Gravy Footfall

A unique application to access privacy-friendly, daily visit data for thousands of custom areas at once.

What is Gravy Footfall?

The Gravy Footfall application is designed to enable you to analyze daily foot traffic data trends for thousands of custom areas of interest.  By using Gravy Footfall, you can access up to 3 years of historical data for your own custom geofences or our curated points-of-interest (POIs). You can also schedule automatic daily delivery of data moving forward. Based on the parameters you select, the application will retrieve a list of opted-in mobile devices observed each day at those locations during your time period of interest, along with timestamps or start and end time for each visit.

USE CASES

Enhance the Power of Data Analytics with Gravy Footfall

Gravy’s Footfall application can be used to obtain high-quality visit data needed for timely analyses including:

Foot Traffic Analysis
Foot Traffic Analysis

Observe changes in daily visits to thousands of areas of interest over time.

Investment Valuation
Investment Valuation

Predict fluctuations in business activity ahead of quarterly earnings reports.

Consumer Behavior Analysis
Consumer Behavior Analysis

Understand consumer behavior patterns (including dwell time) for a large set of locations.

Attribution Measurement
Attribution Measurement

Schedule automatic daily delivery of mobile device IDs and timestamp of consumers  who have been exposed to ads at all of your digital billboard locations.

Footfall Product Features & Benefits

Enables Analysis at Scale

Ability to receive daily visit data for up to 200,000 locations at once.

Flexible Input Options

Flexible Input Options

Create your own polygons, centroids or use pre-built geofences from Gravy’s POI database.

Flexible Output Options
Flexible Output Options

Multiple ways to deliver only the data you need to help control costs.

Quick Access to Visit Data
Quick Access to Visit Data

Option to quickly access data to adjust campaigns mid-flight.

Historical or Go-Forward Data Access
Historical or Go-Forward Data Access

Request up to 3 years of historical data or schedule automatic data delivery moving forward.

DATA YOUR WAY

Flexible Data Input & Delivery with Gravy Footfall

Gravy Footfall provides quick access to the data you need for foot traffic analysis or attribution measurement on a daily basis for thousands of locations of interest at once.  The application offers flexibility in the type of geofence that you input as well as the exact data output you will automatically receive every day.

Flexible Input Options

Program this application to return visit data for up to 200,000 locations at once.

Location input options include:

  • geoJSON coordinates for your own custom geofences.
  • Pre-built geofences from Gravy’s database of millions of POIs across the U.S. and Canada.
  • Latitude/longitude for center points and corresponding radiuses for centroids.
Multiple Output Options

Gravy Footfall offers multiple ways to access only the data you need delivered daily to help control your costs.

Gravy Footfall can return any of the following pseudonymous data sets:

  • Daily counts of mobile devices observed at each of the programmed set of locations.
  • List of mobile device IDs observed at those locations each day.
  • List of mobile device IDs observed at those locations each day with the timestamp of each visit.
  • List of mobile device IDs with the start and end time of visit each day to determine dwell time.

Get fast access to quality visit data for your analyses with Gravy Footfall.

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