According to a 2020 poll by the Alternative Investment Management Association (AIMA), 54% of market-leading investment managers used 7 or more alternative datasets in their analysis. Accessing high quality, alternative data can improve investment returns and help analysts make better decisions. Foot traffic data in particular can be  used by investors and brands to understand consumer behavior and benchmark company performance.  

In order to improve access to enterprise-grade foot traffic data, Gravy Analytics and Databar.ai today announced a partnership that will make Gravy’s Visitations data available through Databar.ai’s platform. Databar.ai is built for analysts, data scientists, and researchers, and allows users to automate and process data pulls without any technical expertise.

By using Gravy Visitations via Databar.ai, analysts can understand the changes in foot traffic to U.S. brand locations over time. This dataset is especially valuable to investors and marketers researching offline consumer activity at chains across the U.S. This partnership puts the power of Gravy Visitations directly into the hands of non-technical analysts who have on-demand access to Databar.ai’s catalog of datasets.

Databar.ai aims to put high quality, enterprise-grade datasets into the hands of researchers, small-medium businesses, and investors via its no-code API marketplace. Databar.ai’s platform lets non-developers acquire and analyze data from high quality data providers in a single no-code UI. The site currently has a rich library of datasets in addition to Gravy Visitations on finance, crypto, crime, and many others, which can be accessed without a credit card or demos. 

“Databar.ai selected Gravy Analytics as the first location intelligence offering on our platform because of its focus on data quality. We are amazed by both the granularity and accuracy of Gravy’s offerings and are thrilled by this partnership. These are the types of trusted data providers Databar.ai partners with to ensure value for our customers,” said David Abaev, Co-Founder & CEO at Databar.ai. 

Gravy Visitations are created when mobile devices that are opted into location services are observed at commercial places of interest in the U.S. These visits are verified through Gravy’s AdmitOne^TM engine and enriched with contextual metadata that helps explain why the visit may have occurred. These methods result in verified visit data that delivers a more comprehensive view of consumer behavior without wasting analysts’ time and resources in the way that many bidstream data sources can.  

“Understanding how today’s rapid shifts in consumer behavior impact the financial marketplace requires real-world insights from trusted data sources like Gravy,” said Chris Gildea, Chief Revenue Officer at Gravy Analytics. “We’re excited to partner with Databar.ai to provide analysts with a quick and easy way to access Gravy Visitations.”

For more information about Databar.ai and its no-code API marketplace, visit databar.ai. To learn more about Gravy’s location intelligence solutions, visit gravyanalytics.com.