visit - Gold's Gym	Lifestyle	Health and Wellness	Mobile users that have recently visited a Gold's Gym	Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Gold's Gym, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
In-Market Back to School Shopper	In-Market	Life Stages	Mobile users in the market for back to school supplies and offers based on past shopping behaviors	Entertainment, Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	School, Back, Shopper, Back to School, Fall, Student, Parent, Shop, Purchase, University, College, Book, Books	U.S.
Recent Gym Visit - Planet Fitness	Lifestyle	Health and Wellness	Mobile users that have recently visited a Planet Fitness	Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Planet Fitness, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Recent Visit by Traveler - Budget	Lifestyle	Travel	Mobile users that have recently visited a Budget	Entertainment, Hospitality & Travel, Insurance, Retail, Sports		Budget, Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Recent Visit by Traveler - Thrifty	Lifestyle	Travel	Mobile users that have recently visited a Thrifty	Entertainment, Hospitality & Travel, Insurance, Retail, Sports		Thrifty, Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Recent Visit by Traveler - Avis	Lifestyle	Travel	Mobile users that have recently visited a Avis	Entertainment, Hospitality & Travel, Insurance, Retail, Sports		Avis, Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Likely Car Dealership Employee	B2B	B2B</