Grocery Store Advertising: How to Reach Shoppers with Gravy Audiences

February 22, 2021

In 2020, many grocery stores pivoted their strategies to include curbside pickup and delivery to meet consumer demands for convenience. This year, convenience and health are going to continue to be major themes for grocery stores looking to attract customers. Between the at-home cooking surge and the online grocery boom, consumer activity around grocery stores is still very high. Grocery store advertising is the best solution for brands looking to reach consumers at the right moment. For grocery store advertising to be effective, brands need to use real-world data like location intelligence to implement a successful campaign. 

Grocery Store Advertising: How to Reach Shoppers with Gravy Audiences

Below is a selection of our latest advertising audiences that can help brands focus on getting their ad messaging out to grocery store shoppers:

  • Weekend Grocery Shoppers
  • Weekday Grocery Shoppers
  • Recent Grocery Visitor – Aldi
  • Recent Grocery Visitor – Meijer

Let’s take a look at how brands can use these audiences to advertise their products and services to shoppers. 

  • Advertise to shoppers before their big shopping trip. Reach shoppers before they visit their go-to grocery chains. As shoppers are making their lists, they’ll be thinking about what to buy. This is the perfect moment to get ahead of the competition and send shoppers compelling offers or promotions for in-store products. 
  • Send ads at the right time of day. Reach consumers known to shop at the grocery store on weekends or weekdays. By understanding real-world grocery shopping behaviors, brands can make sure that they are top of mind with well-timed advertising campaigns.
AudienceDescription
Recent Grocery Visitor - MeijerMobile consumers recently visiting a Meijer supermarket
Recent Grocery Visitor - AldiMobile users recently visiting an Aldi supermarket
Curbside Pickup - Red LobsterMobile users observed at a Red Lobster restaurant for curbside pick up
Curbside Pickup - Chick-fil-AMobile users observed at a Chick-fil-A restaurant for curbside pick up
Taco Bell Drive-thru PickupMobile users observed at Taco Bell restaurants drive-thru locations
Curbside Pickup - SubwayMobile users observed at a Subway restaurant for curbside pick up
Curbside Pickup - Burger KingMobile users observed at a Burger King restaurant for curbside pick up
Curbside Pickup - McDonald'sMobile users observed at a McDonald's restaurant for curbside pick up
Budget Traveler during COVID quarantineMobile users who have exhibited budget travel behavior in their travel bookings and activities while traveling since March 15, 2020
Amusement Park Visitors during COVID quarantineMobile users observed at amusement parks since March 15, 2020
Weekday Pharmacy ShoppersMobile users who visit a pharmacy on a weekday
Weekend Pharmacy ShoppersMobile users who visit a pharmacy on the weekend
Weekday Big Box Grocery ShopperMobile users who visit big box grocery stores on a weekday
Weekend Big Box Grocery ShopperMobile users who visit big box grocery stores during the weekend
Weekday Grocery ShoppersMobile users who visit a grocery store on a weekday
Weekend Grocery ShoppersMobile users who visit a grocery store during the weekend

Reaching Consumers with Grocery Store Advertising

Grocery store advertising is delivered better with location-based advertising audiences. Data-driven advertising makes it easier for advertisers to reach grocery shoppers as they go about their shopping journey. For a full list of grocery store advertising audiences, search for them in our Audience Finder

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