INDUSTRY SOLUTIONS: DIGITAL ADVERTISING

Location Data for Digital Out of Home and Connected TV Advertising

Improve your omnichannel attribution strategy with consumer foot traffic data.

Using Location Data for Digital Advertising

Data provides advertisers with the ability to analyze the performance of their digital ads. Location data is a must-have tool for advertisers looking to use real-world consumer intelligence to meet today’s digital advertising industry challenges. 

Explore digital out-of-home (DOOH) and connected TV (CTV) advertising resources to learn more about the importance of real-world location intelligence for digital advertisers.

How can location intelligence help the DOOH and CTV advertising industries?

Real-world data provides digital out of home and connected TV advertisers with the ability to quickly adapt campaigns to consumer behavior.

Avoid ad waste and spend

Analyze aggregated location data to determine who has seen your ads, the best locations, and the best times to get the most out of your advertising campaign. Ensure your ad messaging resonates with the right target audience.

Reassure advertising partners

Reassure advertising partners

Your advertising partners want their campaigns to succeed. Prove the value of digital advertising to your ad partnership by using location data. Work with your advertising partners to find the right target audience and adjust the ad pricing quote based on foot traffic patterns.

Increase ad reach

Increase your ad reach to where consumers are spending most of their time – their mobile devices.

Adjust your Campaign’s Exposure

Prove value for future advertising budget

Utilize location data to prove the effectiveness of your digital advertising campaigns.

GRAVY INSIGHTS

Market Intelligence for DOOH and CTV Advertising

For advertisers looking to better understand consumer movement patterns and market share.

Market Intelligence for the Digital Advertising Industry
GRAVY AUDIENCES

DOOH and CTV Advertising Campaigns

For advertisers looking to improve the ROI of their campaigns and engage more consumers.

NameCategorySubcategoryDescriptionCountry
Home BuyersIn-MarketHomeUsers visiting Homes for Sale or Open House EventsReal Estate, Insurance, Financial ServicesReal EstateU.S.
Business TravelerLifestyleTravelUsers whose travel profiles indicate business travelHospitality & Travel, RetailHospitality and TravelU.S.
Luxury LifestyleLifestylePersonasUsers attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubsAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsHospitality and TravelU.S.
Self PampererLifestylePersonasUsers attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiquesHospitality & Travel, RetailHospitality and TravelU.S.
Golf LoverEnthusiastSportsUsers who golf frequently and attend golfing eventsEntertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
New Parents / ExpectingIn-MarketLife StagesUsers attending Lamaze, birthing, breastfeeding, new parent support groups, etc. events and attending places such as children's clothing storesAutomotive, Financial Services, Insurance, Real Estate, RetailReal EstateU.S.
Auto BuyersIn-MarketAutomotiveUsers visiting Automobile DealershipsAutomotive, Financial Services, Insurance, RetailAutomotiveU.S.
Beer LoverEnthusiastFood and BeverageUsers who attend craft brewing events, beer tasting events and brewpubsEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Sports FanEnthusiastSportsUsers who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levelsEntertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
AthleteLifestyleSportsUsers participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubsEntertainment, Hospitality & Travel, Retail, SportsU.S.
Live Music LoverEnthusiastMusicUsers who attend live music eventsEntertainment, Hospitality & Travel, Restaurant, RetailSports and EntertainmentU.S.
Mattress BuyerIn-MarketHomeUsers attending places that indicate that the user is in market for a mattress, e.g. Mattress storesFinancial Services, Insurance, Real Estate, RetailRetail and RestaurantU.S.
AgricultureB2BB2BMobile users who have attended B2B Events related to Agriculture Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
MiningB2BB2BMobile users who have attended B2B Events related to Mining Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ConstructionB2BB2BMobile users who have attended B2B Events related to Construction Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ManufacturingB2BB2BMobile users who have attended B2B Events related to Manufacturing Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Transportation/Communications/UtilitiesB2BB2BMobile users who have attended B2B Events related to Transportation, Communications, UtilitiesAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Wholesale TradeB2BB2BMobile users who have attended B2B Events related to Wholesale Trade Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Retail TradeB2BB2BMobile users who have attended B2B Events related to Retail Trade Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Financial Services/Insurance/Real EstateB2BB2BMobile users who have attended B2B Events related to Financial Services, Insurance, Real EstateAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ServicesB2BB2BMobile users who have attended B2B Events related to the Services industryAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Miscellaneous/Public AdministrationB2BB2BMobile users who have attended B2B Events related to Public Administration Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
TechnologyB2BB2BMobile users who have attended B2B Events related to Technology Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Sales and MarketingB2BB2BMobile users who have attended B2B Events related to Sales and Marketing including events about media, advertising, marketing, printing, and retailAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Customer ServiceB2BB2BMobile users who have attended B2B Events related to Customer Service Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
FinanceB2BB2BMobile users who have attended B2B Events related to Finance including events about banking, finance, investment, assets, and financial servicesAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
LegalB2BB2BMobile users who have attended B2B Events related to Legal including events about Business Law, Employment Law, Estate Law, Immigration Law and Labor LawAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Human ResourcesB2BB2BMobile users who have attended B2B Events related to Human Resources including events about hiring, recruitment, staffing, placement and consultantsAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
CxO ConferencesB2BB2BMobile users who have attended B2B Events related to CxO ConferencesHospitality & Travel, RetailU.S.
Oracle Open WorldB2BB2BMobile users who have attended the Oracle Open World eventHospitality & Travel, RetailU.S.
Consumer Electronic Show (CES)B2BB2BMobile users who have attended the Consumer Electronic Show (CES)Hospitality & Travel, RetailU.S.
SXSWB2BB2BMobile users who have attended SXSW or any of the many events during SXSWHospitality & Travel, RetailU.S.
TechCrunch DisruptB2BB2BMobile users who have attended TechCrunch DisruptHospitality & Travel, RetailU.S.
Global Finance and Credit ExpoB2BB2BMobile users who have attended the Global Finance and Credit Expo eventHospitality & Travel, RetailU.S.
Adobe SummitB2BB2BMobile users who have attended the Adobe Summit eventHospitality & Travel, RetailU.S.
SFDC DreamforceB2BB2BMobile users who have attended the SFDC Dreamforce eventHospitality & Travel, RetailU.S.
Small Business ExpoB2BB2BMobile users who have attended the Small Business Expo eventHospitality & Travel, RetailU.S.
Mid-America Trucking ShowB2BB2BMobile users who have attended the Mid-America Trucking ShowHospitality & Travel, RetailU.S.
International Construction and Utility Equipment ExpositionB2BB2BMobile users who have attended the International Construction and Utility Equipment ExpositionHospitality & Travel, RetailU.S.
National Retail Federation Big ShowB2BB2BMobile users who have attended the National Retail Federation Big ShowHospitality & Travel, RetailU.S.
Apple WWDCB2BB2BMobile users who have attended Apple WWDCHospitality & Travel, RetailU.S.
Game Developers ConferenceB2BB2BMobile users who have attended the Game Developers ConferenceHospitality & Travel, RetailU.S.
CTIA Super MobilityB2BB2BMobile users who have attended the CTIA Super Mobility eventHospitality & Travel, RetailU.S.
&Then (The DMA Annual Event)B2BB2BMobile users who have attended the &Then (The DMA Annual Event) eventHospitality & Travel, RetailU.S.
MAGIC Fashion ShowB2BB2BMobile users who have attended MAGIC Fashion ShowHospitality & Travel, RetailU.S.
NAB ShowB2BB2BMobile users who have attended the NAB ShowHospitality & Travel, RetailU.S.
NADA Auto ConferenceB2BB2BMobile users who have attended the NADA Auto ConferenceHospitality & Travel, RetailU.S.
New York Auto ShowB2BB2BMobile users who have attended the New York Auto ShowHospitality & Travel, RetailU.S.
Detroit Auto ShowB2BB2BMobile users who have attended the Detroit Auto ShowHospitality & Travel, RetailU.S.
HITECB2BB2BMobile users who have attended HITECHospitality & Travel, RetailU.S.
National Restaurant ShowB2BB2BMobile users who have attended the National Restaurant ShowHospitality & Travel, RetailU.S.
Fashion ShopperLifestyleShoppingMobile consumers who frequent shopping venues, boutique clothing stores, cosmetic stores, accessory stores, shoe stores, handbag stores, etc.Financial Services, RetailDigital Out of Home and Connected TVU.S.
Discount ShoppersLifestyleShoppingMobile consumers who frequent discount shopping such as Walmart, Costco, Sam's Club, TJ Maxx, Ross, etc.Financial Services, RetailU.S.
Stay at Home ParentsLifestylePersonasMobile consumers who exhibit behaviors associated with Stay at Home ParentsEntertainment, Financial Services, Insurance, Restaurant, RetailU.S.
Home ImproversEnthusiastHomeMobile consumers frequenting events related to home improvement as well as visiting stores selling home improvement tools, appliances, and materials and servicesFinancial Services, Insurance, Real Estate, RetailReal EstateU.S.
Wine LoversEnthusiastFood and BeverageMobile consumers who attend wine tasting events, frequent vineyards, wine stores and wine food pairing eventsEntertainment, Hospitality & Travel, Restaurant, RetailRetail and RestaurantU.S.
Furniture BuyersIn-MarketHomeMobile consumers attending furniture stores as well as boutique shops which sell furnitureFinancial Services, Insurance, Real Estate, RetailU.S.
Mall Lovers and Frequent ShoppersEnthusiastShoppingMobile consumers who frequent malls or frequent retail chainsFinancial Services, RetailU.S.
Movie GoersEnthusiastEntertainmentMobile consumers who frequently attend movie theatres and film eventsEntertainment, Restaurant, RetailSports and EntertainmentU.S.
Lover of the ArtsLifestyleArtsMobile users who frequent art events and art places for both visual and performing artsEntertainment, Hospitality & Travel, RetailU.S.
Pet LoverLifestylePetsMobile users who love pets, attending pet shows, pet stores, dog parks, etc.Automotive, Entertainment, Hospitality & Travel, Real Estate, RetailRetail and RestaurantU.S.
Coffee Shop LoversLifestyleFood and BeverageMobile users who frequently attend Coffee Shops and places where Coffee is a central themeHospitality & Travel, Restaurant, RetailRetail and RestaurantU.S.
Coffee - StarbucksLifestyleDiningMobile users attending Starbucks within the last 60 daysHospitality & Travel, Restaurant, RetailDigital Out of Home and Connected TVU.S.
Coffee - Dunkin' DonutsLifestyleDiningMobile users attending Dunkin' Donuts within the last 60 daysHospitality & Travel, Restaurant, RetailU.S.
Coffee - PaneraLifestyleDiningMobile users attending Panera within the last 60 daysHospitality & Travel, Restaurant, RetailU.S.
FoodiesLifestyleFood and BeverageMobile users attending cooking classes, wine tastings, wine pairing events, eating out at higher end restaurants, visiting store chains such as Whole Foods and attending Farmers MarketsHospitality & Travel, Restaurant, RetailRetail and RestaurantU.S.
Happy Hour AdventurerEnthusiastEntertainmentMobile users who enjoy attending Happy HoursEntertainment, Hospitality & Travel, Restaurant, SportsRetail and RestaurantU.S.
Fast Food DinerLifestyleDiningMobile consumers who frequent fast food dining / quick serve restaurantsAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - McDonald'sLifestyleDiningMobile consumers attending McDonald's within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Wendy'sLifestyleDiningMobile consumers attending Wendy's within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Burger KingLifestyleDiningMobile consumers attending Burger King within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - SubwayLifestyleDiningMobile consumers attending Subway within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Taco BellLifestyleDiningMobile consumers attending Taco Bell within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Dairy QueenLifestyleDiningMobile consumers attending Dairy Queen within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Arby'sLifestyleDiningMobile consumers attending Arby's within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - KFCLifestyleDiningMobile consumers attending KFC within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Casual Food DinerLifestyleDiningMobile consumers who frequent casual food dining such as TGIF, Red Robin, Ruby Tuesday, Applebee's, Olive Garden, etc.Entertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual and Fast Food DinersLifestyleDiningMobile consumers who frequent casual food dining & fast food dining / quick serve restaurantsEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Electronics BuyerIn-MarketShoppingMobile consumers who are In-Market for electronics, computers or mobile phonesAutomotive, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Mobile Phone BuyerIn-MarketShoppingMobile consumers who are In-Market for a mobile phoneAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Mobile Phone Buyer - AT&TIn-MarketShoppingMobile consumers who have recently visited an AT&T storeAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Mobile Phone Buyer - VerizonIn-MarketShoppingMobile consumers who have recently visited a Verizon storeAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Mobile Phone Buyer - SprintIn-MarketShoppingMobile consumers who have recently visited a Sprint storeAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Mobile Phone Buyer - T-MobileIn-MarketShoppingMobile consumers who have recently visited a T-Mobile storeAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Information TechnologyB2BB2BMobile users who have attended B2B Events related to Information Technology including events about computers, software development, mobile technology, cloud computing, business intelligence, and information architectureAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
HealthcareB2BB2BMobile users who have attended B2B Events related to Healthcare including events about biomedical, cancer, cardio health, dental, emergency medicine, nursing, ophthalmology, pharmaceutical, psychiatrists and surgeryAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.