INDUSTRY SOLUTIONS

How Data Fuels Automotive Marketing

Location intelligence is a must-have marketing tool for automotive brands looking to implement data-driven marketing strategies.

The Importance of Data-Driven Marketing for Automotive Companies

Data gives car dealerships, auto manufacturers, and car retailers the ability to make solid business decisions that will ultimately drive revenue and keep them within their budgets. Location intelligence is a must-have marketing tool for car marketing experts looking to use real-world data to meet today’s challenges. 

Explore automotive industry resources to learn more about the importance of real-world location intelligence for automotive marketing.

How can location intelligence help the automotive industry enhance their marketing strategy?

Discover Buyer Personas

Get to know today’s car buyers

Discover in-market, luxury, eco-friendly, and even holiday car buyers. Find target audiences interested in major car brands such as Audi, Toyota, and Ford.

Increase auto sales

Benchmark the performance of your car company against leading automotive brands. Conduct a competitor analysis using this data.

Enhance the car buying experience

Enhance the car buying experience

Use location intelligence to meet new customer expectations in the car buying experience. Know when to increase staff and adjust inventory based on the new customer journey.

Conduct automotive marketing research

Determine consumer car trends based on location. Are consumers in certain regions more interested in new cars or used cars? Which areas are seeing interest in the EV market?

Keep automotive marketing and ad budgets in check

Keep automotive marketing and ad budgets in check

Create marketing campaigns that resonate with new and dedicated customers. Reduce ad waste by reaching in-market car buyers.

GRAVY INSIGHTS

Market Intelligence for the Automotive Industry

For automotive brands looking to better understand their target market, where their customers go before and after they visit a dealership or to improve competitive intelligence, we recommend Gravy Insights for insight into consumer movement patterns and market share.

Market Intelligence for the Automotive Industry
GRAVY AUDIENCES

Automotive Industry Advertising Audiences

For automotive brands looking to reach target car buyers, we recommend using Gravy Audiences to engage more interested consumers and improve the ROI of advertising campaigns.

NameCategorySubcategoryDescriptionCountry
Home BuyersIn-MarketHomeUsers visiting Homes for Sale or Open House EventsReal Estate, Insurance, Financial ServicesReal EstateU.S.
Business TravelerLifestyleTravelUsers whose travel profiles indicate business travelHospitality & Travel, RetailHospitality and TravelU.S.
Luxury LifestyleLifestylePersonasUsers attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubsAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsHospitality and TravelU.S.
Self PampererLifestylePersonasUsers attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiquesHospitality & Travel, RetailHospitality and TravelU.S.
Golf LoverEnthusiastSportsUsers who golf frequently and attend golfing eventsEntertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
New Parents / ExpectingIn-MarketLife StagesUsers attending Lamaze, birthing, breastfeeding, new parent support groups, etc. events and attending places such as children's clothing storesAutomotive, Financial Services, Insurance, Real Estate, RetailReal EstateU.S.
Auto BuyersIn-MarketAutomotiveUsers visiting Automobile DealershipsAutomotive, Financial Services, Insurance, RetailAutomotiveU.S.
Beer LoverEnthusiastFood and BeverageUsers who attend craft brewing events, beer tasting events and brewpubsEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Sports FanEnthusiastSportsUsers who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levelsEntertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
AthleteLifestyleSportsUsers participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubsEntertainment, Hospitality & Travel, Retail, SportsU.S.
Live Music LoverEnthusiastMusicUsers who attend live music eventsEntertainment, Hospitality & Travel, Restaurant, RetailSports and EntertainmentU.S.
Mattress BuyerIn-MarketHomeUsers attending places that indicate that the user is in market for a mattress, e.g. Mattress storesFinancial Services, Insurance, Real Estate, RetailRetail and RestaurantU.S.
AgricultureB2BB2BMobile users who have attended B2B Events related to Agriculture Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
MiningB2BB2BMobile users who have attended B2B Events related to Mining Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ConstructionB2BB2BMobile users who have attended B2B Events related to Construction Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ManufacturingB2BB2BMobile users who have attended B2B Events related to Manufacturing Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Transportation/Communications/UtilitiesB2BB2BMobile users who have attended B2B Events related to Transportation, Communications, UtilitiesAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Wholesale TradeB2BB2BMobile users who have attended B2B Events related to Wholesale Trade Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Retail TradeB2BB2BMobile users who have attended B2B Events related to Retail Trade Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.