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    Jolene Wiggins

    Eat, Shop, Pray: What Location Data Tells Us About What Football Fans Did During the Super Bowl
    1024 576 Jolene Wiggins

    We wondered what people were doing while the Philadelphia Eagles and New England Patriots battled it out during Super Bowl LII. Where did US consumers go and what did they…

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    How to Choose a Location-Based Audience: Testing
    How to Choose a Location-Based Audience: Testing
    920 549 Jolene Wiggins

    Testing Your Audience(s) Throughout this series we’ve referred to selected ‘audiences’ and not a single ‘audience’. That’s because no matter how carefully you choose your location-based audiences, you will still…

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    How to Choose a Location-Based Audience: Frequency
    How to Choose a Location-Based Audience: Frequency
    920 549 Jolene Wiggins

    Understanding Frequency When choosing a location-based audience, it’s critical to understand how consumer behavior is interpreted. What observed behaviors qualify a mobile device for inclusion in an audience? Is a…

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    How to Choose a Location-Based Audience: Recency & Refresh Rates
    How to Choose a Location-Based Audience: Recency & Refresh Rates
    920 549 Jolene Wiggins

    Recency & Refresh Rates When evaluating location data and audiences, it’s important to understand both the recency of the data and the refresh rate of the audience. Recency is a…

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    How to Choose a Location-Based Audience: Scale & Reach - Image
    How to Choose a Location-Based Audience: Scale & Reach
    920 549 Jolene Wiggins

    Scale & Reach Marketers want their advertising campaigns to reach as many consumers as possible. Targeting ads to a large audience that is based on real-world consumer behavior helps to…

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    How to Choose A Location-Based Audience: Introduction
    How to Choose A Location-Based Audience: Introduction
    920 549 Jolene Wiggins

    Location data lets us understand real-world consumer behavior. We know that the things we do, the places we go and the events that we attend tell the story of who…

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    7 Black Friday 2017 Insights: What Shoppers Bought – and Didn’t Buy – in 2016 - Feature Image
    7 Black Friday 2017 Insights: What Shoppers Bought – and Didn’t Buy – in 2016
    945 532 Jolene Wiggins

    It may still be sunny and warm outside, but the holidays are just around the corner. Black Friday, the day after Thanksgiving, ushers in the start of the holiday shopping season. It’s…

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    Sports Fanatics Audience Profile
    Sports Fanatics Audience Profile
    791 1024 Jolene Wiggins

    A few weeks back, Gravy Analytics  released several new sports-oriented mobile audiences for sports marketers.  This week we decided to take a closer look at the Sports Fanatics audience to learn more…

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