INDUSTRY SOLUTIONS
How Data Fuels Automotive Marketing
Location intelligence is a must-have marketing tool for automotive brands looking to implement data-driven marketing strategies.
The Importance of Data-Driven Marketing for Automotive Companies
Data gives car dealerships, auto manufacturers, and car retailers the ability to make solid business decisions that will ultimately drive revenue and keep them within their budgets. Location intelligence is a must-have marketing tool for car marketing experts looking to use real-world data to meet today’s challenges.
Explore automotive industry resources to learn more about the importance of real-world location intelligence for automotive marketing.
How can location intelligence help the automotive industry enhance their marketing strategy?
Get to know today’s car buyers
Discover in-market, luxury, eco-friendly, and even holiday car buyers. Find target audiences interested in major car brands such as Audi, Toyota, and Ford.
Increase auto sales
Benchmark the performance of your car company against leading automotive brands. Conduct a competitor analysis using this data.
Enhance the car buying experience
Use location intelligence to meet new customer expectations in the car buying experience. Know when to increase staff and adjust inventory based on the new customer journey.
Conduct automotive marketing research
Determine consumer car trends based on location. Are consumers in certain regions more interested in new cars or used cars? Which areas are seeing interest in the EV market?
Keep automotive marketing and ad budgets in check
Create marketing campaigns that resonate with new and dedicated customers. Reduce ad waste by reaching in-market car buyers.
GRAVY INSIGHTS
Market Intelligence for the Automotive Industry
For automotive brands looking to better understand their target market, where their customers go before and after they visit a dealership or to improve competitive intelligence, we recommend Gravy Insights for insight into consumer movement patterns and market share.
GRAVY AUDIENCES
Automotive Industry Advertising Audiences
For automotive brands looking to reach target car buyers, we recommend using Gravy Audiences to engage more interested consumers and improve the ROI of advertising campaigns.
| Name | Category | Subcategory | Description | Country | ||
|---|---|---|---|---|---|---|
| Home Buyers | In-Market | Home | Users visiting Homes for Sale or Open House Events | Real Estate, Insurance, Financial Services | Real Estate | U.S. |
| Business Traveler | Lifestyle | Travel | Users whose travel profiles indicate business travel | Hospitality & Travel, Retail | Hospitality and Travel | U.S. |
| Luxury Lifestyle | Lifestyle | Personas | Users attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubs | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Hospitality and Travel | U.S. |
| Self Pamperer | Lifestyle | Personas | Users attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiques | Hospitality & Travel, Retail | Hospitality and Travel | U.S. |
| Golf Lover | Enthusiast | Sports | Users who golf frequently and attend golfing events | Entertainment, Hospitality & Travel, Retail, Sports | Sports and Entertainment | U.S. |
| New Parents / Expecting | In-Market | Life Stages | Users attending Lamaze, birthing, breastfeeding, new parent support groups, etc. events and attending places such as children's clothing stores | Automotive, Financial Services, Insurance, Real Estate, Retail | Real Estate | U.S. |
| Auto Buyers | In-Market | Automotive | Users visiting Automobile Dealerships | Automotive, Financial Services, Insurance, Retail | Automotive | U.S. |
| Beer Lover | Enthusiast | Food and Beverage | Users who attend craft brewing events, beer tasting events and brewpubs | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Sports Fan | Enthusiast | Sports | Users who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levels | Entertainment, Hospitality & Travel, Retail, Sports | Sports and Entertainment | U.S. |
| Athlete | Lifestyle | Sports | Users participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubs | Entertainment, Hospitality & Travel, Retail, Sports | U.S. | |
| Live Music Lover | Enthusiast | Music | Users who attend live music events | Entertainment, Hospitality & Travel, Restaurant, Retail | Sports and Entertainment | U.S. |
| Mattress Buyer | In-Market | Home | Users attending places that indicate that the user is in market for a mattress, e.g. Mattress stores | Financial Services, Insurance, Real Estate, Retail | Retail and Restaurant | U.S. |
| Agriculture | B2B | B2B | Mobile users who have attended B2B Events related to Agriculture | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Mining | B2B | B2B | Mobile users who have attended B2B Events related to Mining | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Construction | B2B | B2B | Mobile users who have attended B2B Events related to Construction | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Manufacturing | B2B | B2B | Mobile users who have attended B2B Events related to Manufacturing | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Transportation/Communications/Utilities | B2B | B2B | Mobile users who have attended B2B Events related to Transportation, Communications, Utilities | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Wholesale Trade | B2B | B2B | Mobile users who have attended B2B Events related to Wholesale Trade | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Retail Trade | B2B | B2B | Mobile users who have attended B2B Events related to Retail Trade | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. |