INDUSTRY SOLUTIONS

How Data-Driven Marketing Fuels the Retail & Restaurant Industries

Restaurants and retailers are facing challenges due to COVID-19. Data-driven decisions can help them thrive in this new economy.

The Importance of Data-Driven Marketing for Retail and Restaurants

Data provides retailers and restaurants with the ability to make solid business decisions that will ultimately drive revenue and keep them within their budgets. Location intelligence is a must-have marketing tool for retail and restaurant marketing experts looking to use real-world data to meet today’s challenges. 

Explore retail and restaurant resources to learn more about the importance of real-world location intelligence for marketing.

How can location intelligence help the retail and restaurant enhance their marketing strategy?

How Data-Driven Marketing Fuels the Retail & Restaurant Industries

Increase Sales

Drive revenue with location-based insights and get ahead of top brands in the retail and restaurant industry. Promote and advertise your e-commerce site to prospective customers.

Get ahead of competitors

Get ahead of competitors

Determine where you stand against the biggest brands in the retail and restaurant industry. Conduct a retail competitor analysis using data for leading brands.

How Data-Driven Marketing Fuels the Retail & Restaurant Industries

Gain consumer insights

Understand who is frequently visiting your retail store or dining at your restaurant. Find new customers who are interested in shopping and dining.

Meet supply and demand

Meet supply and demand

Use data to understand where demand is coming from and adjust your product (or menu) inventory accordingly.

How Data-Driven Marketing Fuels the Retail & Restaurant Industries

Stay within budget

Adjust staffing, resources, and best practices based on location data. Reduce ad waste by reaching the right audience with the right messaging.

Mapping the Customer Journey

Improve the customer experience

Enrich your customer data to provide shoppers and diners with the best contactless delivery, curbside pickup experiences, and loyalty programs. Map out the new retail and restaurant customer journey.

GRAVY INSIGHTS

Market Intelligence for the Retail & Restaurant Industry

For brands looking to better understand their target market, where their customers go before and after they visit a store or restaurant, or to improve competitive intelligence, we recommend Gravy Insights for insight into consumer movement patterns and market share.

Market Intelligence for the Retail & Restaurant Industry
GRAVY AUDIENCES

Retail & Restaurant Industry Advertising Audiences

For brands looking to reach target shoppers and diners, we recommend using Gravy Audiences to engage more interested consumers and improve the ROI of advertising campaigns.

NameCategorySubcategoryDescriptionCountry
Home BuyersIn-MarketHomeUsers visiting Homes for Sale or Open House EventsReal Estate, Insurance, Financial ServicesReal EstateU.S.
Business TravelerLifestyleTravelUsers whose travel profiles indicate business travelHospitality & Travel, RetailHospitality and TravelU.S.
Luxury LifestyleLifestylePersonasUsers attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubsAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsHospitality and TravelU.S.
Self PampererLifestylePersonasUsers attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiquesHospitality & Travel, RetailHospitality and TravelU.S.
Golf LoverEnthusiastSportsUsers who golf frequently and attend golfing eventsEntertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
New Parents / ExpectingIn-MarketLife StagesUsers attending Lamaze, birthing, breastfeeding, new parent support groups, etc. events and attending places such as children's clothing storesAutomotive, Financial Services, Insurance, Real Estate, RetailReal EstateU.S.
Auto BuyersIn-MarketAutomotiveUsers visiting Automobile DealershipsAutomotive, Financial Services, Insurance, RetailAutomotiveU.S.
Beer LoverEnthusiastFood and BeverageUsers who attend craft brewing events, beer tasting events and brewpubsEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Sports FanEnthusiastSportsUsers who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levelsEntertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
AthleteLifestyleSportsUsers participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubsEntertainment, Hospitality & Travel, Retail, SportsU.S.
Live Music LoverEnthusiastMusicUsers who attend live music eventsEntertainment, Hospitality & Travel, Restaurant, RetailSports and EntertainmentU.S.
Mattress BuyerIn-MarketHomeUsers attending places that indicate that the user is in market for a mattress, e.g. Mattress storesFinancial Services, Insurance, Real Estate, RetailRetail and RestaurantU.S.
AgricultureB2BB2BMobile users who have attended B2B Events related to Agriculture Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
MiningB2BB2BMobile users who have attended B2B Events related to Mining Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ConstructionB2BB2BMobile users who have attended B2B Events related to Construction Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ManufacturingB2BB2BMobile users who have attended B2B Events related to Manufacturing Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Transportation/Communications/UtilitiesB2BB2BMobile users who have attended B2B Events related to Transportation, Communications, UtilitiesAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Wholesale TradeB2BB2BMobile users who have attended B2B Events related to Wholesale Trade Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Retail TradeB2BB2BMobile users who have attended B2B Events related to Retail Trade Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Financial Services/Insurance/Real EstateB2BB2BMobile users who have attended B2B Events related to Financial Services, Insurance, Real EstateAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ServicesB2BB2BMobile users who have attended B2B Events related to the Services industryAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Miscellaneous/Public AdministrationB2BB2BMobile users who have attended B2B Events related to Public Administration Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
TechnologyB2BB2BMobile users who have attended B2B Events related to Technology Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Sales and MarketingB2BB2BMobile users who have attended B2B Events related to Sales and Marketing including events about media, advertising, marketing, printing, and retailAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Customer ServiceB2BB2BMobile users who have attended B2B Events related to Customer Service Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
FinanceB2BB2BMobile users who have attended B2B Events related to Finance including events about banking, finance, investment, assets, and financial servicesAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
LegalB2BB2BMobile users who have attended B2B Events related to Legal including events about Business Law, Employment Law, Estate Law, Immigration Law and Labor LawAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Human ResourcesB2BB2BMobile users who have attended B2B Events related to Human Resources including events about hiring, recruitment, staffing, placement and consultantsAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
CxO ConferencesB2BB2BMobile users who have attended B2B Events related to CxO ConferencesHospitality & Travel, RetailU.S.
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