Increase CTR and ROI of retail advertising campaigns.
Retailers can measure the influence of online advertising to offline activity.
Customer retention & acquisition
Make smarter planning and operational decisions with data that reflects consumer movement in the real world.
Improve advertising ROI
To advertise effectively, a retailer must send the right message, to the right individual, at the right moment, on the right channel.
Drive revenue & sales
To increase revenue, retailers can advertise discounts and promos to drive in-store sales.
Location intelligence for retail advertising
BRAND LOYALISTS & POTENTIAL CUSTOMERS
Increase customer retention & acquisition
Retail companies can use location-based insights to reach current customers or even lookalike audiences. By reaching brand loyalists and potential customers with the right ad messaging, retailers can increase customer retention and acquisition.
LOCATION-BASED ADVERTISING AUDIENCES
Improve ad targeting
Ready-to-use advertising audiences, built on high-quality location data, can be used to reach retail consumers based on interests, brand affiliation, in-market buying behavior, or other characteristics. This helps increase clicks by delivering ads to consumers who are interested in specific products.
Connect online to offline attribution
With location intelligence, retailers can measure the influence of online advertising to offline activity. We can measure changes to in-store foot traffic, showing the difference in visits before, during, and after a digital advertising campaign.
Ready to get started with retail advertising?
Learn how location intelligence can help your organization launch successful ad campaigns.
"Gravy Analytics’ data has helped shine a light on the complicated patterns of human mobility. Our team looks forward to leveraging the insights their data provides in the pursuit of creating ever more accurate disease models."
"By using Gravy’s location intelligence, we were able to understand what residents and visitors of the Lake Nona community needed."
Industry Related Content
How L’Oreal Found their Target Audience
L’Oreal used location-based insights to determine the best target audience for their digital advertising campaign.
Let’s Talk Data
Learn more about how our data solutions can help your organization:
- Increase in-store foot traffic
- Influence buying decisions to improve sales
- Drive brand awareness