INDUSTRY SOLUTIONS

Using Location Intelligence for the Hospitality and Travel Marketing

Consumer travel is changing due to COVID-19. To stay informed of shifting consumer trends and stay ahead of their competitors, major hospitality and travel companies rely on location intelligence to win over customers.

The Importance of Data-Driven Marketing for Hospitality and Travel

Data provides retailers and restaurants with the ability to Data provides hotels and travel-related companies with the ability to make solid business decisions that will ultimately drive revenue and keep them within their budgets. Location intelligence is a must-have marketing tool for hospitality and travel marketing experts
looking to use real-world data to meet today’s challenges. 

Explore hospitality and travel resources to learn more about the importance of real-world location intelligence for marketing.

How can location intelligence help the hospitality and travel companies enhance their marketing strategy?

Reach loyal customers with discounts and special offers

Reach loyal customers with discounts and special offers

Hotel and travel companies can encourage travelers to plan and book out future trips and stays.

Plan out logistics based on day-parting

Plan out logistics based on day-parting

Hotels and airports can understand the busiest times for visitors and adjust their staffing plans accordingly.

Create the ultimate amenity plan or loyalty program

Create the ultimate amenity plan or loyalty program

Vacancies might be high for now, but visitors will expect top amenities when they return. Keep up with the latest travel trends and start getting new amenities together.

Restore consumer confidence by adjusting marketing and advertising messaging

Restore consumer confidence by adjusting marketing and advertising messaging

Travel might not be top-of-mind for many consumers at the moment, but don’t hesitate to start getting your messaging out there. Tailor messaging and increase brand awareness with data.

GRAVY INSIGHTS

Market Intelligence for the Hospitality & Travel Industries

For hospitality and travel brands looking to better understand travelers’ interests, looking to get ahead of travel trends, or where travelers go in the real world, we recommend Gravy Insights for insight into consumer movement patterns and market share.

GRAVY AUDIENCES

Hospitality & Travel Industry Advertising Audiences

For hospitality and travel companies looking to improve their ad strategy, we recommend using Gravy Audiences to engage more interested consumers and improve the ROI of advertising campaigns.

NameCategorySubcategoryDescriptionCountry
Home BuyersIn-MarketHomeUsers visiting Homes for Sale or Open House EventsReal Estate, Insurance, Financial ServicesReal EstateU.S.
Business TravelerLifestyleTravelUsers whose travel profiles indicate business travelHospitality & Travel, RetailHospitality and TravelU.S.
Luxury LifestyleLifestylePersonasUsers attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubsAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsHospitality and TravelU.S.
Self PampererLifestylePersonasUsers attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiquesHospitality & Travel, RetailHospitality and TravelU.S.
Golf LoverEnthusiastSportsUsers who golf frequently and attend golfing eventsEntertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
New Parents / ExpectingIn-MarketLife StagesUsers attending Lamaze, birthing, breastfeeding, new parent support groups, etc. events and attending places such as children's clothing storesAutomotive, Financial Services, Insurance, Real Estate, RetailReal EstateU.S.
Auto BuyersIn-MarketAutomotiveUsers visiting Automobile DealershipsAutomotive, Financial Services, Insurance, RetailAutomotiveU.S.
Beer LoverEnthusiastFood and BeverageUsers who attend craft brewing events, beer tasting events and brewpubsEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Sports FanEnthusiastSportsUsers who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levelsEntertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
AthleteLifestyleSportsUsers participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubsEntertainment, Hospitality & Travel, Retail, SportsU.S.
Live Music LoverEnthusiastMusicUsers who attend live music eventsEntertainment, Hospitality & Travel, Restaurant, RetailSports and EntertainmentU.S.
Mattress BuyerIn-MarketHomeUsers attending places that indicate that the user is in market for a mattress, e.g. Mattress storesFinancial Services, Insurance, Real Estate, RetailRetail and RestaurantU.S.
AgricultureB2BB2BMobile users who have attended B2B Events related to Agriculture Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
MiningB2BB2BMobile users who have attended B2B Events related to Mining Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ConstructionB2BB2BMobile users who have attended B2B Events related to Construction Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ManufacturingB2BB2BMobile users who have attended B2B Events related to Manufacturing Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Transportation/Communications/UtilitiesB2BB2BMobile users who have attended B2B Events related to Transportation, Communications, UtilitiesAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Wholesale TradeB2BB2BMobile users who have attended B2B Events related to Wholesale Trade Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Retail TradeB2BB2BMobile users who have attended B2B Events related to Retail Trade Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Financial Services/Insurance/Real EstateB2BB2BMobile users who have attended B2B Events related to Financial Services, Insurance, Real EstateAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ServicesB2BB2BMobile users who have attended B2B Events related to the Services industryAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Miscellaneous/Public AdministrationB2BB2BMobile users who have attended B2B Events related to Public Administration Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
TechnologyB2BB2BMobile users who have attended B2B Events related to Technology Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Sales and MarketingB2BB2BMobile users who have attended B2B Events related to Sales and Marketing including events about media, advertising, marketing, printing, and retailAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Customer ServiceB2BB2BMobile users who have attended B2B Events related to Customer Service Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
FinanceB2BB2BMobile users who have attended B2B Events related to Finance including events about banking, finance, investment, assets, and financial servicesAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
LegalB2BB2BMobile users who have attended B2B Events related to Legal including events about Business Law, Employment Law, Estate Law, Immigration Law and Labor LawAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Human ResourcesB2BB2BMobile users who have attended B2B Events related to Human Resources including events about hiring, recruitment, staffing, placement and consultantsAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
CxO ConferencesB2BB2BMobile users who have attended B2B Events related to CxO ConferencesHospitality & Travel, RetailU.S.
Oracle Open WorldB2BB2BMobile users who have attended the Oracle Open World eventHospitality & Travel, RetailU.S.
Consumer Electronic Show (CES)B2BB2BMobile users who have attended the Consumer Electronic Show (CES)Hospitality & Travel, RetailU.S.
SXSWB2BB2BMobile users who have attended SXSW or any of the many events during SXSWHospitality & Travel, RetailU.S.
TechCrunch DisruptB2BB2BMobile users who have attended TechCrunch DisruptHospitality & Travel, RetailU.S.
Global Finance and Credit ExpoB2BB2BMobile users who have attended the Global Finance and Credit Expo eventHospitality & Travel, RetailU.S.
Adobe SummitB2BB2BMobile users who have attended the Adobe Summit eventHospitality & Travel, RetailU.S.
SFDC DreamforceB2BB2BMobile users who have attended the SFDC Dreamforce eventHospitality & Travel, RetailU.S.
Small Business ExpoB2BB2BMobile users who have attended the Small Business Expo eventHospitality & Travel, RetailU.S.
Mid-America Trucking ShowB2BB2BMobile users who have attended the Mid-America Trucking ShowHospitality & Travel, RetailU.S.
International Construction and Utility Equipment ExpositionB2BB2BMobile users who have attended the International Construction and Utility Equipment ExpositionHospitality & Travel, RetailU.S.