Our Data
Gravy Analytics processes billions of anonymous mobile location signals every day from millions of mobile devices to understand where people go and why.
We produce the highest quality location data in the industry.
Gravy’s patent-pending AdmitOne processing engine, with Location Data Forensics, filters and categorizes location signals, then verifies consumer visits to millions of places and events.
Gravy’s location intelligence delivers indispensable and privacy-friendly insight into consumer movement,
interests, and intent.
How it Works
Location data is aggregated from partners.
Our location data co-op aggregates raw location signals in the cloud from many different data providers and tens of thousands of apps.
AdmitOne Data Processing starts.
Gravy’s AdmitOne engine processes billions of daily location signals, eliminating fraudulent, problematic and duplicate data.
Location Data Forensics are added.
Location Data Forensics classify and filter valid location data by the signal origin and other key characteristics.
Observations are created.
Observations are recorded, providing privacy-friendly insight into human activity and people movement.
Observations are matched to places & events.
Observations are matched to precision geo-fences for millions of places, events, and points-of-interest across the U.S.
- 1M + monthly events
- 5M+ commercial places of interest
- Custom geo-areas
Visitations & Attendances are calculated.
Visitations and Attendances (visits likely to include a commercial transaction) are built, providing foot traffic insights for millions of places of interest, and thousands of top brands.
Gravy DaaS, Insights, and Audience products are built.
Visitations and Attendances are the basis for Gravy’s industry-leading data, analytics and advertising solutions.