Brand Case Study: Taco Bell vs. Chipotle

It’s no secret that 2020 has been a hard year for the restaurant industry. A lot of strategies to bring customers in, like great marketing, for example, were no match for a pandemic that shut the doors of so many businesses. Restaurants who have thrived during the pandemic did so because of innovating and actively embracing a digital footprint in a COVID-19 world. Today, we’re taking a look at two beloved chain restaurants: Chipotle Mexican Grill and Taco Bell. We’re going to analyze our foot traffic data to understand what the numbers can tell us about how they have weathered the storm.

We all remember the little tan chihuahua and his famous tagline “Yo quiero taco bell”. Many of us have driven through late at night for a quick midnight chalupa or those fried cinnamon sticks. Or perhaps, you preferred the fresh taste of Chipotle and their massive burritos and bowls. Their signature guac is the stuff that dreams are made of. Let’s take a look at the foot traffic data for the last few months and see how they compare.

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