We provide companies with event data to help them understand their target customers and reach the right people with the right message.
CUSTOMIZED EVENT ATTENDANCE
Benefits of Using Event Analytics
Event analytics refers to data associated with an event. We collect privacy-friendly audience data and consumer insights related to events. This data provides companies with an understanding of what their customers’ interests and values are.
Even though many events are on hold, canceled, or moved online due to COVID-19, your customers will eventually return to their favorite venues. In the meantime, there is still a lot to discover with historical location data. So, how can companies benefit from using event analytics today?
Acquire New Customers
With consumer event data, you can increase the effectiveness of your advertising campaigns by reaching untapped audiences whose activities and interests are similar to your loyal customers.
Improve Market Research
Event data allows your company to discover consumer behavior trends. By understanding popular events, you can better understand what consumers are interested in and use this information to enhance your company’s customer data.
Discover Sponsorships & Partnerships
Historic location data provides insight into what events your customers love. Use this event data to team up with venues for sponsorship or partnership opportunities to drive revenue and increase brand awareness.
Customer Intelligence with Event Analytics
Looking to understand more about event data? We recommend diving into our event analytics eBook, which focuses on how to achieve customer intelligence by using event data.