Gravy Analytics Adds New eSports, Ride Share Driver and Toy Store Audiences

Gravy Analytics Adds New eSports, Ride Share Driver and Toy Store Audiences

Gravy Analytics is excited to launch 15 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do – in the real world.

Included in this month’s release are:

eSports Enthusiast– Mobile users interested in video games and esports competitions. Suitable for use by video game publishers and console manufacturers. Be sure to check out Gravy’s ‘Gamers’ audience, too!

Ride Share Driver – Mobile users that have a high visitation patterns to airports, train stations, and other pickup spots. Perfect use by resorts, hotels, entertainment destinations, tourist attractions and more. Take your marketing message beyond radio and billboards to reach mobile consumers on-the-go.

Toy Store Shopper – Mobile consumers recently observed at toy stores. Ideal for retailers to connect with families with a special promotion or offer. Or, reach even more shoppers with our ‘Mall Lovers & Frequent Shoppers‘ and ‘Recent Retail Visit By Brand’ audiences.

Browse all new audiences, below, or download the full list of Gravy Audiences available today.

AudienceDescription
Graphic DesignMobile users that have attended B2B events and venues related to Graphic Design
Social Responsibility EnthusiastMobile users that attend venues and events with an emphasis on charity and being environmentally friendly
Photography EnthusiastMobile users that show an interest in photography via visitation to specialty stores and events
Car Modification EnthusiastMobile users that visit venues and events focused on car upgrades and modifications
Recent Retail Visit by Shopper - Fry's ElectronicsMobile users that recently visited a Fry's Electronics
Drawing and Painting EnthusiastMobile users that visit venues and events focused on painting and drawing, like classes, community events, and specialty art stores
Hair Salon or Barbershop VisitorMobile users that visit barbershops and or hair salons
Toy Store ShopperMobile users that shop at toy stores
Manicure and Pedicure EnthusiastMobile users that visit manicure and pedicure venues
Spa VisitorMobile users that visit spas
Shoe ShopperMobile users that visit stores that specialize in selling shoes
Casual Food Diner - BJ's Restaurant & BrewhouseMobile consumers recently attending a BJ's restaurant
eSports EnthusiastMobile users that show an interest in video games and esports competitions
Diners - BBQMobile users that visit BBQ restaurants
Ride Share DriverMobile users that likely are ride share drivers based on their high visitation patterns to airports, train stations, and other pickup spots

Ready to give Gravy Audiences a try? Contact us today.

Talk with a Gravy Analytics sales representative to learn how location intelligence can benefit your business.

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