Retail Advertising

Increase CTR and ROI of retail advertising campaigns.

Retailers can measure the influence of online advertising to offline activity.

Gain supply chain visibility
Customer retention & acquisition

Make smarter planning and operational decisions with data that reflects consumer movement in the real world.

Improve advertising ROI

To advertise effectively, a retailer must send the right message, to the right individual, at the right moment, on the right channel.

Drive revenue & sales

To increase revenue, retailers can advertise discounts and promos to drive in-store sales.

Location intelligence for retail advertising


Increase customer retention & acquisition

Retail companies can use location-based insights to reach current customers or even lookalike audiences. By reaching brand loyalists and potential customers with the right ad messaging, retailers can increase customer retention and acquisition.

Key Product

Improve ad targeting 

Ready-to-use advertising audiences, built on high-quality location data, can be used to reach retail consumers based on interests, brand affiliation, in-market buying behavior, or other characteristics. This helps increase clicks by delivering ads to consumers who are interested in specific products.

Key Product


Connect online to offline attribution

With location intelligence, retailers can measure the influence of online advertising to offline activity. We can measure changes to in-store foot traffic, showing the difference in visits before, during, and after a digital advertising campaign.

Key Product

Ready to get started with retail advertising?

Learn how location intelligence can help your organization launch successful ad campaigns.

Customer Stories

Quote: John Hopkins
Tavistock Group

"Gravy Analytics’ data has helped shine a light on the complicated patterns of human mobility. Our team looks forward to leveraging the insights their data provides in the pursuit of creating ever more accurate disease models."

Mathias Insley, Delineo Project Student Project Leader
Quote: Tavistock Group
Tavistock Group

"By using Gravy’s location intelligence, we were able to understand what residents and visitors of the Lake Nona community needed."

Juan Santos, SVP Brand Experience

Industry Related Content

How L’Oreal Found their Target Audience

L’Oreal used location-based insights to determine the best target audience for their digital advertising campaign.

Let’s Talk Data

Learn more about how our data solutions can help your organization:

  • Increase in-store foot traffic
  • Influence buying decisions to improve sales
  • Drive brand awareness 
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