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    Jolene Wiggins

    The Billboard Is Back: The Renewal Of OOH Advertising
    150 150 Jolene Wiggins

    MediaPost Billboards are having a serious moment right now. Netflix recently announced it’s offering $300 million for the acquisition of an L.A. billboard company, sparking renewed interest in what could…

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    Sports Fanatics Audience Profile Image
    Sports Fans Audience Profile
    791 1024 Jolene Wiggins

    Have you tried Gravy Analytics’ sports enthusiast audiences yet?  Unlike other location-based audiences,  Gravy Audiences are built using verified event attendances at professional, college, minor and private league sports events across the…

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    Eagles Super Bowl Fan Reactions
    Eat, Shop, Pray: What Location Data Tells Us About What Football Fans Did During the Super Bowl
    1024 576 Jolene Wiggins

    We wondered what people were doing while the Philadelphia Eagles and New England Patriots battled it out during Super Bowl LII. Where did US consumers go and what did they…

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    How to Choose a Location-Based Audience: Testing
    How to Choose a Location-Based Audience: Testing
    920 549 Jolene Wiggins

    Testing Your Audience(s) Throughout this series we’ve referred to selected ‘audiences’ and not a single ‘audience’. That’s because no matter how carefully you choose your location-based audiences, you will still…

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    How to Choose a Location-Based Audience: Frequency