Driving In-Store Foot Traffic with Advertising: Top 5 Target Audiences for Retailers

October 6, 2020

Retailers are now finding that their customers are looking for seamless and convenient customer experiences. From curbside pick-up to contactless delivery, retail is shifting its focus to providing customers with innovative experiences. Driving in-store foot traffic is becoming a challenge for many retailers in this new economy. It’s vital to not only reach your loyal customers, but to keep customer retention up and increase customer acquisition. This is where retail advertising comes into play. 

Here are five Gravy Audiences perfect for retailers looking are looking to drive in-store foot traffic with their advertising campaigns.

Location Intelligence for Retail Datasheet

5. In-Market for Exercise Equipment

This audience reaches consumers who have previously visited gyms and other exercise facilities, and who are now likely in-market for home gym equipment.

Why this Audience?

More consumers are building out at-home gyms. By using this advertising audience, retailers specializing in exercise equipment can reach consumers interested in purchasing exercise equipment.

4. Discount Shoppers

These consumers frequently go to discount shopping at stores such as Costco, Walmart, and Sam’s Club.

Why this Audience?

According to our COVID-19 Brand Impact Report, consumers are concerned with cost and are now more inclined to look at value. With this audience, discount retailers can advertise their sales to consumers who are watching their wallets.

3. Home Buyers

Next on our list is ‘Home Buyers.’ These mobile consumers were recently observed at a home for sale, real estate office, or open house event indicating they’re in the market for a new home.

Why this Audience?

This audience lets retailers specializing in home goods and home improvement supplies – whose sales typically follow a move – easily reach in-market home buyers who are ready to go in-store to look at furniture or appliances.

2. Do-it-Yourself Enthusiast

Consumers in this audience have recently been observed at home improvement stores and arts/crafts stores, as well as, events related to home improvement.

Why this Audience?

Due to more consumers spending time at home, there has been an increase in DYI home improvement projects. The ‘Do It Yourself Enthusiast’ audience can be used by hardware and home improvement stores, like Home Depot or Lowe’s, to entice home improvers to go into the store and purchase products for their home project needs.

1. Black Friday Shopping Enthusiast

While Black Friday 2020 is going to be different than previous years, there will still be plenty of consumers looking for the best Black Friday deals. 

Why this Audience?

By targeting retail advertising towards shoppers who are already known to shop Black Friday, retailers are able to reach the ideal audience for their special in-store discounts and promotions.

Runner-Up: Tech Retail Shoppers

These mobile consumers frequently visit retail stores specializing in electronics and consumer technology.

Why this Audience?

This audience is a great choice for retailers specializing in electronics who want to increase brand awareness to consumers interested in at-home entertainment or electronics and drive in-store foot traffic with ads for the latest tech.

If you’re ready to get started with Gravy Audiences, contact us today or discover your perfect Gravy Audience today with our Audience Finder.

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