Our Data
Gravy Analytics processes billions of pseudonymous mobile location signals every day from millions of mobile devices to understand the data on where people go and why.
We produce the highest quality location data in the industry.
Our AdmitOne processing engine uses Location Data Forensics to filter and categorize location signals, ultimately verifying consumer visits to millions of places and events. Our location intelligence delivers indispensable and privacy-friendly insight into consumer movement, interests, and intent.
How We Turn Location Data into Intelligence
Click on each step to learn more about how we process location data.
Data Aggregation
Processing & Cleansing
Forensics
Observations
Matching
Visitations & Attendances
Products & Solutions
DATA AGGREGATION
Location data is aggregated from partners.
Our location data platform aggregates raw location signals in the cloud from many different data providers and tens of thousands of apps.
PROCESSING & CLEANSING
AdmitOne data processing starts.
Gravy’s AdmitOne engine processes billions of daily location signals, eliminating fraudulent, problematic and duplicate data.
FORENSICS
Location Data Forensics are added.
Location Data Forensics classify and filter valid location data by the signal origin and other key characteristics.
OBSERVATIONS
Observations are created.
Observations are recorded, providing privacy-friendly insight into human activity and people movement.
MATCHING
Observations are matched to places & events.
Observations are matched to precision geo-fences for millions of places, events, and points-of-interest across the U.S.
- 1M + monthly events
- Millions of commercial places of interest
- Custom geo-areas
VISITATIONS & ATTENDANCES
Visitations & Attendances are calculated.
Visitations and Attendances (visits likely to include a commercial transaction) are built, providing foot traffic insights for millions of places of interest, and thousands of top brands.
PRODUCTS & SOLUTIONS
Gravy DaaS, Insights, and Audience products are built.
Visitations and Attendances are the basis for Gravy’s industry-leading data, analytics, and advertising solutions.
