Hospitality & Travel
By standing out from their competition with an location-informed customer experience, they are able to both drive revenue and delight their guests.
How are hotels and travel companies using location intelligence in the real world?
Reach ‘Frequent Travelers, ‘Business Travelers’ and other types of travelers with your advertising message. Choose from hundreds of ready-made Gravy Audiences available through leading DMPs and DSPs today.
Customer Data Enrichment
Enrich your 1st party customer data with location-based insights that give you the power to tailor your marketing programs throughout your traveler’s journey. Design travel deals and loyalty incentives to meet their needs and wants.
Inform On-Site Selection
Discover how hotel guests spend their time off-property. Understanding guests’ affinities lets you uncover new opportunities for hotel services and guest activities while driving revenues and improving satisfaction.
Compare and measure your hotel’s performance against competitive brands in each market. Measure site performance relative to national and local market trends, and spot opportunities to create competitive advantage.
Launch powerful conquesting campaigns that target your competitors’ known customers. Acquire new guests by sending your ad or offer to past guests of hotel chains like Marriott, Hilton or Wyndham.
Co-Marketing & Sponsorship Opportunities
Improve your understanding of hotel guests’ behavior. Discover where your guests dine, visit and shop while on-property. Find local co-marketing and sponsorship opportunities that extend your brand and delight your customers.
Increase Revenue and Brand Awareness
Learn how location intelligence was used to drive visits to the Gaylord National Resort and increase ticket purchases for one of their major events.