We specialize in using location data to help retail companies increase the click-through rate (CTR), foot traffic, and sales of their digital advertising campaigns.
IMPROVE RETAIL ADVERTISING ROI
Using Location Data for Retail Advertising
Advertising is critical to long-term success for retailers because it drives brand awareness and influences buying decisions to drive sales. To advertise effectively, a retailer must send the right message, to the right individual, at the right moment, on the right channel. But with all of these variables, how can a brand optimize their retail advertising? Location data is a vital investment for retailers looking to drive successful ad campaigns.
Increase Customer Retention and Acquisition
Our data offerings help retail companies target current customers or even lookalike audiences. By reaching brand loyalists and potential customers with the right ad messaging, retailers can increase customer retention and acquisition.
Improve Ad Targeting to Increase Clicks
We provide ready-to-use advertising audiences, built on high-quality location data, which can be used to reach retail consumers based on interests, brand affiliation, in-market buying behavior, or other characteristics. This helps increase clicks by delivering ads to consumers who are interested in your products.
Connect Online to Offline Attribution
With location data, retailers can measure the influence of online advertising to offline activity. We can measure changes to in-store foot traffic, showing the difference in visits before, during, and after a digital advertising campaign.
How L’Oreal Found their Target Audience
L’Oreal had to determine the best target audience for their digital advertising campaign. We recommend checking out this case study to learn how L’Oreal achieved their goals with location data.