The warm summer months usually drive consumers outdoors to look for ways to spend their free time. Whether it be shopping, hobbies, or outdoor recreation, as consumer interest shifts in the summertime, foot traffic to popular commercial places of interest shifts as well. So as consumers spend more time outside the home in the summer and look for ways to cool off, ice cream shops see some of the most consumer demand and the most foot traffic at this time of year.

The U.S. ranks second in the world for ice cream consumption, falling just short of the number one spot (New Zealand). Additionally, the average American eats 20 pounds of ice cream per year, making U.S. consumers some of the top ice cream lovers in the world. We wondered, what else could we learn from the data behind the statistics?

At Gravy Analytics, we use high quality, location data-derived solutions to gain a deeper understanding of who customers are with real-life behavior insights. With location intelligence solutions like ours, you can begin to understand the commercial places consumers visit and why they choose to visit these establishments. The more information you have about your customers, the deeper your understanding and the better your insights.

Having access to customer data like demographic data or geographic data can tell you who a consumer is and where they are, but with location intelligence, you can learn a lot more about consumers. Why do consumers visit certain locations at certain times? How often do they visit? How far do they travel to get there? Location intelligence can help you answer these questions and more to gain insight into consumers’ motivations. These insights can be applied to improve marketing messaging, ad targeting, and business strategy. Plus, they can be used as a competitive intelligence tool helping businesses gain a more competitive edge. All of this helps you to reach your customers at the right time, on the right channel, with the most effective message.

In our case, because U.S. consumers love ice cream so much, we sought to gain a better understanding of their preferences and habits when it comes to enjoying this delightful treat.

What did we do to learn more about ice cream consumers in the U.S.? We used high quality location data to dig deeper and find more detail about where ice cream consumers are. We wondered: how do the 50 states and Washington D.C. rank for ice cream consumption? So, we examined consumer attendances at ice cream venues nationwide over the last year to find out which state eats the most ice cream. Did your state come out on top?

There are many ways to utilize location intelligence to learn more about consumer interest and trends. For example, if you’d like to learn more about ice cream consumers, check out our list of the Top 25 Ice Cream Shops in the U.S. or our list of the Top 10 Local Ice Cream Shops in the U.S. 

What could location intelligence tell you about your industry, business, and customers? Subscribe to our email newsletter to learn more about how location intelligence can help you and your business today.