Foot Traffic Analytics
Foot traffic data, sometimes referred to as footfall, provides companies with insights into consumer movement patterns.
Retail foot traffic & more
Measure consumer activity to retail stores and other places of interest.
Site selection analytics
Determine the best locations for ad placement and plan out new store locations.
Better business intelligence
Streamline business operations and increase campaign efficiency.
Benefits of foot traffic analytics
FOOT TRAFFIC DATA FOR COMPETITIVE INTELLIGENCE
Get ahead of the competition
Discover where customers go before and after they visit competitors. Launch conquesting campaigns and increase ROI by reaching key audiences based on consumer movement patterns.
FOOT TRAFFIC DATA FOR ADVERTISING
Increase ad exposure
Knowing where consumers travel when they visit shopping centers and commercial places of interest provides insight into where companies should increase ad exposure. By understanding consumer behavior trends, businesses can develop personalized ads to reach the right audience.
FOOT TRAFFIC DATA FOR MARKETING
Strengthen business operations
Insights from foot traffic analytics can help strengthen the effectiveness of marketing campaigns and encourage sales because they reveal where consumers prefer to shop or which events they enjoy attending. This foot traffic data allows businesses to reliably understand when, where, and how to engage audiences so they can optimize their campaign’s messaging. Foot traffic also helps prove marketing attribution by linking digital advertising campaigns to offline store visits and physical sales.
Ready to get started with foot traffic analytics?
Learn how location intelligence can help your organization understand consumer behavior in a post-COVID world.
"Gravy Analytics’ data has helped shine a light on the complicated patterns of human mobility. Our team looks forward to leveraging the insights their data provides in the pursuit of creating ever more accurate disease models."
"By using Gravy’s location intelligence, we were able to understand what residents and visitors of the Lake Nona community needed."
"Since 2017, we've worked to bring together the most robust set of data features available, with a toolset permitting friction-free access to valuable external features data"
Industry Related Content
Case Study: Paramount & Best Buy
Paramount and Best Buy teamed up together to use foot traffic data to better understand moviegoers.
Let’s Talk Data
Learn more about how our data solutions can help your organization:
- Adjust business operations based on store foot traffic
- Predict emerging consumer trends
- Stay competitive and increase customer engagement