Consumer Movement and COVID-19: Visitation Patterns by Persona

Consumer Movement and COVID-19: Visitation Patterns by Persona

Because of COVID-19, this spring and summer were truly not like any others. Many people canceled their travel plans and opted for staycations. With more consumers shopping online, and exercising and dining at home, many commercial places of interest are seeing less foot traffic than they are used to. To understand changes in consumer behavior, we analyzed visits to commercial places of interest by generation, gender, political affiliation, employment status, and travel habits.  Let’s take a look at these different personas to see how COVID-19 has shaped consumer movement to commercial places of interest. 

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