Our Data

Gravy Analytics processes billions of anonymous mobile location signals every day from millions of mobile devices to understand where people go and why.

Gravy’s patented AdmitOne verification process delivers the highest-quality location and attendance data in the industry.

We produce the highest quality location data in the industry.

Gravy’s patent-pending AdmitOne processing engine, with Location Data Forensics, filters and categorizes location signals, then verifies consumer visits to millions of places and events.

Gravy’s location intelligence delivers indispensable and privacy-friendly insight into consumer movement,
interests, and intent.

How it Works

Location data is aggregated from partners.

Our location data platfom aggregates raw location signals in the cloud from many different data providers and tens of thousands of apps.

Gravy Data-as-a-Service

Gravy Data-as-a-Service

AdmitOne Data Processing starts.

Gravy’s AdmitOne engine processes billions of daily location signals, eliminating fraudulent, problematic and duplicate data.

Location Data Forensics are added.

Location Data Forensics classify and filter valid location data by the signal origin and other key characteristics.

Gravy Data-as-a-Service

Gravy Data-as-a-Service

Observations are created.

Observations are recorded, providing privacy-friendly insight into human activity and people movement.

Observations are matched to places & events.

Observations are matched to precision geo-fences for millions of places, events, and points-of-interest across the U.S.

  • 1M + monthly events
  • Millions of commercial places of interest
  • Custom geo-areas
Gravy Data-as-a-Service

Gravy Data-as-a-Service

Visitations & Attendances are calculated.

Visitations and Attendances (visits likely to include a commercial transaction) are built, providing foot traffic insights for millions of places of interest, and thousands of top brands.

Gravy DaaS, Insights, and Audience products are built.

Visitations and Attendances are the basis for Gravy’s industry-leading data, analytics and advertising solutions.

Gravy Data-as-a-Service

Discover why leading platforms and brands choose Gravy Analytics to power their location data needs.


Not 100% sure what’s the best solution for you?

Scroll to Top