Our Data
Gravy Analytics processes billions of pseudonymous mobile location signals every day from millions of mobile devices to understand the data on where people go and why.

We produce the highest quality location data in the industry.
Our AdmitOne processing engine uses Location Data Forensics to filter and categorize location signals, ultimately verifying consumer visits to millions of places and events. Our location intelligence delivers indispensable and privacy-friendly insight into consumer movement, interests, and intent.

DATA AGGREGATION
Location data is aggregated from partners.
Our location data platform aggregates raw location signals in the cloud from many different data providers and tens of thousands of apps.

PROCESSING & CLEANSING
AdmitOne data processing starts.
Gravy’s AdmitOne engine processes billions of daily location signals, eliminating fraudulent, problematic and duplicate data.

FORENSICS
Location Data Forensics are added.
Location Data Forensics classify and filter valid location data by the signal origin and other key characteristics.

OBSERVATIONS
Observations are created.
Observations are recorded, providing privacy-friendly insight into human activity and people movement.
