The COVID-19 pandemic has changed a lot about consumer behavior, especially in sports. Fans all over the world watched their favorite teams play from the comfort of their own homes instead of live in a stadium. Being able to watch sports from the couch instead of the box means that …
TOP POSTS
Starbucks is one of the most popular coffee chains in the world. From its secret menu to “Happy Hour” deals, …
On May 7th, 2021, the Colonial Pipeline was hit by a cyberattack that resulted in a gas shortage for much …
With the rise of data privacy regulations and cookies on the way out, the marketing space, specifically digital marketing, is …
What is a Marketing Playbook?
A marketing playbook is a tool used by businesses to capture standard marketing practices …
Online banking has become very popular among consumers, especially during the COVID-19 pandemic. This push towards digital transformation …
There’s something about direct-to-consumer (DTC) brands that make people want to shop. Maybe it’s the social media strategies, …
You know a lot about your customers, but do you really know them? Consumers are complex, and their …
Investment in data analytics is going to be the next major development that will provide companies a competitive …
Some people might make the assumption that the most important part of a successful business is constantly generating …
How many people do you know that have moved somewhere new in the last year? The COVID-19 pandemic …
In 2021, it’s important to understand what will make your customers happy and keep them coming back. Because …
As Sherlock Holmes once said in Sir Arthur Conan Doyle’s A Scandal in Bohemia, “It is a capital …
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