Our Data

Gravy Analytics processes billions of pseudonymous mobile location signals every day from millions of mobile devices to understand the data on where people go and why.

AdmitOne

We produce the highest quality location data in the industry.

Our AdmitOne processing engine uses Location Data Forensics to filter and categorize location signals, ultimately verifying consumer visits to millions of places and events. Our location intelligence delivers indispensable and privacy-friendly insight into consumer movement, interests, and intent.

How We Turn Location Data into Intelligence

Click on each step to learn more about how we process location data.

Data Aggregation

Data Aggregation

Data Aggregation

Processing & Cleansing

Processing & Cleansing

Forensics

Observations

Observations

Matching

Matching

Visitations & Attendances

Visitations & Attendances

Products & Solutions

Products & Solutions

DATA AGGREGATION

Location data is aggregated from partners.

Our location data platform aggregates raw location signals in the cloud from many different data providers and tens of thousands of apps.

PROCESSING & CLEANSING

AdmitOne data processing starts.

Gravy’s AdmitOne engine processes billions of daily location signals, eliminating fraudulent, problematic and duplicate data.

FORENSICS

Location Data Forensics are added.

Location Data Forensics classify and filter valid location data by the signal origin and other key characteristics.

OBSERVATIONS

Observations are created.

Observations are recorded, providing privacy-friendly insight into human activity and people movement.

MATCHING

Observations are matched to places & events.

Observations are matched to precision geo-fences for millions of places, events, and points-of-interest across the U.S.

  • 1M + monthly events
  • Millions of commercial places of interest
  • Custom geo-areas

VISITATIONS & ATTENDANCES

Visitations & Attendances are calculated.

Visitations and Attendances (visits likely to include a commercial transaction) are built, providing foot traffic insights for millions of places of interest, and thousands of top brands.

PRODUCTS & SOLUTIONS

Gravy DaaS, Insights, and Audience products are built.

Visitations and Attendances are the basis for Gravy’s industry-leading data, analytics, and advertising solutions.

SPEAK WITH AN EXPERT

Discover why leading platforms and brands choose Gravy Analytics to power their location data needs.

GET IN TOUCH

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