The False Promise of Contextual Marketing

Everyone talks about contextually aware mobile computing. It’s supposed to be the holy grail of marketing, allowing brands to engage one-on-one with their customers. But brands are struggling to make the context vision a reality. Mobile is the pivot point…

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Mobile Marketing, Relevance, and Oreo Moments

Since Oreo’s big moment at the last Super Bowl, almost every marketer has sought similar real-time successes in channels ranging from blog posts to video and from social to mobile. The result has been a preponderance of messages that relate…

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Mobile Delivers More ROI than Social

If you had to invest in a mobile marketing campaign or a social media campaign, which would you choose? Let’s use return on investment (ROI) as the primary decision point. We think mobile is the right answer. Comparing social media…

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5 Favorite Holiday Mobile Campaigns

With the advent of the shortened holiday shopping season, most businesses have already initiated their holiday campaigns. A number of those businesses are turning to mobile, and some of the work with that medium rises above the rest. It does…

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How Calls-to-Action Drive In Store Traffic

There are as many articles to develop a strong call-to-action as there are commentaries about plaids versus stripes. Yet, mobile marketers often face a unique challenge, that of bringing someone into the storefront. How can you make it worth someone’s…

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Cyber Monday Trends: Will Mobile Rule Them All?

With the 2012 Black Friday stats regarding mobile – up, up, and up some more – it’s no surprise that 2012 Cyber Monday, a day dedicated to e-commerce, followed suit. Cyber Monday saw approximately $1.46 billion in online spending. The…

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The Tandem: Online Offers and Offline Fulfillment

Mobile marketing is an effort that falls under “experiential marketing.” It isn’t an isolated form of marketing; it’s an extension of other marketing efforts and, thus, an extension of the business itself. All the marketing efforts, including the mobile marketing…

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Twitter IPO Validates Mobile Marketing

Why are investors so excited about Twitter’s rapidly approaching IPO? Analysts see it is a significant investment opportunity, perhaps even stronger than initial hopes about Facebook, making the IPO a coming of age moment for the mobile media business. Twitter…

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timeRAZOR is now Gravy

It’s official – timeRAZOR is now Gravy. In case you missed yesterday’s announcement, click here to see all of the exciting things going on. How do you get Gravy? If you’re a timeRAZOR user, all you have to do is…

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