As the economy moves toward recovery, brand intelligence is going to be a top priority for many companies. When you think of brand performance, brand equity, customer sentiment, sales data, and marketing KPIs may come to mind. However, there is more to brand performance than these types of data.
Enter location intelligence. This real-world data provides insights into company performance based on store foot traffic.
Gravy’s Brand Performance Dashboard visualizes foot traffic changes for over 3,500 leading brands in the United States.
Built with Gravy DaaS and Gravy Visitations. In total, we capture more than 1B+ consumer visits to commercial places of interest every month. Gravy Visitations are built on location signals observed at millions of places of interest, and thousands of top brands.
Visits to categories are tabulated every month. When consumer mobile devices enter geofences associated with any commercial place of interest in that category, this is referred to as a visit. This dashboard is built on aggregated sample visit data, which is updated every month to reflect changes in consumer behavior.
Use of Data for Media and Research Purposes
- If you are a journalist or researcher who is planning on using this Brand Performance data or any additional Gravy insights, please contact [email protected].