Gravy Analytics Releases Boating Enthusiast, Pre-Mover and Retiree Audiences
January 29, 2019
Gravy Analytics today released 18 new audiences for use in advertising campaigns. Gravy Audiences make it easy for marketers to reach the right people based on where they go in the physical world – the places they visit, the events they attend, and the stores they shop at.
New audiences this month include:
Boating Enthusiast – Connect with people who frequent harbors, marinas, and boat shows. Ideal for boat builders and related companies to reach boating aficionados. Be sure to check out Gravy’s new ‘RV Enthusiast’ and ‘Camping Enthusiast’ audiences, too!
Pre-Movers – Get your message in front of consumers likely to move in the near future, based on recent visits to homes for sale and open houses. Ideal for telecom, insurance, furniture and other products often bought in conjunction with a move.
Retirees – Reach consumers observed at senior living centers. Ideal for any travel, entertainment, and professional services firms that serve 55+ consumers.
Browse all new audiences, below, or download the full list of Gravy Audiences available today.
| Audience | Description |
|---|---|
| Massage Enthusiast | Mobile users attending massage parlors and massage events |
| Musical Instrument Shopper | Mobile users visiting stores that sell musical instruments and sheet music, as well as repair instruments |
| Sports Bar Visitor | Mobile users that recently visited a sports bar |
| RV Enthusiasts | Mobile users that visit RV parks |
| Swimming Enthusiast | Mobile users that visit pools, private swim clubs, and swimming events |
| Rock Climbing Enthusiast | Mobile users that visit climbing walls and spots |
| Hiking Enthusiast | Mobile users that visit hiking trails |
| Camping Enthusiast | Mobile users that visit campgrounds |
| Boat and Boating Enthusiast | Mobile users that frequent boating venues like harbors and marinas or sailing and boating events |
| Dance Enthusiast | Mobile users that frequent dance studios and dance events |
| Antique Enthusiast | Mobile users that visit antique and vintage stores |
| Retiree | Mobile users likely to be retired based on time spent at senior living centers |
| Elder Care Interest | Mobile users likely to be interested in elder care based on visitation to senior centers |
| Easter Enthusiast | Mobile users that are likely to celebrate Easter based on church visitation |
| Sports Betting Enthusiast | Mobile users that are likely to participate in sports betting based on visitation to casinos, horse races, and other sports betting events |
| Pre-Movers | Mobile users that are likely to move soon based on behavior such as touring open houses and houses for sale |
| Construction Contractors | Mobile users that repeatedly visit B2B venues associated with construction contracting |
| Blue Collar Workers | Mobile users that visit venues and events associated with trucking, plumbing, electrical, HVAC, agricultural, and other blue collar fields |
Ready to get started with Gravy Audiences? Contact us today.
