Gravy Analytics Releases Home Painters, Museum Visitors and Proximity to Brands Audiences
July 1, 2019
Gravy Analytics is pleased to announce the release of 21 new precision and proximity audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach the right people based on where they go in the physical world – the places they visit, the events they attend, and the stores
they shop at.
Included in this month’s release are:
Home Painters – Mobile users observed at stores related to painting rooms or homes. Suitable for use by home furnishing retailers, home improvement stores, paint manufacturers and others who want to reach consumers who are in the process of their home improvement projects. Or, reach even more consumers with our ‘Pre-Mover‘ or ‘Home Design Shopper’ audiences.
Museum Visitors – Mobile users seen visiting museums. Perfect for use by airlines, hotels, resorts and tourist attractions to reach visitors during the summer vacation season.
Proximity to Brands – Reach mobile consumers who are seen at or in close proximity to brands including Best Buy, Burger King, CVS, McDonald’s, Petco, Taco Bell and Wendy’s. These audiences are ideal for brands looking to target shoppers around a location, or locations, of interest with a promotion or offer. Not sure which type of audience to choose, check out ‘Precision vs. Proximity: What is Your Perfect Location-Based Audience for Ads?‘.
Browse all new audiences, below, or download the full list of Gravy Audiences available today.
| Audience | Description |
|---|---|
| Walmart Employees | Mobile devices showing visitation patterns indicating Walmart as their place of employment |
| Likely Republican Voter | Mobile devices likely to vote for Republican candidates based on attending Republican focused political events and events and venues affiliated with conservative topics |
| Likely Democrat Voter | Mobile devices likely to vote for Democratic candidates based on attending Democrat focused political events and events and venues affiliated with liberal topics |
| Proximity to Subway | Mobile devices seen at or frequently in close proximity to Subway |
| Proximity to Dairy Queen | Mobile devices seen at or frequently in close proximity to Dairy Queen |
| Proximity to Arby's | Mobile devices seen at or frequently in close proximity to Arby's |
| Proximity to KFC | Mobile devices seen at or frequently in close proximity to KFC |
| Proximity to Applebee's | Mobile devices seen at or frequently in close proximity to Applebee's |
| Proximity to TGI Fridays | Mobile devices seen at or frequently in close proximity to TGI Fridays |
| Proximity to Ruby Tuesday | Mobile devices seen at or frequently in close proximity to Ruby Tuesday |
| Proximity to Red Robin | Mobile devices seen at or frequently in close proximity to Red Robin |
| Proximity to Olive Garden | Mobile devices seen at or frequently in close proximity to Olive Garden |
| Proximity to Red Lobster | Mobile devices seen at or frequently in close proximity to Red Lobster |
| Proximity to Chili's | Mobile devices seen at or frequently in close proximity to Chili's |
| Proximity to Buffalo Wild Wings | Mobile devices seen at or frequently in close proximity to Buffalo Wild Wings |
| Proximity to Outback Steakhouse | Mobile devices seen at or frequently in close proximity to Outback Steakhouse |
| Proximity to Denny's | Mobile devices seen at or frequently in close proximity to Denny's |
| Proximity to IHOP | Mobile devices seen at or frequently in close proximity to IHOP |
| Proximity to Chick-fil-A | Mobile devices seen at or frequently in close proximity to Chick-fil-A |
| Proximity to Popeyes | Mobile devices seen at or frequently in close proximity to Popeyes |
| Proximity to Chipotle | Mobile devices seen at or frequently in close proximity to Chipotle |
| Proximity to BJ's Restaurant & Brewhouse | Mobile devices seen at or frequently in close proximity to BJ's Restaurant & Brewhouse |
Ready to give Gravy Audiences a try? Contact us today.
