INDUSTRY SOLUTIONS
Using Location Data for Digital Advertising: Out-of-Home and Connected TV
Data-driven digital advertising is vital for advertisers who are looking to reduce ad waste and spend in this new economy.
Using Location Data for Digital Advertising
Data provides advertisers with the ability to analyze the performance of their digital ads. Location data is a must-have tool for advertisers looking to use real-world consumer intelligence to meet today’s digital advertising industry challenges.
Explore digital out-of-home (DOOH) and connected TV (CTV) advertising resources to learn more about the importance of real-world location intelligence for digital advertisers.
How can location intelligence help the digital advertising industry?
Avoid ad waste and spend
Analyze aggregated location data to determine who has seen your ads, the best locations, and best times to get the most out of your digital advertising campaign. Ensure your ad messaging resonates with the right target audience.
Reassure advertising partners
Your advertising partners want their campaigns to succeed. Prove the value of digital advertising to your ad partnership by using location data. Work with your advertising partners to find the right target audience and adjust the ad pricing quote based on foot traffic patterns.
Increase ad reach
Consumers are spending more time on their smartphones. Increase your ad reach to where they are spending most of their time – their mobile devices.
Prove value for future advertising budget
Utilize location data to prove the effectiveness of your digital advertising campaigns.
GRAVY INSIGHTS
Market Intelligence for the Digital Advertising Industry
For advertisers looking to better understand their target market, where their customers go before and after they visit a store or restaurant, or to improve competitive intelligence, we recommend Gravy Insights for insight into consumer movement patterns and market share.
GRAVY AUDIENCES
Digital Advertising Audiences for Out-of-Home and Connected TV Campaigns
For advertisers looking to improve their digital ad strategy, we recommend using Gravy Audiences to engage more interested consumers and improve the ROI of advertising campaigns.
| Name | Category | Subcategory | Description | Country | ||
|---|---|---|---|---|---|---|
| Home Buyers | In-Market | Home | Users visiting Homes for Sale or Open House Events | Real Estate, Insurance, Financial Services | Real Estate | U.S. |
| Business Traveler | Lifestyle | Travel | Users whose travel profiles indicate business travel | Hospitality & Travel, Retail | Hospitality and Travel | U.S. |
| Luxury Lifestyle | Lifestyle | Personas | Users attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubs | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Hospitality and Travel | U.S. |
| Self Pamperer | Lifestyle | Personas | Users attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiques | Hospitality & Travel, Retail | Hospitality and Travel | U.S. |
| Golf Lover | Enthusiast | Sports | Users who golf frequently and attend golfing events | Entertainment, Hospitality & Travel, Retail, Sports | Sports and Entertainment | U.S. |
| New Parents / Expecting | In-Market | Life Stages | Users attending Lamaze, birthing, breastfeeding, new parent support groups, etc. events and attending places such as children's clothing stores | Automotive, Financial Services, Insurance, Real Estate, Retail | Real Estate | U.S. |
| Auto Buyers | In-Market | Automotive | Users visiting Automobile Dealerships | Automotive, Financial Services, Insurance, Retail | Automotive | U.S. |
| Beer Lover | Enthusiast | Food and Beverage | Users who attend craft brewing events, beer tasting events and brewpubs | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Sports Fan | Enthusiast | Sports | Users who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levels | Entertainment, Hospitality & Travel, Retail, Sports | Sports and Entertainment | U.S. |
| Athlete | Lifestyle | Sports | Users participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubs | Entertainment, Hospitality & Travel, Retail, Sports | U.S. | |
| Live Music Lover | Enthusiast | Music | Users who attend live music events | Entertainment, Hospitality & Travel, Restaurant, Retail | Sports and Entertainment | U.S. |
| Mattress Buyer | In-Market | Home | Users attending places that indicate that the user is in market for a mattress, e.g. Mattress stores | Financial Services, Insurance, Real Estate, Retail | Retail and Restaurant | U.S. |
| Agriculture | B2B | B2B | Mobile users who have attended B2B Events related to Agriculture | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Mining | B2B | B2B | Mobile users who have attended B2B Events related to Mining | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Construction | B2B | B2B | Mobile users who have attended B2B Events related to Construction | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Manufacturing | B2B | B2B | Mobile users who have attended B2B Events related to Manufacturing | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Transportation/Communications/Utilities | B2B | B2B | Mobile users who have attended B2B Events related to Transportation, Communications, Utilities | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Wholesale Trade | B2B | B2B | Mobile users who have attended B2B Events related to Wholesale Trade | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Retail Trade | B2B | B2B | Mobile users who have attended B2B Events related to Retail Trade | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Financial Services/Insurance/Real Estate | B2B | B2B | Mobile users who have attended B2B Events related to Financial Services, Insurance, Real Estate | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Services | B2B | B2B | Mobile users who have attended B2B Events related to the Services industry | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Miscellaneous/Public Administration | B2B | B2B | Mobile users who have attended B2B Events related to Public Administration | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Technology | B2B | B2B | Mobile users who have attended B2B Events related to Technology | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Sales and Marketing | B2B | B2B | Mobile users who have attended B2B Events related to Sales and Marketing including events about media, advertising, marketing, printing, and retail | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Customer Service | B2B | B2B | Mobile users who have attended B2B Events related to Customer Service | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Finance | B2B | B2B | Mobile users who have attended B2B Events related to Finance including events about banking, finance, investment, assets, and financial services | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Legal | B2B | B2B | Mobile users who have attended B2B Events related to Legal including events about Business Law, Employment Law, Estate Law, Immigration Law and Labor Law | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Human Resources | B2B | B2B | Mobile users who have attended B2B Events related to Human Resources including events about hiring, recruitment, staffing, placement and consultants | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| CxO Conferences | B2B | B2B | Mobile users who have attended B2B Events related to CxO Conferences | Hospitality & Travel, Retail | U.S. | |
| Oracle Open World | B2B | B2B | Mobile users who have attended the Oracle Open World event | Hospitality & Travel, Retail | U.S. | |
| Consumer Electronic Show (CES) | B2B | B2B | Mobile users who have attended the Consumer Electronic Show (CES) | Hospitality & Travel, Retail | U.S. | |
| SXSW | B2B | B2B | Mobile users who have attended SXSW or any of the many events during SXSW | Hospitality & Travel, Retail | U.S. | |
| TechCrunch Disrupt | B2B | B2B | Mobile users who have attended TechCrunch Disrupt | Hospitality & Travel, Retail | U.S. | |
| Global Finance and Credit Expo | B2B | B2B | Mobile users who have attended the Global Finance and Credit Expo event | Hospitality & Travel, Retail | U.S. | |
| Adobe Summit | B2B | B2B | Mobile users who have attended the Adobe Summit event | Hospitality & Travel, Retail | U.S. | |
| SFDC Dreamforce | B2B | B2B | Mobile users who have attended the SFDC Dreamforce event | Hospitality & Travel, Retail | U.S. | |
| Small Business Expo | B2B | B2B | Mobile users who have attended the Small Business Expo event | Hospitality & Travel, Retail | U.S. | |
| Mid-America Trucking Show | B2B | B2B | Mobile users who have attended the Mid-America Trucking Show | Hospitality & Travel, Retail | U.S. | |
| International Construction and Utility Equipment Exposition | B2B | B2B | Mobile users who have attended the International Construction and Utility Equipment Exposition | Hospitality & Travel, Retail | U.S. |