INDUSTRY SOLUTIONS
Using Location Data for Digital Advertising: Out-of-Home and Connected TV
Data-driven digital advertising is vital for advertisers who are looking to reduce ad waste and spend in this new economy.
Using Location Data for Digital Advertising
Data provides advertisers with the ability to analyze the performance of their digital ads. Location data is a must-have tool for advertisers looking to use real-world consumer intelligence to meet today’s digital advertising industry challenges.
Explore digital out-of-home (DOOH) and connected TV (CTV) advertising resources to learn more about the importance of real-world location intelligence for digital advertisers.
How can location intelligence help the digital advertising industry?
Avoid ad waste and spend
Analyze aggregated location data to determine who has seen your ads, the best locations, and best times to get the most out of your digital advertising campaign. Ensure your ad messaging resonates with the right target audience.
Reassure advertising partners
Your advertising partners want their campaigns to succeed. Prove the value of digital advertising to your ad partnership by using location data. Work with your advertising partners to find the right target audience and adjust the ad pricing quote based on foot traffic patterns.
Increase ad reach
Consumers are spending more time on their smartphones. Increase your ad reach to where they are spending most of their time – their mobile devices.
Prove value for future advertising budget
Utilize location data to prove the effectiveness of your digital advertising campaigns.
GRAVY INSIGHTS
Market Intelligence for the Digital Advertising Industry
For advertisers looking to better understand their target market, where their customers go before and after they visit a store or restaurant, or to improve competitive intelligence, we recommend Gravy Insights for insight into consumer movement patterns and market share.
GRAVY NAVIGATE
Consumer behavior is dynamic – Data is one of the ways that the advertising industry can overcome challenges presented by the coronavirus pandemic.
GRAVY AUDIENCES
Digital Advertising Audiences for Out-of-Home and Connected TV Campaigns
For advertisers looking to improve their digital ad strategy, we recommend using Gravy Audiences to engage more interested consumers and improve the ROI of advertising campaigns.
| Name | Category | Subcategory | Description | Country | ||
|---|---|---|---|---|---|---|
| Home Buyers | In-Market | Home | Users visiting Homes for Sale or Open House Events | Real Estate, Insurance, Financial Services | Real Estate | U.S. |
| Business Traveler | Lifestyle | Travel | Users whose travel profiles indicate business travel | Hospitality & Travel, Retail | Hospitality and Travel | U.S. |
| Luxury Lifestyle | Lifestyle | Personas | Users attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubs | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Hospitality and Travel | U.S. |
| Self Pamperer | Lifestyle | Personas | Users attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiques | Hospitality & Travel, Retail | Hospitality and Travel | U.S. |
| Golf Lover | Enthusiast | Sports | Users who golf frequently and attend golfing events | Entertainment, Hospitality & Travel, Retail, Sports | Sports and Entertainment | U.S. |
| New Parents / Expecting | In-Market | Life Stages | Users attending Lamaze, birthing, breastfeeding, new parent support groups, etc. events and attending places such as children's clothing stores | Automotive, Financial Services, Insurance, Real Estate, Retail | Real Estate | U.S. |
| Auto Buyers | In-Market | Automotive | Users visiting Automobile Dealerships | Automotive, Financial Services, Insurance, Retail | Automotive | U.S. |
| Beer Lover | Enthusiast | Food and Beverage | Users who attend craft brewing events, beer tasting events and brewpubs | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Sports Fan | Enthusiast | Sports | Users who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levels | Entertainment, Hospitality & Travel, Retail, Sports | Sports and Entertainment | U.S. |
| Athlete | Lifestyle | Sports | Users participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubs | Entertainment, Hospitality & Travel, Retail, Sports | U.S. | |
| Live Music Lover | Enthusiast | Music | Users who attend live music events | Entertainment, Hospitality & Travel, Restaurant, Retail | Sports and Entertainment | U.S. |
| Mattress Buyer | In-Market | Home | Users attending places that indicate that the user is in market for a mattress, e.g. Mattress stores | Financial Services, Insurance, Real Estate, Retail | Retail and Restaurant | U.S. |
| Agriculture | B2B | B2B | Mobile users who have attended B2B Events related to Agriculture | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Mining | B2B | B2B | Mobile users who have attended B2B Events related to Mining | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Construction | B2B | B2B | Mobile users who have attended B2B Events related to Construction | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Manufacturing | B2B | B2B | Mobile users who have attended B2B Events related to Manufacturing | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Transportation/Communications/Utilities | B2B | B2B | Mobile users who have attended B2B Events related to Transportation, Communications, Utilities | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Wholesale Trade | B2B | B2B | Mobile users who have attended B2B Events related to Wholesale Trade | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Retail Trade | B2B | B2B | Mobile users who have attended B2B Events related to Retail Trade | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Financial Services/Insurance/Real Estate | B2B | B2B | Mobile users who have attended B2B Events related to Financial Services, Insurance, Real Estate | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Services | B2B | B2B | Mobile users who have attended B2B Events related to the Services industry | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Miscellaneous/Public Administration | B2B | B2B | Mobile users who have attended B2B Events related to Public Administration | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Technology | B2B | B2B | Mobile users who have attended B2B Events related to Technology | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Sales and Marketing | B2B | B2B | Mobile users who have attended B2B Events related to Sales and Marketing including events about media, advertising, marketing, printing, and retail | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Customer Service | B2B | B2B | Mobile users who have attended B2B Events related to Customer Service | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Finance | B2B | B2B | Mobile users who have attended B2B Events related to Finance including events about banking, finance, investment, assets, and financial services | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Legal | B2B | B2B | Mobile users who have attended B2B Events related to Legal including events about Business Law, Employment Law, Estate Law, Immigration Law and Labor Law | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Human Resources | B2B | B2B | Mobile users who have attended B2B Events related to Human Resources including events about hiring, recruitment, staffing, placement and consultants | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| CxO Conferences | B2B | B2B | Mobile users who have attended B2B Events related to CxO Conferences | Hospitality & Travel, Retail | U.S. | |
| Oracle Open World | B2B | B2B | Mobile users who have attended the Oracle Open World event | Hospitality & Travel, Retail | U.S. | |
| Consumer Electronic Show (CES) | B2B | B2B | Mobile users who have attended the Consumer Electronic Show (CES) | Hospitality & Travel, Retail | U.S. | |
| SXSW | B2B | B2B | Mobile users who have attended SXSW or any of the many events during SXSW | Hospitality & Travel, Retail | U.S. | |
| TechCrunch Disrupt | B2B | B2B | Mobile users who have attended TechCrunch Disrupt | Hospitality & Travel, Retail | U.S. | |
| Global Finance and Credit Expo | B2B | B2B | Mobile users who have attended the Global Finance and Credit Expo event | Hospitality & Travel, Retail | U.S. | |
| Adobe Summit | B2B | B2B | Mobile users who have attended the Adobe Summit event | Hospitality & Travel, Retail | U.S. | |
| SFDC Dreamforce | B2B | B2B | Mobile users who have attended the SFDC Dreamforce event | Hospitality & Travel, Retail | U.S. | |
| Small Business Expo | B2B | B2B | Mobile users who have attended the Small Business Expo event | Hospitality & Travel, Retail | U.S. | |
| Mid-America Trucking Show | B2B | B2B | Mobile users who have attended the Mid-America Trucking Show | Hospitality & Travel, Retail | U.S. | |
| International Construction and Utility Equipment Exposition | B2B | B2B | Mobile users who have attended the International Construction and Utility Equipment Exposition | Hospitality & Travel, Retail | U.S. | |
| National Retail Federation Big Show | B2B | B2B | Mobile users who have attended the National Retail Federation Big Show | Hospitality & Travel, Retail | U.S. | |
| Apple WWDC | B2B | B2B | Mobile users who have attended Apple WWDC | Hospitality & Travel, Retail | U.S. | |
| Game Developers Conference | B2B | B2B | Mobile users who have attended the Game Developers Conference | Hospitality & Travel, Retail | U.S. | |
| CTIA Super Mobility | B2B | B2B | Mobile users who have attended the CTIA Super Mobility event | Hospitality & Travel, Retail | U.S. | |
| &Then (The DMA Annual Event) | B2B | B2B | Mobile users who have attended the &Then (The DMA Annual Event) event | Hospitality & Travel, Retail | U.S. | |
| MAGIC Fashion Show | B2B | B2B | Mobile users who have attended MAGIC Fashion Show | Hospitality & Travel, Retail | U.S. | |
| NAB Show | B2B | B2B | Mobile users who have attended the NAB Show | Hospitality & Travel, Retail | U.S. | |
| NADA Auto Conference | B2B | B2B | Mobile users who have attended the NADA Auto Conference | Hospitality & Travel, Retail | U.S. | |
| New York Auto Show | B2B | B2B | Mobile users who have attended the New York Auto Show | Hospitality & Travel, Retail | U.S. | |
| Detroit Auto Show | B2B | B2B | Mobile users who have attended the Detroit Auto Show | Hospitality & Travel, Retail | U.S. | |
| HITEC | B2B | B2B | Mobile users who have attended HITEC | Hospitality & Travel, Retail | U.S. | |
| National Restaurant Show | B2B | B2B | Mobile users who have attended the National Restaurant Show | Hospitality & Travel, Retail | U.S. | |
| Fashion Shopper | Lifestyle | Shopping | Mobile consumers who frequent shopping venues, boutique clothing stores, cosmetic stores, accessory stores, shoe stores, handbag stores, etc. | Financial Services, Retail | Digital Out of Home and Connected TV | U.S. |
| Discount Shoppers | Lifestyle | Shopping | Mobile consumers who frequent discount shopping such as Walmart, Costco, Sam's Club, TJ Maxx, Ross, etc. | Financial Services, Retail | U.S. | |
| Stay at Home Parents | Lifestyle | Personas | Mobile consumers who exhibit behaviors associated with Stay at Home Parents | Entertainment, Financial Services, Insurance, Restaurant, Retail | U.S. | |
| Home Improvers | Enthusiast | Home | Mobile consumers frequenting events related to home improvement as well as visiting stores selling home improvement tools, appliances, and materials and services | Financial Services, Insurance, Real Estate, Retail | Real Estate | U.S. |
| Wine Lovers | Enthusiast | Food and Beverage | Mobile consumers who attend wine tasting events, frequent vineyards, wine stores and wine food pairing events | Entertainment, Hospitality & Travel, Restaurant, Retail | Retail and Restaurant | U.S. |
| Furniture Buyers | In-Market | Home | Mobile consumers attending furniture stores as well as boutique shops which sell furniture | Financial Services, Insurance, Real Estate, Retail | U.S. | |
| Mall Lovers and Frequent Shoppers | Enthusiast | Shopping | Mobile consumers who frequent malls or frequent retail chains | Financial Services, Retail | U.S. | |
| Movie Goers | Enthusiast | Entertainment | Mobile consumers who frequently attend movie theatres and film events | Entertainment, Restaurant, Retail | Sports and Entertainment | U.S. |
| Lover of the Arts | Lifestyle | Arts | Mobile users who frequent art events and art places for both visual and performing arts | Entertainment, Hospitality & Travel, Retail | U.S. | |
| Pet Lover | Lifestyle | Pets | Mobile users who love pets, attending pet shows, pet stores, dog parks, etc. | Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail | Retail and Restaurant | U.S. |
| Coffee Shop Lovers | Lifestyle | Food and Beverage | Mobile users who frequently attend Coffee Shops and places where Coffee is a central theme | Hospitality & Travel, Restaurant, Retail | Retail and Restaurant | U.S. |
| Coffee - Starbucks | Lifestyle | Dining | Mobile users attending Starbucks within the last 60 days | Hospitality & Travel, Restaurant, Retail | Digital Out of Home and Connected TV | U.S. |
| Coffee - Dunkin' Donuts | Lifestyle | Dining | Mobile users attending Dunkin' Donuts within the last 60 days | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Coffee - Panera | Lifestyle | Dining | Mobile users attending Panera within the last 60 days | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Foodies | Lifestyle | Food and Beverage | Mobile users attending cooking classes, wine tastings, wine pairing events, eating out at higher end restaurants, visiting store chains such as Whole Foods and attending Farmers Markets | Hospitality & Travel, Restaurant, Retail | Retail and Restaurant | U.S. |
| Happy Hour Adventurer | Enthusiast | Entertainment | Mobile users who enjoy attending Happy Hours | Entertainment, Hospitality & Travel, Restaurant, Sports | Retail and Restaurant | U.S. |
| Fast Food Diner | Lifestyle | Dining | Mobile consumers who frequent fast food dining / quick serve restaurants | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - McDonald's | Lifestyle | Dining | Mobile consumers attending McDonald's within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Wendy's | Lifestyle | Dining | Mobile consumers attending Wendy's within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Burger King | Lifestyle | Dining | Mobile consumers attending Burger King within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Subway | Lifestyle | Dining | Mobile consumers attending Subway within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Taco Bell | Lifestyle | Dining | Mobile consumers attending Taco Bell within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Dairy Queen | Lifestyle | Dining | Mobile consumers attending Dairy Queen within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Arby's | Lifestyle | Dining | Mobile consumers attending Arby's within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - KFC | Lifestyle | Dining | Mobile consumers attending KFC within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Casual Food Diner | Lifestyle | Dining | Mobile consumers who frequent casual food dining such as TGIF, Red Robin, Ruby Tuesday, Applebee's, Olive Garden, etc. | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual and Fast Food Diners | Lifestyle | Dining | Mobile consumers who frequent casual food dining & fast food dining / quick serve restaurants | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Electronics Buyer | In-Market | Shopping | Mobile consumers who are In-Market for electronics, computers or mobile phones | Automotive, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Mobile Phone Buyer | In-Market | Shopping | Mobile consumers who are In-Market for a mobile phone | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Mobile Phone Buyer - AT&T | In-Market | Shopping | Mobile consumers who have recently visited an AT&T store | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Mobile Phone Buyer - Verizon | In-Market | Shopping | Mobile consumers who have recently visited a Verizon store | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Mobile Phone Buyer - Sprint | In-Market | Shopping | Mobile consumers who have recently visited a Sprint store | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Mobile Phone Buyer - T-Mobile | In-Market | Shopping | Mobile consumers who have recently visited a T-Mobile store | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Information Technology | B2B | B2B | Mobile users who have attended B2B Events related to Information Technology including events about computers, software development, mobile technology, cloud computing, business intelligence, and information architecture | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Healthcare | B2B | B2B | Mobile users who have attended B2B Events related to Healthcare including events about biomedical, cancer, cardio health, dental, emergency medicine, nursing, ophthalmology, pharmaceutical, psychiatrists and surgery | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Hospitality | B2B | B2B | Mobile users who have attended B2B Events related to Hospitality including events about travel, travel tourism and wedding | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Mobile Phone Buyers - MetroPCS | Lifestyle | Shopping | Mobile consumers who have recently visited a MetroPCS store or vendor | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Do It Yourself Enthusiast | Enthusiast | Interest | Mobile consumers who enjoy Doing it Yourself. These users frequent maker events, home improvement events and automobile repair events. They also attend stores such as hardware stores, craft stores such as Michael's, JoAnn's, Hobby Lobby and auto part stores. | Financial Services, Insurance, Retail | Retail and Restaurant | U.S. |
| Health Nut | Lifestyle | Health and Wellness | Mobile consumers who enjoy living a healthy lifestyle and are interested in products and services related to healthy living | Entertainment, Hospitality & Travel, Insurance, Restaurant, Retail, Sports | U.S. | |
| Country Living | Lifestyle | Personas | Mobile users who enjoy a country lifestyle and who are interested in products and services related to Country Living regardless of where they live | Automotive, Financial Services, Insurance, Real Estate, Retail | Real Estate | U.S. |
| Healthcare Workers | Employee | B2B | Mobile users who work in the healthcare industry | Automotive, Insurance, Real Estate, Restaurant, Retail | U.S. | |
| Casual Food Diner - Applebee's | Lifestyle | Dining | Mobile consumers recently attending an Applebee's restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - TGIF | Lifestyle | Dining | Mobile consumers recently attending a TGIF restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Ruby Tuesday | Lifestyle | Dining | Mobile consumers recently attending a Ruby Tuesday restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | Digital Out of Home and Connected TV | U.S. |
| Casual Food Diner - Red Robin | Lifestyle | Dining | Mobile consumers recently attending a Red Robin restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Pizza Hut | Lifestyle | Dining | Mobile consumers recently attending a Pizza Hut restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Johnny Carino's | Lifestyle | Dining | Mobile consumers recently attending a Johnny Carino's restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Olive Garden | Lifestyle | Dining | Mobile consumers recently attending an Olive Garden restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Carrabba's Italian Grill | Lifestyle | Dining | Mobile consumers recently attending a Carrabba's Italian Grill restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Bonefish Grill | Lifestyle | Dining | Mobile consumers recently attending a Bonefish Grill restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Red Lobster | Lifestyle | Dining | Mobile consumers recently attending a Red Lobster restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Chili's | Lifestyle | Dining | Mobile consumers recently attending a Chili's restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Buffalo Wild Wings | Lifestyle | Dining | Mobile consumers recently attending a Buffalo Wild Wings restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Bob Evans | Lifestyle | Dining | Mobile consumers recently attending a Bob Evans restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - California Pizza Kitchen | Lifestyle | Dining | Mobile consumers recently attending a California Pizza Kitchen restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - LongHorn Steakhouse | Lifestyle | Dining | Mobile consumers recently attending a LongHorn Steakhouse restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Steak 'n Shake | Lifestyle | Dining | Mobile consumers recently attending a Steak 'n Shake restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Waffle House | Lifestyle | Dining | Mobile consumers recently attending a Waffle House restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Ponderosa Steakhouse | Lifestyle | Dining | Mobile consumers recently attending a Ponderosa Steakhouse restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Outback Steakhouse | Lifestyle | Dining | Mobile consumers recently attending an Outback Steakhouse restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Denny's | Lifestyle | Dining | Mobile consumers recently attending a Denny's restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - IHOP | Lifestyle | Dining | Mobile consumers recently attending an IHOP restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Cracker Barrel | Lifestyle | Dining | Mobile consumers recently attending a Cracker Barrel restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Boston Pizza | Lifestyle | Dining | Mobile consumers recently attending a Boston Pizza restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Dickey's Barbecue Pit | Lifestyle | Dining | Mobile consumers recently attending a Dickey's Barbecue Pit restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Golden Corral | Lifestyle | Dining | Mobile consumers recently attending a Golden Corral restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Friendly's | Lifestyle | Dining | Mobile consumers recently attending a Friendly's restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Huddle House | Lifestyle | Dining | Mobile consumers recently attending a Huddle House restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Hooters | Lifestyle | Dining | Mobile consumers recently attending a Hooters restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Fast Food Diners - Domino's Pizza | Lifestyle | Dining | Mobile consumers recently attending a Domino's Pizza restaurant | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Sonic | Lifestyle | Dining | Mobile consumers recently attending a Sonic restaurant | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Chick-fil-A | Lifestyle | Dining | Mobile consumers recently attending a Chick-fil-A restaurant | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Little Caesars Pizza | Lifestyle | Dining | Mobile consumers recently attending a Little Caesars Pizza restaurant | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Jack In The Box | Lifestyle | Dining | Mobile consumers recently attending a Jack In The Box restaurant | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Quiznos | Lifestyle | Dining | Mobile consumers recently attending a Quiznos restaurant | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | Retail and Restaurant | U.S. |
| Fast Food Diners - Papa John's Pizza | Lifestyle | Dining | Mobile consumers recently attending a Papa John's Pizza restaurant | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Auto Buyers - Chrysler | In-Market | Automotive | Mobile consumers recently attending a Chrysler dealership | Automotive, Financial Services, Insurance, Retail | U.S. | |
| Auto Buyers - Ford | In-Market | Automotive | Mobile consumers recently attending a Ford dealership | Automotive, Financial Services, Insurance, Retail | U.S. | |
| Auto Buyers - GM | In-Market | Automotive | Mobile consumers recently attending a GM dealership | Automotive, Financial Services, Insurance, Retail | U.S. | |
| Auto Buyers - Toyota | In-Market | Automotive | Mobile consumers recently attending a Toyota dealership | Automotive, Financial Services, Insurance, Retail | Automotive | U.S. |
| Auto Buyers - Volkswagen | In-Market | Automotive | Mobile consumers attending a Volkswagen dealership | Automotive, Financial Services, Insurance, Retail | U.S. | |
| Auto Buyers - Daimler | In-Market | Automotive | Mobile consumers recently attending a Mercedes dealership | Automotive, Financial Services, Insurance, Retail | U.S. | |
| Auto Buyers - BMW | In-Market | Automotive | Mobile consumers recently attending a BMW dealership | Automotive, Financial Services, Insurance, Retail | U.S. | |
| Auto Buyers - Volvo | In-Market | Automotive | Mobile consumers recently attending a Volvo dealership | Automotive, Financial Services, Insurance, Retail | U.S. | |
| Auto Buyers - Audi | In-Market | Automotive | Mobile consumers recently attending an Audi dealership | Automotive, Financial Services, Insurance, Retail | U.S. | |
| Auto Buyers - Acura | In-Market | Automotive | Mobile consumers recently attending an Acura dealership | Automotive, Financial Services, Insurance, Retail | U.S. | |
| Auto Buyers - Lexus | In-Market | Automotive | Mobile consumers recently attending a Lexus dealership | Automotive, Financial Services, Insurance, Retail | Financial Services and Insurance | U.S. |
| Auto Buyers - Kia | In-Market | Automotive | Mobile consumers recently attending a Kia dealership | Automotive, Financial Services, Insurance, Retail | U.S. | |
| Auto Buyers - Hyundai | In-Market | Automotive | Mobile consumers recently attending a Hyundai dealership | Automotive, Financial Services, Insurance, Retail | U.S. | |
| Auto Buyers - Honda | In-Market | Automotive | Mobile consumers recently attending a Honda dealership | Automotive, Financial Services, Insurance, Retail | U.S. | |
| Auto Buyers - Nissan | In-Market | Automotive | Mobile consumers recently attending a Nissan dealership | Automotive, Financial Services, Insurance, Retail | U.S. | |
| Automobile Buyers - Used Cars | In-Market | Automotive | Mobile consumers recently attending a used car dealership | Automotive, Financial Services, Insurance, Retail | Automotive | U.S. |
| Traveler - Hilton | Lifestyle | Travel | Mobile consumers recently staying at a Hilton property | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports | U.S. | |
| Traveler - Marriott | Lifestyle | Travel | Mobile consumers recently staying at a Marriott property | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports | U.S. | |
| Traveler - IHG | Lifestyle | Travel | Mobile consumers recently staying at an IHG property | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports | U.S. | |
| Traveler - Hyatt | Lifestyle | Travel | Mobile consumers recently staying at a Hyatt property | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports | Hospitality and Travel | U.S. |
| Traveler - Choice | Lifestyle | Travel | Mobile consumers recently staying at a Choice property | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports | U.S. | |
| Traveler - Wyndham | Lifestyle | Travel | Mobile consumers recently staying at a Wyndham property | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports | U.S. | |
| Traveler - Starwood | Lifestyle | Travel | Mobile consumers recently staying at a Starwood property | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports | Hospitality and Travel | U.S. |
| Music Vertical | Enthusiast | Music | Mobile consumers recently attending a music venue | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Entertainment Vertical | Enthusiast | Entertainment | Mobile consumers who attend entertainment such as live events, movies, theater, art, comedy | Entertainment, Hospitality & Travel, Retail, Sports | U.S. | |
| Sports Vertical | Enthusiast | Sports | Mobile consumers who attend or participate in sporting events at the professional, collegiate, and amateur levels | Entertainment, Hospitality & Travel, Retail, Sports | U.S. | |
| Film Vertical | Enthusiast | Entertainment | Mobile consumers recently attending film related events | Entertainment, Hospitality & Travel, Retail | U.S. | |
| NCAA Basketball Fan | Enthusiast | Sports | Mobile consumers who attend NCAA Basketball events | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | Sports and Entertainment | U.S. |
| NCAA Football Fan | Enthusiast | Sports | Mobile consumers who attend NCAA Football events | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | U.S. | |
| NCAA Baseball Fan | Enthusiast | Sports | Mobile consumers who attend NCAA Baseball events | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | U.S. | |
| NCAA Soccer Fan | Enthusiast | Sports | Mobile consumers who attend NCAA Soccer events | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | U.S. | |
| NBA Basketball Fan | Enthusiast | Sports | Mobile consumers who attend NBA Basketball events | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | Sports and Entertainment | U.S. |
| NFL Football Fan | Enthusiast | Sports | Mobile consumers who attend NFL Football events | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | U.S. | |
| MLB Baseball Fan | Enthusiast | Sports | Mobile consumers who attend MLB Baseball events | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | U.S. | |
| MLS Soccer Fan | Enthusiast | Sports | Mobile consumers who attend MLS Soccer events | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | Sports and Entertainment | U.S. |
| World Music Fan | Enthusiast | Music | Mobile consumers recently attending a World Music event | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Jazz and Blues Music Fan | Enthusiast | Music | Mobile consumers recently attending a Jazz and Blues event | Entertainment, Hospitality & Travel, Restaurant, Retail | Sports and Entertainment | U.S. |
| Classical Music Fan | Enthusiast | Music | Mobile consumers recently attending a Classical Music event | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Country Music Fan | Enthusiast | Music | Mobile consumers recently attending a Country Music event | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Hip Hop/ Rap Fan | Enthusiast | Music | Mobile consumers recently attending a Hip hop/rap event | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Latin Music Fan | Enthusiast | Music | Mobile consumers recently attending a Latin Music event | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Electronic and Dance Music Fan | Enthusiast | Music | Mobile consumers recently attending a Electronic and Dance Music event | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Folk Music Fan | Enthusiast | Music | Mobile consumers recently attending a Folk Music event | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Indie/ Alternative Music Fan | Enthusiast | Music | Mobile consumers recently attending an Indie/Alternative Music event | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Rock Music Fan | Enthusiast | Music | Mobile consumers recently attending a Rock Music event | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Pop Music Fan | Enthusiast | Music | Mobile consumers recently attending a Pop Music event | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Urban Music Fan | Enthusiast | Music | Mobile consumers recently attending an Urban Music event | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Top 40 Music Fan | Enthusiast | Music | Mobile consumers recently attending a Top 40 Music event | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Recent Retail Visit by Shopper - Target | Lifestyle | Shopping | Mobile consumers recently visiting a Target store | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Macy's | Lifestyle | Shopping | Mobile consumers recently visiting a Macy's store | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Bloomingdale's | Lifestyle | Shopping | Mobile users recently observed at a Bloomingdale's | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Nordstrom | Lifestyle | Shopping | Mobile consumers recently visiting a Nordstrom store | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Nordstrom Rack | Lifestyle | Shopping | Mobile consumers recently visiting a Nordstrom Rack | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Neiman Marcus | Lifestyle | Shopping | Mobile users recently observed at a Neiman Marcus | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - JCPenney | Lifestyle | Shopping | Mobile consumers recently visiting a JCPenney store | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Sears | Lifestyle | Shopping | Mobile consumers recently visiting a Sears store | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Kohl's | Lifestyle | Shopping | Mobile consumers recently visiting a Kohl's store | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - T.J.Maxx | Lifestyle | Shopping | Mobile consumers recently visiting a T.J.Maxx | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Ross | Lifestyle | Shopping | Mobile consumers recently visiting a Ross | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Best Buy | Lifestyle | Shopping | Mobile consumers recently visiting a Best Buy store | Financial Services, Retail, Sports | Retail and Restaurant | U.S. |
| Recent Home Improvement Visitor - Home Depot | Lifestyle | Home | Mobile consumers recently visiting a Home Depot | Financial Services, Insurance, Real Estate, Retail | U.S. | |
| Recent Home Improvement Visitor - Lowe's | Lifestyle | Home | Mobile consumers recently visiting a Lowe's | Financial Services, Insurance, Real Estate, Retail | U.S. | |
| Recent Home Improvement Visitor - Ace Hardware | Lifestyle | Home | Mobile consumers recently visiting an Ace Hardware | Financial Services, Insurance, Real Estate, Retail | U.S. | |
| NHL Hockey Fan | Enthusiast | Sports | Mobile consumers who attend NHL Hockey events | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | Sports and Entertainment | U.S. |
| NCAA Hockey Fan | Enthusiast | Sports | Mobile consumers who attend NCAA Hockey events | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | U.S. | |
| March Madness | Enthusiast | Sports | Mobile consumers who attended NCAA March Madness Basketball Events | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Female | Lifestyle | Demographics | Mobile consumers who exhibit behaviors associated with Female interests | Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Developers | B2B | B2B | Mobile users who exhibit behaviors associated with software developers | Financial Services, Hospitality & Travel, Insurance, Retail | U.S. | |
| Data Scientists | B2B | B2B | Mobile users who exhibit behaviors associated with data scientists | Financial Services, Hospitality & Travel, Insurance, Retail | U.S. | |
| Recent Warehouse Store Visitor - Costco | Lifestyle | Shopping | Mobile consumers recently visiting a Costco | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Walmart | Lifestyle | Shopping | Mobile consumers recently visiting a Walmart | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Warehouse Store Visitor - Sam's Club | Lifestyle | Shopping | Mobile consumers recently visiting a Sam's Club | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Warehouse Store Visitor - BJ's | Lifestyle | Shopping | Mobile consumers recently visiting a BJ's | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Clothing Shopper - Upscale | Lifestyle | Shopping | Mobile consumers recently visiting an upscale clothing store | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Clothing Shopper - Discount | Lifestyle | Shopping | Mobile consumers recently visiting a discount clothing store | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Clothing Shopper - All | Lifestyle | Shopping | Mobile consumers recently visiting a clothing store | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Home Improvement Visitor - True Value | Lifestyle | Home | Mobile users recently observed at a True Value | Financial Services, Insurance, Real Estate, Retail | U.S. | |
| Recent Home Improvement Visitor - Hardware Stores | Lifestyle | Home | Mobile consumers recently visiting a hardware store | Financial Services, Insurance, Real Estate, Retail | U.S. | |
| Recent Retail Visit by Shopper - IKEA | Lifestyle | Home | Mobile users recently observed at an Ikea | Financial Services, Insurance, Real Estate, Retail | U.S. | |
| Recent Pharmacy Visitor - Walgreens | Lifestyle | Shopping | Mobile consumers recently visiting a Walgreens | Financial Services, Hospitality & Travel, Insurance, Retail | U.S. | |
| Recent Pharmacy Visitor - CVS | Lifestyle | Shopping | Mobile consumers recently visiting a CVS | Financial Services, Hospitality & Travel, Insurance, Retail | U.S. | |
| Recent Grocery Visitor- Kroger | Lifestyle | Grocery | Mobile consumers recently visiting an Kroger | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Recent Grocery Visitor- Food Lion | Lifestyle | Grocery | Mobile consumers recently visiting a Food Lion | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Recent Grocery Visitor- Publix | Lifestyle | Grocery | Mobile consumers recently visiting a Publix | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Recent Grocery Visitor- Safeway | Lifestyle | Grocery | Mobile consumers recently visiting a Safeway | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Recent Grocery Visitor- Save-a-lot | Lifestyle | Grocery | Mobile users recently observed at a Save-a-Lot | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Mobile Device User | Mobile Device User | Mobile Device | Active mobile users | Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| iOS Mobile Device User | Mobile Device User | Mobile Device | Mobile users active on iOS mobile devices | Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Android Mobile Device User | Mobile Device User | Mobile Device | Mobile users active on Android mobile devices | Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Cyclist | Lifestyle | Sports | Mobile users seen at cycling classes, events, and studios | Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Retail, Sports | U.S. | |
| Beauty Buffs | Lifestyle | Beauty and Grooming | Mobile users seen at beauty supply, cosmetic & salon chain locations and beauty-related events | Entertainment, Hospitality and Travel, Retail | U.S. | |
| College Students | Lifestyle | Life Stages | Mobile users regularly seen on college campuses & at college events | Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Real Estate | U.S. |
| Runners | Enthusiast | Sports | Mobile users attending running meet ups, races & marathons, and seen at running facilities and runner gear/apparel stores | Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Retail, Sports | U.S. | |
| Frequent Air Travelers | Lifestyle | Travel | Mobile users frequently seen at an airport | Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Hospitality and Travel | U.S. |
| Frequent Train Travelers | Lifestyle | Travel | Mobile users frequently seen at any type of train station | Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Digital Out of Home and Connected TV | U.S. |
| Yoga Enthusiasts | Enthusiast | Health and Wellness | Mobile users frequently attending yogo classes & visiting yoga studios | Entertainment, Hospitality & Travel, Real Estate, Retail, Sports | Hospitality and Travel | U.S. |
| Home Gardeners | Enthusiast | Home | Mobile users frequently seen at gardening supply stores, attending educational workshops and garden shows | Real Estate, Retail | U.S. | |
| In-Market Family Fun | In-Market | Entertainment | Mobile users frequently attending family fun-related events & visiting family-oriented activity areas and family entertainment venues | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | Sports and Entertainment | U.S. |
| Extreme Sports Fan | Enthusiast | Sports | Mobile users attending both spectator & participatory extreme sports events & facilities | Automotive, Entertainment, Hospitality & Travel, Retail, Sports | Sports and Entertainment | U.S. |
| Water Sports Enthusiasts | Enthusiast | Sports | Mobile users seen at water parks and pools & attending watersport activities | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail, Sports | Financial Services and Insurance | U.S. |
| Amusement Park Enthusiasts | Enthusiast | Entertainment | Mobile users seen at amusement parks | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | Digital Out of Home and Connected TV | U.S. |
| Diners - Chinese Cuisine | Lifestyle | Dining | Mobile users seen at Chinese cuisine casual & fast food restaurants | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Diners - Mexican Cuisine | Lifestyle | Dining | Mobile users seen at Mexican cuisine casual & fast food restaurants | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Diners - French Cuisine | Lifestyle | Dining | Mobile users seen at French cuisine casual & quick service restaurants | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Diners - Indian Cuisine | Lifestyle | Dining | Mobile users seen at Indian cuisine restaurants | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Diners - Southern Cuisine | Lifestyle | Dining | Mobile users seens at American Southern cuisine restaurants - including BBQ, fried chicken, comfort food & soul food | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Diners - Italian Cuisine | Lifestyle | Dining | Mobile users seens at Italian cuisine restaurants, also including pizza parlors | Entertainment, Hospitality & Travel, Restaurant, Sports | Retail and Restaurant | U.S. |
| Job Seekers | In Market | Employment | Mobile users exhibiting job seeking behaviors such as visiting job fairs and recruiting offices | Financial Services, Insurance, Real Estate | Financial Services and Insurance | U.S. |
| In-Market Movers | In Market | Home | Mobile users displaying moving behavior such as looking for a house or buying furniture | Financial Services, Insurance, Real Estate, Retail | Real Estate | U.S. |
| Outdoor Activity Enthusiasts | Enthusiast | Interest | Mobile users seen at outdoor-focused venues, parks, outdoor courses, or outdoor supply stores and/or with verified attendances to outdoor activity events. | Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports | Retail and Restaurant | U.S. |
| Auto Mechanic Visitors | In-Market | Automotive | Mobile users that recently visited an auto mechanic or repair shop | Automotive, Financial Services, Hospitality & Travel, Insurance, Retail | Automotive | U.S. |
| Recent Retail Visit by Shopper - Dollar General | Enthusiast | Shopping | Recent visitors to a Dollar General | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Halloween Shopping Enthusiast | Enthusiast | Holidays | Mobile users that attend events and places focused around an interest in Halloween shopping | Entertainment, Financial Services, Hospitality & Travel, Retail | U.S. | |
| Frequent Church Visitors | Lifestyle | Interest | Frequent visitors to churches & worship services | Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail | U.S. | |
| Car & Motorcyle Enthusiasts | Enthusiast | Automotive | Mobile users attending auto and motorcycle events, speedways, shows, rallies and gearhead events | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail | Automotive | U.S. |
| Black Friday Shopping Enthusiast | Enthusiast | Holidays | Mobile users that attend events and places focused around an interest in discount and Black Friday shopping | Automotive, Entertainment, Financial Services, Restaurant, Retail | Retail and Restaurant | U.S. |
| In-Market Academic Resources | In-Market | Life Stages | Visitors to tutoring venues, test prep classes, campus book stores and other events and venues related to being a high school or college student | Financial Services, Hospitality & Travel, Retail | Financial Services and Insurance | U.S. |
| In-Market Personal Finance | In-Market | Personal Finance | Mobile users with verified attendances to financial institutions focused on personal finance, financial planning for the future and tax planning | Financial Services, Insurance, Sports | Financial Services and Insurance | U.S. |
| In-Market Insurance Buyers | In-Market | Personal Finance | Mobile users identified as being in the market for a car, getting married, and having children based on events and places they visit to be actively in the market for auto, life, health and liability insurance | Financial Services, Insurance, Sports | Financial Services and Insurance | U.S. |
| In-Market Wedding Planning | In-Market | Life Stages | Mobile users frequenting wedding fashion stores, wedding preparation expos and events | Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail | Real Estate | U.S. |
| In-Market Travel | In-Market | Travel | Mobile users visiting airports, train stations and hotels along with identified travel patterns | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports | Financial Services and Insurance | U.S. |
| Political Activist | Lifestyle | Political | Visitors to political rallies, events and campaign offices | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Male | Lifestyle | Demographics | Mobile users who exhibit behaviors associated with Male interests | Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Gym Goers | Enthusiast | Health and Wellness | Frequent visitors to gyms and fitness clubs | Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports | Digital Out of Home and Connected TV | U.S. |
| Recent Retail Visit by Shopper - Party City | Lifestyle | Shopping | Mobile users recently observed at a Party City | Entertainment, Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Fast Food Diners - Jimmy John's | Lifestyle | Dining | Mobile users recently observed at a Jimmy John's | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | Digital Out of Home and Connected TV | U.S. |
| Fast Food Diners - Jersey Mikes | Lifestyle | Dining | Mobile users recently observed at a Jersey Mikes | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Recent Grocery Shopper - Whole Foods | Lifestyle | Grocery | Mobile users recently observed at a Whole Foods | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Recent Retail Visit by Shopper - Old Navy | Lifestyle | Shopping | Mobile users recently observed at a Old Navy | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Marshalls | Lifestyle | Shopping | Mobile users recently observed at a Marshalls | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Staples | Lifestyle | Shopping | Mobile users recently observed at a Staples | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Office Depot | Lifestyle | Shopping | Mobile users recently observed at a Office Depot | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Fast Food Diners - Popeye's | Lifestyle | Dining | Mobile users recently observed at a Popeye's | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Family Dollar | Lifestyle | Shopping | Mobile users recently observed at a Family Dollar | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Dollar Tree | Lifestyle | Shopping | Mobile users recently observed at a Dollar Tree | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Grocery Shopper - Winn Dixie | Lifestyle | Grocery | Mobile users recently observed at a Winn Dixie | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Recent Grocery Shopper - Piggly Wiggly | Lifestyle | Grocery | Mobile users recently observed at a Piggly Wiggly | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Recent Pharmacy Visitor - Rite Aid | Lifestyle | Shopping | Mobile consumers recently visiting a Rite Aid | Financial Services, Hospitality & Travel, Insurance, Retail | U.S. | |
| Convenience Store Shopper - 7-Eleven | Lifestyle | Travel | Mobile users recently observed at a 7-Eleven | Hospitality & Travel, Retail | U.S. | |
| Convenience Store Shopper - Circle K | Lifestyle | Travel | Mobile users recently observed at a Circle K | Hospitality & Travel, Retail | U.S. | |
| Convenience Store Shopper - BPs Service Station | Lifestyle | Travel | Mobile users recently observed at a BPs Service Station | Hospitality & Travel, Retail | U.S. | |
| Convenience Store Shopper - Wawa | Lifestyle | Travel | Mobile users recently observed at a Wawa | Hospitality & Travel, Retail | U.S. | |
| Convenience Store Shopper - Casey's General Store | Lifestyle | Travel | Mobile users recently observed at a Casey's General Store | Hospitality & Travel, Retail | U.S. | |
| Recent Retail Visit by Shopper - Petco | Lifestyle | Pets | Mobile users recently observed at a Petco | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Petsmart | Lifestyle | Pets | Mobile users recently observed at a Petsmart | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Kmart | Lifestyle | Shopping | Mobile users recently observed at a Kmart | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Michael's | Lifestyle | Shopping | Mobile users recently observed at a Michael's | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Jo-Ann Fabric and Craft Stores | Lifestyle | Shopping | Mobile users recently observed at a Jo-Ann Fabric and Craft Stores | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Recent Home Improvement Visitor - Tractor Supply | Lifestyle | Home | Mobile users recently observed at a Tractor Supply | Financial Services, Insurance, Real Estate, Retail | U.S. | |
| Post-Holiday Bargain Shoppers | Lifestyle | Holidays | Shoppers who are more likely to wait for deals after the holidays | Financial Services, Restaurant, Retail | U.S. | |
| Holiday Discount Shoppers | Lifestyle | Holidays | Shoppers who are likely to make less expensive purchases during the holidays | Financial Services, Restaurant, Retail | U.S. | |
| New Year's Resolution - Job Seekers | Lifestyle | Holidays | Mobile users likely to seek a job in the new year | Financial Services, Insurance, Real Estate | U.S. | |
| New Year's Resolution - Personal Finance | Lifestyle | Holidays | Mobile users likely to seek to better their finances in the new year | Financial Services, Insurance, Sports | U.S. | |
| Top Holiday Spenders | Lifestyle | Holidays | Shoppers who are likely to spend large amounts during the holidays | Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports | Digital Out of Home and Connected TV | U.S. |
| New Year's Resolution - Organization | Lifestyle | Holidays | Mobile users likely to seek to better their organization in the new year | Financial Services, Insurance, Retail | U.S. | |
| Visitors to Zoo & Aquarium | Lifestyle | Entertainment | Mobile users observed visiting zoos and aquariums | Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | Sports and Entertainment | U.S. |
| Charity Donors | Lifestyle | Personas | Mobile users that attend charity events and fundraisers and visit facilities of charitable organizations | Entertainment, Financial Services, Restaurant, Retail, Sports | Digital Out of Home and Connected TV | U.S. |
| In-Market Appliances | In-Market | Home | Mobile users in the market to buy an appliance based on moving and shopping behavior | Financial Services, Insurance, Real Estate, Retail | Retail and Restaurant | U.S. |
| Nightlife Enthusiasts | Enthusiast | Entertainment | Mobile users frequenting nightlife events | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | Hospitality and Travel | U.S. |
| New Year's Resolution - Weight Loss Healthy Living | Lifestyle | Holidays | Mobile users likely to seek to lose weight / better their health in the new year | Restaurant, Retail | U.S. | |
| Fast Food Diners - Chipotle | Lifestyle | Dining | Mobile users recently visiting a Chipotle | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Commute: <5 Miles | Lifestyle | Commute | Mobile users with a commute of fewer than 5 miles | Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Digital Out of Home and Connected TV | U.S. |
| Commute: 5-10 Miles | Lifestyle | Commute | Mobile users with a commute of 5 to 10 miles | Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Commute: 10-15 Miles | Lifestyle | Commute | Mobile users with a commute of 10 to 15 miles | Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Commute: 15+ Miles | Lifestyle | Commute | Mobile users with a commute of 15 or more miles | Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Real Estate | U.S. |
| Pleasure Traveler | Lifestyle | Travel | Mobile users that travel for pleasure | Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports | U.S. | |
| Weekend Traveler | Lifestyle | Travel | Mobile users that take weekend trips | Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports | U.S. | |
| Employed | Lifestyle | Employment | Mobile users that are likely employed | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Age: 18-24 | Lifestyle | Demographics | Mobile users that are between the ages of 18-24 | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Age: 25-34 | Lifestyle | Demographics | Mobile users that are between the ages of 25-34 | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Age: 35-44 | Lifestyle | Demographics | Mobile users that are between the ages of 35-44 | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Age: 45-54 | Lifestyle | Demographics | Mobile users that are between the ages of 45-54 | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Age: 55 and above | Lifestyle | Demographics | Mobile users that are 55 years old or older | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Visitors to Tax Preparation Offices | In-Market | Personal Finance | Mobile users that visit Tax Preparation Offices | Financial Services, Hospitality & Travel, Restaurant, Retail | Financial Services and Insurance | U.S. |
| NASCAR Fan | Enthusiast | Sports | Mobile users that engage with NASCAR | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | Sports and Entertainment | U.S. |
| St. Paddy's Day Enthusiast | Enthusiast | Holidays | Mobile users that are likely to celebrate and party on St. Patrick's Day | Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Winter Sports Enthusiasts | Enthusiast | Sports | Mobile users that visit skiing, ice skating, snowboarding and other winter sport venues, retail stores and related events | Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports | Sports and Entertainment | U.S. |
| Pizza Lovers | Enthusiast | Food and Beverage | Mobile users that frequently visit pizza restaurants & parlors | Entertainment, Hospitality & Travel, Restaurant, Retail | Retail and Restaurant | U.S. |
| Recent Retail Visit by Shopper - Big Lots | Lifestyle | Shopping | Mobile users that recently visited Big Lots | Financial Services, Hospitality & Travel, Retail, Sports | U.S. | |
| Lingerie Retail Shoppers | Lifestyle | Shopping | Mobile users that visit lingerie stores | Financial Services, Retail | U.S. | |
| Eye Care Retail Shoppers | Lifestyle | Shopping | Mobile users that visit eyeglass and optical stores | Financial Services, Retail | U.S. | |
| Tennis Fans | Enthusiast | Sports | Mobile users that attend tennis venues and events as participants or spectators | Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports | U.S. | |
| Gamers | Enthusiast | Interest | Mobile users that attend gaming events and visit gaming-related stores and venues | Entertainment, Hospitality & Travel, Retail, Sports | U.S. | |
| In-Market Pre-Paid Mobile Phone | In-Market | Shopping | Mobile users that visit prepaid vendor locations | Entertainment, Financial Services, Retail | U.S. | |
| Gambling Enthusiasts | Enthusiast | Entertainment | Mobile users that visit gambling establishments like casinos and race tracks | Entertainment, Financial Services, Hospitality & Travel, Real Estate, Retail, Sports | U.S. | |
| Moms | Lifestyle | Demographic | Mobile users that visit places and attend events related to being a mother | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Dads | Lifestyle | Demographic | Mobile users that visit places and attend events related to being a father | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Millennials | Lifestyle | Demographics | Mobile users identified as Millennials by age | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Real Estate | U.S. |
| Green Living | Lifestyle | Personas | Mobile users that visit GREEN and eco-friendly brand locations | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail | Hospitality and Travel | U.S. |
| Spring Break Enthusiast | Enthusiast | Holidays | Mobile users that are likely in the market for Spring Break plans | Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports | Hospitality and Travel | U.S. |
| Party Planner | Enthusiast | Personas | Mobile users that plan parties and purchase items for them | Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Healthy Eaters | Lifestyle | Health and Wellness | Mobile users that visit health food stores and participate in healthy eating-related activities | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Tech Retail Shoppers | Enthusiast | Shopping | Mobile users that visit retail stores specializing in electronics and consumer technology | Automotive, Financial Services, Insurance, Real Estate, Retail | Financial Services and Insurance | U.S. |
| In-Market Baby and Kids Products | In-Market | Shopping | Mobile users that visit places and attend events related to being in the market for baby and children's apparel, toys, furniture and other merchandise | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail | U.S. | |
| High Purchasing Power | Lifestyle | Demographics | Mobile users that frequently visit upscale and luxury retail stores and spending outlets | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Real Estate | U.S. |
| In-Market Alcoholic Beverages | In-Market | Food and Beverage | Mobile users that visit retail stores and attend local events showing they are in the market to purchase alcoholic beverages | Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Miles Driven Annually - Less than 5K miles | Lifestyle | Commute | Mobile users that drive fewer than 5k miles annually | Automotive, Entertainment, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Miles Driven Annually - 5K to 9K miles | Lifestyle | Commute | Mobile users that drive between 5k and 10k miles annually | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Miles Driven Annually - 10K to 14K miles | Lifestyle | Commute | Mobile users that drive between 10k and 15k miles annually | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Miles Driven Annually - 15 to 19K miles | Lifestyle | Commute | Mobile users that drive between 15k and 20k miles annually | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Real Estate | U.S. |
| Miles Driven Annually - Greater than 20K miles | Lifestyle | Commute | Mobile users that drive greater than 20k miles annually | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Hospitality and Travel | U.S. |
| Women's Health | Enthusiast | Demographic | Mobile users that are interested in women's health | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Men's Health | Enthusiast | Demographic | Mobile users that are interested in men's health | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Digital Out of Home and Connected TV | U.S. |
| CBD Shopper | Lifestyle | Shopping | Mobile users seen at stores specializing in CBD products | Hospitality & Travel, Retail | U.S. | |
| Visitors to ATV and Motorcycle dealers | Enthusiast | Automotive | Mobile users that recently visited ATV or Motorcycle dealerships | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail, Sports | Automotive | U.S. |
| Parents of College Students | Lifestyle | Demographic | Mobile users identified as parents of college students | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Hospitality and Travel | U.S. |
| Parents of High School Students | Lifestyle | Demographic | Mobile users identified as parents of high school students | Automotive, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports | U.S. | |
| World Cup Soccer Fans | Enthusiast | Sports | Mobile users attending soccer and major sports activities | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | Hospitality and Travel | U.S. |
| In-Market Jewelry | In-Market | Shopping | Mobile users in the market to purchase jewelry | Financial Services, Insurance, Retail | U.S. | |
| Recent Grocery Visitor - Wegmans | Lifestyle | Grocery | Mobile consumers recently visiting a Wegmans | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Recent Grocery Visitor - ACME Markets | Lifestyle | Grocery | Mobile consumers recently visiting an ACME Market | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Recent Grocery Visitor - Harris Teeter | Lifestyle | Grocery | Mobile consumers recently visiting a Harris Teeter | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Recent Grocery Visitor - Trader Joe's | Lifestyle | Grocery | Mobile consumers recently visiting a Trader Joe's | Hospitality & Travel, Restaurant, Retail | U.S. | |
| In-Market Mother's Day | In-Market | Holidays | Mobile users in the market to purchase a mother's day gift | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| In-Market Father's Day | In-Market | Holidays | Mobile users in the market to purchase a father's day gift | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| General Deal Seekers | Lifestyle | Shopping | Mobile users who are willing to spend time and money in order to get better deals | Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports | Hospitality and Travel | U.S. |
| Black Friday Weekend Shoppers | Enthusiast | Holidays | Mobile users who shopped at major chains on Black Friday weekend | Automotive, Entertainment, Financial Services, Restaurant, Retail | U.S. | |
| Mixed Martial Arts Fight Enthusiasts | Enthusiast | Sports | Mobile users attending mixed martial arts events (UFC, Bellator, MMA) and training gyms | Entertainment, Hospitality & Travel, Retail, Sports | Sports and Entertainment | U.S. |
| Horse Racing Fans | Enthusiast | Sports | Mobile users attending horse racing events and venues | Entertainment, Hospitality & Travel, Retail, Sports | U.S. | |
| Equestrian Sports Fans | Enthusiast | Sports | Mobile users attending equestrian events of all disciplines, competitions and visiting boarding and equestrian training facilities | Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports | U.S. | |
| Fishing Enthusiasts | Enthusiast | Interest | Mobile users visiting fishing gear stores, fishing spots and attending fishing derbies and competitions | Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports | U.S. | |
| Traveler-Airport Hotel | Lifestyle | Travel | Mobile users seen staying at airport hotels | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Traveler-Midrange Hotel | Lifestyle | Travel | Mobile users seen staying at midrange hotels | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Traveler - Budget Hotel | Lifestyle | Travel | Mobile users seen staying at budget hotels | Entertainment, Hospitality & Travel, Restaurant, Retail | Hospitality and Travel | U.S. |
| Traveler - Luxury Hotel | Lifestyle | Travel | Mobile users seen staying at luxury hotels | Entertainment, Hospitality & Travel, Restaurant, Retail | Hospitality and Travel | U.S. |
| Traveler - Extended Stay Hotel | Lifestyle | Travel | Mobile users seen staying at extended-stay hotels | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Recent Personal Finance Visit - Edward Jones | Lifestyle | Personal Finance | Mobile users that have recently visited an Edward Jones location | Financial Services, Hospitality & Travel, Restaurant, Retail, Sports | Financial Services and Insurance | U.S. |
| Recent Personal Finance Visit-Wells Fargo | Lifestyle | Personal Finance | Mobile users that have recently visited a Wells Fargo location | Financial Services, Hospitality & Travel, Restaurant, Retail, Sports | Financial Services and Insurance | U.S. |
| Recent Personal Finance Visit - Bank of America | Lifestyle | Personal Finance | Mobile users that have recently visited a Bank of America location | Financial Services, Hospitality & Travel, Restaurant, Retail, Sports | Financial Services and Insurance | U.S. |
| Recent Personal Finance Visit - PNC Bank | Lifestyle | Personal Finance | Mobile users that have recently visited a PNC location | Financial Services, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Foot Locker | Lifestyle | Shopping | Mobile users that have recently visited a Foot Locker | Entertainment, Financial Services, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - GNC | Lifestyle | Health and Wellness | Mobile users that have recently visited a GNC | Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - AutoZone | Lifestyle | Automotive | Mobile users that have recently visited a AutoZone | Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports | Automotive | U.S. |
| Recent Retail Visit by Shopper - NAPA Auto Parts | Lifestyle | Automotive | Mobile users that have recently visited a NAPA Auto Parts | Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Advance Auto Parts | Lifestyle | Automotive | Mobile users that have recently visited a Advance Auto Parts | Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Carquest Auto Parts | Lifestyle | Automotive | Mobile users that have recently visited a Carquest Auto Parts | Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Pep Boys Automotive | Lifestyle | Automotive | Mobile users that have recently visited a Pep Boys Automotive | Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Jiffy Lube | Lifestyle | Automotive | Mobile users that have recently visited a Jiffy Lube | Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports | Automotive | U.S. |
| Recent Retail Visit by Shopper - Midas | Lifestyle | Automotive | Mobile users that have recently visited a Midas | Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - Valvoline | Lifestyle | Automotive | Mobile users that have recently visited a Valvoline | Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports | U.S. | |
| Recent Retail Visit by Shopper - ULTA | Lifestyle | Beauty and Grooming | Mobile users that have recently visited a ULTA | Entertainment, Financial Services, Hospitality & Travel, Retail | U.S. | |
| Recent Retail Visit by Shopper - Sephora | Lifestyle | Beauty and Grooming | Mobile users that have recently visited a Sephora | Entertainment, Financial Services, Hospitality & Travel, Retail | U.S. | |
| Recent Retail Visit by Shopper - Sally Beauty Supply | Lifestyle | Beauty and Grooming | Mobile users that have recently visited a Sally Beauty Supply | Entertainment, Financial Services, Hospitality & Travel, Retail | U.S. | |
| Recent Personal Finance Visit - U.S. Bank | Lifestyle | Personal Finance | Mobile users that have recent |