2020 & 2021 CONSUMER BEHAVIOR TRENDS

COVID-19’s Impact of U.S. Consumer Behavior Trends

Resources to help the community understand how the COVID-19 pandemic continues to impact economic activity and consumer behavior trends in the U.S.

FREE ACCESS: CONSUMER BEHAVIOR TRENDS BY U.S. CITY & STATE

Location intelligence is uniquely suited to help understand the impact of COVID-19 on consumer behavior and the economy.

Explore our economic activity dashboards to see how the coronavirus pandemic is impacting the U.S.

Understanding 2020 & 2021 U.S. Consumer Behavior Trends with Location Intelligence

Location data, generated by pseudonymized consumer mobile devices, provides superior insight into the everyday movement patterns of consumers. This aggregated information is most frequently used by brands for a range of marketing purposes — powering market research, understanding buyer personas, finding the best location for a new store, or mapping the buyer journey. It is, however, broadly applicable to myriad other use cases — including public health and resource planning — for which it is imperative to quickly understand population movement patterns and how they are changing.

The rapid spread of COVID-19, combined with federal, state, and local government encouragement of social distancing, has resulted in unprecedented shifts in visit patterns to retail locations. Some business categories have seen visits skyrocket — at least temporarily — while in others, foot traffic has come to a virtual standstill. Our economic activity dashboards measure the effect of COVID-19 on everyday consumer behavior. How has consumer behavior changed, and how is it continuing to change? Which areas of the country are actively practicing or avoiding social distancing? Which categories are most impacted and which are starting to show signs of recovery?

Unless otherwise noted, all data studies are built using Gravy DaaS and the Gravy Visitations dataset. This privacy-friendly dataset captures consumer visits to millions of business locations and public places, across thousands of different place categories and for over 3,500 leading brands. Visitations data only includes data derived from location signals observed at commercial places of interest and is delivered at an aggregate level. It is a massive sample data set that reflects the daily habits of groups of U.S. consumers.

Data Studies

February 22, 2021
We conducted a data analysis of consumer trends from October through December 2020. Here’s a preview of our “Q4 2020 Consumer Trends Report.” While the COVID-19 pandemic has changed consumer behavior significantly, Q4 2020 looked…
February 22, 2021
February 4, 2021
There were many top consumer trends in 2020: sourdough bread starters, curbside pickup, and athleisure wear. One consumer trend of 2020, which didn’t get as much attention, was arts and crafts supplies. As more consumers…
February 4, 2021
December 28, 2020
As we approach 2021, we wanted to look back at which data stories resonated with our blog readers the most. Check out the top five Gravy Analytics data stories of 2020 below.
December 28, 2020
November 10, 2020
It’s no secret that 2020 has been a hard year for the restaurant industry. A lot of strategies to bring customers in, like great marketing, for example, were no match for a pandemic that shut…
November 10, 2020
November 5, 2020
Times Square is one of the most well known tourist attractions in New York City. Visitors shop for souvenirs, dine at restaurants, and t