When Planning Mobile Strategies, Shouldn’t Publishers First Consider Customers vs. Technology?
    When Planning Mobile Strategies, Shouldn’t Publishers First Consider Customers vs. Technology?
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    I was reading a piece in AdExchanger discussing the need for publishers to first consider technology when planning mobile strategies, and two thoughts came to mind. First, I agreed that the technology considerations and decisions to be made – from…

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    Everything New is…Old Again?
    Everything New is…Old Again?
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    I was chatting with two senior Industry Analysts this week, sharing what Gravy does and getting insights from them on their clients’ needs and on where they think the location-based space is in its evolution. What I heard in return…

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    What if you could actually predict and affect how many people will be in your stores?
    What if you could actually predict and affect how many people will be in your stores?
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    For Brick and Mortar Chains, Unpredictable Foot Traffic -Is- Was the Main Obstacle to Maintaining Profitable Locations It’s no surprise that high variable costs have historically limited the profitability of brick and mortar stores. According to Shopkeep, three of the…

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    An Upside Down Approach for Successful Location-Based Mobile Advertising
    An Upside Down Approach for Successful Location-Based Mobile Advertising
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    I was reading an article in Adweek about what work agencies recently did for the Google search app, discussing the challenges of location-based mobile ads and the difficulty of pinpointing the exact person with the right type of ad on…

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    Gravy CTO’s Point of View: Privacy in an “Always-On” World
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    I recently read a great article in MediaPost on the need to better address privacy in the “always on” world. Although its focus was on the privacy implications of devices with voice controls, it compelled me to share some ideas…

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    Three Reasons More Advertising Will Be Blocked
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    Gravy Co-Founder, Carolyn Parent, was recently featured in an article published by Mobile Marketer entitled “Can the surge in ad blocking be good for advertisers?” In it, she discusses the underlying reasons that consumers block ads and the pervasiveness of ad…

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    Now That We’ve Achieved Consistency, It’s on to the Next Challenge: Personalization
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    In a recent article appearing in Destination CRM, Gravy CMO, David Dague, shares his thoughts on how brands are achieving consistent cross-channel customer treatment by integrating disparate customer data sets into a single view of their customers.  He goes on to…

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    Gravy CEO Point of View: Closing the Mobile Gap for Online Publishers
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    I was reading a Wall Street Journal piece published on August 25, 2015 entitled Mobile Readers Abound, the Ads, Not So Much which describes the challenges online publishers are having driving mobile ad revenues despite their surging mobile traffic. My reaction…

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    Vantage Points: Closing the ‘Mobile Gap’ for Online Publishers
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    Like several others in the tech & media sphere, I read last week’s WSJ piece “Mobile Readers Abound, the Ads, Not So Much,” which described the challenges online publishers face in driving mobile ad revenues despite surging mobile traffic. My reaction to…

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    Gravy Responds to Market Demand for Faster Insights, Higher Scale, & Enhanced Privacy Assurance with Gravy GOLD 2.0
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    Release of Gravy GOLD 2.0 Local Insights & Context Platform Raises the Bar on Location-Based Performance. Gravy, the only location-based behavioral analytics and segmentation provider unlocking customer interests based on verified local event attendance, today announced the release of Gravy GOLD…

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    Carolyn Parent, Gravy Co-Founder
    Gravy Co-Founder Participates in Entrepreneurship Roundtable Hosted by Senator Mark Warner of Virginia
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    Carolyn Parent, Co-Founder will be attending an invitation only Entrepreneurship Roundtable on July 31st in Richmond, Virginia.  Along with Senator Warner, Carolyn and several other distinguished regional investors, advocates, university representatives, and startup tech companies will come together in a working session…

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    Without In-the-Moment Relevance and Personalization, the Future of Mobile as an Ad Medium is Dead
    Without In-the-Moment Relevance and Personalization, the Future of Mobile as an Ad Medium is Dead
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    What’s worse than a square peg in a round hole?  How about trying to shove a peg 8 times the right size into the same space!  And yet when thinking of mobile advertising, this is exactly what we are trying…

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