Competitive Intelligence Tools
Gain insight into your competitors and their customers, to win more customers to your brand.
Competitive intelligence based on real-world data: Gravy Analytics provides contextualized location intelligence that gives brands an inside view into competitors’ customer base.
See who is visiting your competitors and how frequently, so your business can develop more effective conquesting strategies that win new customers and increase your market share.
What is Competitive Intelligence?
Competitive Intelligence (CI) is the gathering and analysis of information about the market at large, and your competitors, to anticipate competitive activity, identify market trends, and make data-driven decisions for long-term success. Competitive intelligence provides additional context for consumer behavior, helping you to understand how customers interact with your competitor’s brands – providing valuable insight that can be applied to your own business.
Speak to a Location and Competitive Intelligence Expert
How Can Competitive Intelligence Be Used?
With competitive intelligence, a company can:
- Align business objectives with specific strategies
- Improve data-driven decision-making in marketing, operations, and finance
- Identify opportunities for new products, markets, and audiences
- Minimize risk and uncertainty
- Predict trends accurately
- Improve speed-to-market of new products and services
What Competitive Intelligence Tools are Available?
Gravy’s competitive intelligence tools include:
Foot Traffic Data
Gravy Analytics will monitor commercial competitor locations across the United States, or in specific regions, cities or neighborhoods. Gravy’s data is a significant improvement over other sources of foot traffic data, however, for two reasons: its unparalleled accuracy, and its verified event attendance information, which adds additional context to consumer behavior.
With Gravy’s foot traffic information, a company can find out how many customers are visiting each location, how long they stay, and how often and frequently they return.
Understanding customers – and the customers of competitors – could provide a significant competitive advantage to a company that applies this insight to business strategies. With behavioral analytics, a company can use insight gained about the competition’s customer base to build more effective customer personas, identify new opportunities, and improve messaging and targeting for better customer interactions and improved marketing ROI.
With competitive analytics, a company can benchmark against the competition, across different brands and locations. This provides the foundation for measuring KPIs and the success of different initiatives and strategies. Some applications of competitive analytics include customer profiles, foot traffic, visit patterns, distance traveled and brand affinities.
Use Gravy’s Competitive Intelligence Tools to:
Create Targeted Conquesting Campaigns
Reach your competitors’ customers with targeted advertising campaigns. Our competitive intelligence tools include ready-to-use advertising audiences for conquesting campaigns. Advertising audiences come ready-to-use based on brand loyalty or can be custom build to better target your competitors’ customers.
Get Unprecedented Insight on the Interests and Behaviors of Your Competitors’ Customers
See where consumers go before and after they visit competitor locations. Gravy collects and analyzes the locations consumers visit, helping businesses build accurate profiles of competitors’ main customers. Profiles include key characteristics like age, interests, and brand loyalties.
All Gravy’s competitive intelligence tools are built on cleansed data that’s contextualized with event information.
Gravy Analytics provides competitive intelligence tools for enterprises in the form of verified and contextualized location data. We’ll help you get more insight into how your competitors are performing and who their main customers are so you can win more consumers to your brand.
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Learn more about Gravy Analytics and our competitive intelligence tools and data. Schedule a consultation with a location intelligence expert today.