In 2020, many grocery stores pivoted their strategies to include curbside pickup and delivery to meet consumer demands for convenience. This year, convenience and health are going to continue to be major themes for grocery stores looking to attract customers. Between the at-home cooking surge and the online grocery boom, consumer activity around grocery stores is still very high. Grocery store advertising is the best solution for brands looking to reach consumers at the right moment. For grocery store advertising to be effective, brands need to use real-world data like location intelligence to implement a successful campaign. 

Below is a selection of our latest advertising audiences that can help brands focus on getting their ad messaging out to grocery store shoppers:

• Weekend Grocery Shoppers
• Weekday Grocery Shoppers
• Recent Grocery Visitor – Aldi
• Recent Grocery Visitor – Meijer

Let’s take a look at how brands can use these audiences to advertise their products and services to shoppers. 

• Advertise to shoppers before their big shopping trip. Reach shoppers before they visit their go-to grocery chains. As shoppers are making their lists, they’ll be thinking about what to buy. This is the perfect moment to get ahead of the competition and send shoppers compelling offers or promotions for in-store products. 
• Send ads at the right time of day. Reach consumers known to shop at the grocery store on weekends or weekdays. By understanding real-world grocery shopping behaviors, brands can make sure that they are top of mind with well-timed advertising campaigns.

Grocery store advertising is delivered better with location-based advertising audiences. Data-driven advertising makes it easier for advertisers to reach grocery shoppers as they go about their shopping journey. For a full list of grocery store advertising audiences, search for them in our Audience Finder.