FanVue: A Customizable Analytics Dashboard Driven by Fan Intelligence
Fan intelligence is crucial for sports organizations looking to stay connected with fans and prove sponsorship value.
THE IMPORTANCE OF FAN INTELLIGENCE
Fan Intelligence for Game Day and Beyond
The behavior of sports fans has changed significantly due to the coronavirus pandemic. Sports fans are watching games at home rather than from the arena or stadium. Many fans are less likely to be hanging out at their favorite post-game bar or grabbing a quick bite at their go-to restaurant near the stadium. Now before the big game, they might be enjoying pre-game snacks and drinks at a brewery close to home.
Access Game Day & Full Season Data with FanVue
Throughout the season and even on game day, you’ll need data to inform your business decisions.
Learn how leading companies in the sports industry are using fan intelligence to understand the behavior of sports fans, add value to sponsorship packages, and improve ROI for sponsors.
Discover Where Sports Fans Are Going
Fan intelligence provides you with insights into your fans’ pregame and postgame hangout spots.
Know Where Sports Fans Travel From
Sports fans travel far and wide for games. With fan intelligence, you’ll be able to know which areas your most dedicated fans are from and develop advertising to tell them about future game days.
Find Out Which Brands and Major Chains They Love
Your fans are not only dedicated to favorite teams, but they also have affinities for certain brands and chains. Use this data to prove the value of sponsorship to team and stadium sponsors.
Elevate Data with Location-Based Personas
Your fans are interested in more than just sports. Enhance your customer data with personas based on location-based insights.
READY TO LEARN MORE?
Our location intelligence experts are ready to show you fan intelligence in action. Schedule your demo today.
Gravy FanVue FAQs
Who uses FanVue?
FanVue is used most often by teams, major and minor league sports associations, and large arenas and stadiums.
What are common use cases for FanVue?
Leading companies in the sports industry use it as a sales tool for sponsorship sales and a planning tool for operations staff. Data insights from FanVue are also used to improve the fan experience.
What data does FanVue use?
FanVue is powered by Gravy Data-as-a-Service (DaaS) Visitations, Frequented Locations, and Personas.
What does the standard FanVue package include?
It includes one standard dashboard with Game Day and Season Analytics. The standard dashboard includes access for two people and data access for one team.
Are there add-ons available?
Yes, ad-ons are available at additional cost. Add-ons can include custom audience creation or/and a fan insights data file, which can be added into you or your sponsor’s CRM.
The Location Data Difference
Billions of daily location signals from 150M+ mobile devices
The largest events database gives context to millions of places and POIs
Consumer attendances at places and events built on 100% deterministic location data